Reuters is reporting that the EU equivalent of Europe’s supreme court ruled today that Anheuser-Busch InBev (ABI) “may not register ‘Budweiser’ as a trademark in the bloc, ending a 14-year legal battle over the name with a Czech brewer.” The battle over the naming rights from the town in the Czech Republic has been raging for more than a hundred years and may now finally be over. ABI’s response, predictable from a multi-national company used to getting its own way, “said the ruling would have no effect on its business,” and continued to refer to the trademark as one they “continue to believe [is] rightfully [theirs].”
