Eric Rose’s Hollister Brewery Open

Jay Brooks

17 years ago

For eight years, Eric Rose was the head brewer at Santa Barbara Brewing. And life was good. But Eric, like many brewers, dreamed of opening his own place one day. That day was Sunday, when his Hollister Brewing opened its doors to the public for the first time.

Situated in a modern strip mall setting in Goleta, a high-tech suburb of Santa Barbara, the new building, brewery and restaurant was built from scratch. I was in Santa Barbara over St. Patrick’s Day weekend (the missus had business that took her there for a long weekend) and hooked up with Eric for my regular column in Ale Street News, the Left Coaster. I’ve always liked Eric’s beers and feel like he often doesn’t get the recognition he deserves, despite winning awards for his Belgian-style beers and hoppy west coast IPAs.

Rose is installing a brand-new 10bbl system and will offer twelve of his own beers — all of them organic — in a wide range of styles along with eight guests taps featuring his friends’ beers. After he’s up and running, he also expects to start doing some barrel-aged beers in small quantities.

Also from my Ale Street News column:

His new brewpub, named Hollister Brewing Co. for the street in the Santa Barbara suburb of Goleta where it’s located, will be something of a Gastropub among chain restaurants. They’ll serve reasonably priced upscale food made for all-local ingredients prepared by the former chef from Bouchon, one of the most well-respected local restaurants. The menu will feature eclectic brew food with homemade sauces, specialty pizza and six daily lunch specials to cater to the high-tech industry nearby.

As Rose tells me, “there used to be a time when you had to choose between being green and good taste.” But now that you can have both, he believes more people will make the responsible choice that gives them both great taste and the feeling that they’re doing the right thing, too. Organic beers have truly come of age.

So far in the first few days he’s getting some good reviews from locals and the local paper, the Santa Barbara Independent has written favorably about the opening.

I’m really looking forward to tasting what Eric will be brewing at his new venture. If you visit Santa Barbara, be sure to stop by his new place and give it a try.

From the Independent article:

Located at the northeast corner of the Camino Real Marketplace in Goleta, the new brewery is replacing Camino Real Café. The three looked at a number of different locations, but decided on the Camino Real Marketplace because of the activity surrounding the area. “It’s a very important part of the Goleta Valley,” Rose said. With traffic being generated by a movie theater, Home Depot, Starbucks, and Borders, the trio envisions the brewery as another option for older college students and researchers to enjoy a nicer beer, as there is nothing of the sort in Goleta. The brewery has “enough TVs to make sports fans happy,” but is low-key enough that it isn’t a sports bar, Rose said.

Hollister Brewer Eric Rose in March.