Here’s another fascinating artifact of the 1940s, by a little-known artist, Frank Soltesz. “How a Brewery Operates” was one of around 29 cutaway illustrations he did for a client, Armstrong’s Industrial Insulations (specifically their Armstrong Cork division). The ads were produced between 1947 and 1951, and ran in the Saturday Evening Post, each one designed to show how Armstrong’s products were used in a wide variety of scenarios. Apparently you could even send away for a 21″ by 22″ print, which was, as the ad says, “suitable for framing.” “How a Brewery Operates” ran in the Post on July 3, 1948. It can viewed full size here. You can also see many more of his cutaways at Full Table or Past Print.
