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Beer In Film #28: Drone Beer Deliveries

Today’s beer video has the potential to be a game changer. Imagine if beer could be delivered straight to your door! Well, now it can. Lakemaid Beer, which as far as I can tell is contract-brewed at Stevens Point Brewing and is distributed in seven states in the midwest. But now they’ve added delivery by drone to their distribution channels. According to Field & Stream, “the North country brewer is testing beer delivery to ice anglers via drones. Okay, so maybe this is just a publicity stunt by a beer company that knows smart marketing, but I don’t think it’s that farfetched to think drones will be delivering all sorts of things in the near future. If not beer, maybe at least we’ll be able to get a hot pepperoni pizza delivered to our ice shacks soon.” From Lakemaid’s press release:

“Inspired by Amazon’s founder and CEO Jeff Bezos, which has been testing the drone delivery of its products, Lakemaid Beer has been testing a new drone delivery system on some of the top ice fishing lakes in Minnesota and Wisconsin.

“Amazon faces a lot of obstacles,” said Lakemaid Beer Company’s president, Jack Supple. “Dense urban locations present a host of problems to drone delivery. But our tests are on vast, wide-open frozen lakes free of trees and power lines. Our drone can fly as the crow flies, straight to our target, based on GPS coordinates provided by an ice angler. Fish houses are very uniform in height, so we can fly lower than FAA limits, too.”

“It’s the perfect proving ground for drone delivery,” said Supple, “Our initial tests on several mid-size lakes have been very successful. We’re looking forward to testing the range of our drones on larger lakes.”

Who knows, maybe this will really — forgive the pub — take off.

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