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Four Points Announces CBO

The votes are in, the interviews are over, and the glasses are empty. Four Points Sheraton announced today that Scott Kerkmans, Beer Director of Phoenix, Arizona-based Draft Magazine, has been named Chief Beer Officer (CBO). He will ring the bell to open today’s New York Stock Exchange. I’m not quite sure what that has to do with beer, but what the heck, I’m sure it will be fun.

Kerkmans beat out finalists Brad Ruppert, an information technology professional from Huntington Beach, California, Chris Nelson, a Web developer from Carmel Valley, California, and Jennifer Talley, research and development director at the Salt Lake Brewing Co. in Utah, Kerkmans along with over 7,500 applicants from more than 30 countries to get one of the most-highly sought after temp jobs in history.

From the press release:

Kerkmans earned a seat at the Four Points boardroom table by impressing not only the brand’s executives, but also the beer-loving public. Nearly half of the 12,759 people from around the world who cast their vote for their favorite finalist felt Kerkmans was the perfect fit for this fabulous opportunity. Since the night his brother gave him a home brewing kit, Kerkmans has been extremely passionate about everything beer, from its production and pairings to sampling stouts and sharing his rich knowledge.

Kerkmans has dedicated both his professional and personal life to beer. This 27-year old Phoenix resident and former Head Brewer / Brewery Manager spent the past year starting and growing DRAFT, a national lifestyle magazine focused on beer and beer culture, in which he reviews this glorious libation on a weekly basis. He is also a certified beer judge who spends much of his free time seeking out new brews.

“It is an honor to be Four Points first-ever CBO,” said Kerkmans. “I look forward to sharing my love for beer with the thirsty public and introducing this fun beverage to those who have yet to discover the joy that can be found in a perfectly poured cold one. Being named the Four Points CBO and working with the brand on its outstanding Best Brews Program is the job of a lifetime.”

Raising a Glass

On Monday, March 26th, Kerkmans will officially pull his bar stool up to the boardroom table and meet his new Four Points by Sheraton colleagues in White Plains, New York. Starwood executives and hundreds of associates will be on hand to lead the Four Points team and its newest chief in a celebratory toast.

Over the next few months, Kerkmans will collaborate with the Four Points by Sheraton team to work on the Best Brews program, host “happy hours” at select Four Points properties across the country, as well as attend high-profile beer festivals as the company’s representative.

“We are thrilled to have Scott join us as CBO,” said Four Points’ Vice President Sandy “Suds” Swider. “We took our search for our newest executive very seriously, and Scott’s passion for beer and brew eloquence is truly unparalleled. We look forward to working with him to further develop the Best Brews program and spread the word about this wonderful simple pleasure in the year ahead.”

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