For a little Friday frivolity, here’s a commercial for the Argentina beer Cerveza Andes, showing the Teletransporter devices they’ve installed in bars throughout South America. Try to ignore the misogynist overtones, and remember it’s meant to be a joke that plays on unfair stereotypes, which doesn’t mean you can’t find it funny. The idea is that Andes built transporters, like from Star Trek — sort of — to help men sneak out for a beer, without getting caught.
Here’s the description, from the ad agency that created the ads:
Many beer brands speak to men in a shared tone showing to them that they really understand their needs. Yet, up to now, all intentions were expressed by a message without and action plan. Andes, the leader beer in the Andina Region of Argentina, presents: Andes Beer: Teletransporter — a revolutionary invention capable of doing something almost impossible: men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina. Einstein mentioned that teletransportation was impossible since objects could not conduct faster than light. Einstein was wrong!
But just watch the subtitled ad below.
While currently impossible, apparently we may actually be getting closer to teleportation, believe it or not. According to zdiaz.com :
In December of 1997, Scientists in an Austrian laboratory destroyed bits of light in one place and made perfect replicas appear about 3 feet away. In 2004 Physicists carried out a successful teleportation with particles of light over a distance of 600 meters across the River Danube in Austria. And in 2006 Physicists demonstrate the first successful entanglement of the quantum states of photons (in a laser beam) with the quantum states of physical matter. Sure this is a long way from having breakfast in Paris, lunch in New York and Dinner in Beijing, but we are almost getting there.
It was reported by the BBC in Teleportation goes long distance and in Teleportation breakthrough made and it was also done successfully in Japan, as reported in Quantum leap: bits of light successfully teleported. And then last year, they broke a new distance record when Physicists Quantum Teleport Photons Over 88 Miles. It may be a very long way off, but who knows. Maybe someday we really can say, “beer me up, Scotty.” Here’s an interesting overview of the science behind teleportation, if you’re interested in learning more about it. And here’s another one by Gary Garrison and also one from How Stuff Works?
