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First Bay Area Holiday Fest A Good Start


Last Sunday, my old company, Beverages & more, where once upon a time I was the beer buyer for almost five years, hosted the first holiday beer fest in the Bay Area. Dubbed the BevMo Holiday Beerfest, it was organized by local beer festival promoter Jeff Moses, who also does the Monterey Beer Festival, among others. It was held at the Herbst Pavilion at Fort Mason in San Francisco.

It was a good space and they wisely used only a portion of the hall so it wasn’t too large inside. I’ve long thought San Francisco needs a holiday beer festival, Pacific Coast Brewing’s holiday tasting notwithstanding. Winter and Christmas beers are some of my favorite seasonals because brewers tend to really be creative with them. Plus, I like spice beer more than most.

I’d guess only about one-third of the beers there were in fact winter seasonals or holiday beers, but still, it was a good start. Unlike many festivals, beer from abroad was also served, which allowed a greater range of beers to be available. I think this could, over time, develop into a great annual festival, especially if the focus on holiday beers increases. Organizer Jeff Moses only had a few weeks to put this year’s festival together, so I expect next year’s to be even grander (no pressure, Jeff). Naturally, I couldn’t try everything there, but of what I did have, here are a few stand-outs:


Here is a slideshow of the BevMo Holiday Beerfest. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

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