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Coors & Miller To Collaborate?

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Holy Cow! You get on a plane for a few hours and all hell breaks loose. While I was flying to the Great American Beer Festival in Denver, SAB Miller and Molson Coors announced that they will “combine their U.S. operations to create a business that will have annual sales of $6.6 billion and be the second-biggest market player behind Anheuser-Busch.” The new venture will be known as MillerCoors. Wow, that’s big news. I’m sure we’ll hear a lot from business analysts and beer people over the next few days about what this will mean for the beer industry, but for right now I need to digest it all and just drink it in. Wow.

 

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