Efes Pilsen is the most popular beer in Turkey. First brewed in 1969, it quickly established itself as a local favorite. The Efes Beverage Group is one of the largest beverage companies in the region, and also contract brews Beck’s, Foster’s, Miller Genuine Draft, Sol, Warsteiner and even Coca-Cola.
But Efes Pilsen is the flagship brand, and is in over 50 markets throughout Europe and Asia. In Turkey, Efes has 82% of the market in Turkey, 72% of Moldova, 23% of Kazakhstan and even 9% of the Russian market. From a recent press release:
Anadolu Efes Biracılık ve Malt Sanayii A.Ş. (Anadolu Efes), together with its subsidiaries and affiliates produces and markets beer, malt and soft drinks across a geography including Turkey, Russia, the CIS countries, Southeast Europe and the Middle East. Anadolu Efes, listed in the Istanbul Stock Exchange (AEFES.IS), is an operational entity under which the Turkey beer operations are managed, as well as a holding entity which is the majority shareholder of Efes Breweries International N.V. (“EBI”), that manages international beer operations, and is the largest shareholder of Coca-Cola İçecek A.Ş. (“CCI”), that manages the soft drink business in Turkey and international markets.
The Group currently operates in 13 countries with 17 breweries, 6 malteries and 12 Coca-Cola bottling facilities and has an annual brewing capacity of around 34.5 million hectoliters, malting capacity of 236,500 tonnes and Coca-Cola bottling capacity of 670 million unit cases per year.
I can’t any specific information about the contest below, but based on the signs, it would appear that Efes Pilsen sponsored some sort of competition to create art using their beer cans or other paraphernalia, such as bottle caps. Even though they’re all pretty impressive, I have no idea who might have won.
Below are some of the entries in the Efes Beer Can Art Competition: