Hood River, Or – For the last year the Full Sail brew-masters have been working to develop a special line of beers to celebrate their 20th anniversary. “We are proud to announce our ‘LTD Series’ bringing to our customers new import-style beers in an elegant yet delightfully fun packaging,” said Irene Firmat, Full Sail’s Founder and CEO. The LTD Series is Full Sail’s entry into the fastest growing craft beer category — Seasonal Beers.
“Our Seasonal line emphasizes and builds on our brand mantra – both the world class quality of our beers (LTD – Limited Edition) and our celebration of independence (LTD – Live the Dream),” continued Firmat. The LTD series will be available in six-packs and will begin shipping from the brewery December 2006.
The newly designed bottle labels describe LTD Bottling 01, as an easy drinking, albeit wicked awesome limited edition lager. Featured on the six-pack is a “Malt-O-Meter” that will tell you at a glance that LTD is a medium bodied, copper colored lager with subtle hop accents, and a caramel aroma, that goes down smooth. For the beer aficionados, or the aspiring ones, the bottom of the six-pack features an easy to read chart of “Today’s Recipe”, including hop (Czech Saaz, Hallertauer) and malt varieties (caramel, chocolate and wheat), plato (16 degrees), I.B.U. (26), alcohol by volume (6.4) and even secret sauce! Full Sail will follow up LTD 01 with another new limited edition bottling LTD Number 02, this spring.
“2007 is our 20th year of being fortunate to be doing what we love, brewing beer. So we are dedicating LTD to everyone who’s living the dream, whatever that dream might be. Our dream was to start our own brewery, run it our own way, and do it in an unreal place where all summer the wind pumps and all winter the snow dumps,” said Firmat. “If you’re living your own dream, then cheers to you!”
