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Global Beer Brands

Teresa da Silva Lopes is the author of Global Brands, The Evolution of Multinationals in Alcoholic Beverages. And although it was published last fall, it seems like a prescient take on what’s been going on more recently with the beer industry, from the sale of Scottish & Newcastle, Miller and Coors’ merged U.S. operations and, of course, the latest InBev takeover of Anheuser-Busch. On her publisher’s U.S. website, the Cambridge University Press, she gives her perspective on the InBev/A-B deal, entitled A Global Case of Beer.


 

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