Our 99th Guinness ad is a black and white print advertisement that ran in Life magazine in December of 1940. Showing a tuckered out store Santa Claus being torn apart by the little kiddies hoping to tell him what they want for Christmas. I’m not sure how that behavior squares with needing to be good, for goodness sale. But the ad suggests, “When you’re Tired enjoy a Guinness.” And I love their description: “Guinness looks, tastes and is different from every other malt beverage. It is dry, racy — hearty and nourishing!”
