Today’s work of art was originally created while Alex Caldwell was still in college, a project presumably for one of his classes at Philadelphia University. It’s called Typographic Beer Destinations and tells the story in type of a journey from home to Philadelphia.
But not just any journey, a trip involving stops at beer destination every ten minutes along the way. And like any great journey, it begins with someone calling “shotgun.” Here’s the story of the work:
This assignment was to simply create a poster with directions from our home (Central New Jersey for myself) to Philadelphia. I themed it around the idea of getting a beer every ten minutes at a different bar along the way. I tried to convey the idea of a drunken night by making it jumbled and somewhat confusing. I also threw in some random things that one might have said in this adventure. All the directions are there though.
Click through to see the image much larger. Especially check out the warning label, which reads:
Government Warning: (1) The artist does not condone drinking and driving. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems. (3) If drinking, get a designated driver and make sure to call shotgun.
You can also buy a copy of the print, in three different sizes.
Caldwell graduated the year after he made this, and freelances at his own Caldwell Designs. You call also see more of his work at his DeviantArt gallery.