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Molson Coors Likely to Sell Memphis Plant

It looks likely now that Molson Coors will go forward with the rumored sale of its Memphis plant to City Brewery of La Crosse, Wisconsin. City Brewery is reportedly doing due diligence on the Tennessee facility. With the merger of Coors and Molson that was completed February 9, 2005, Coors was looking for cost cutting measures it could take. I was fairly sure the Memphis plant was where they brewed Blue Moon, the Coors stealth micro that’s pretty much an open secret, except to the majority of consumers who don’t pay attention to such things. So I don’t where they’ll move its production, perhaps back to Colorado.

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