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New San Diego Brewery In Development


I just heard about a new brewery being planned for San Diego, the Societe Brewing Co. The new venture is a partnership between two brewers, one of whom is Travis Smith. If you haven’t heard of Travis, you will. He brewed at Russian River Brewing for a number of years, before moving south, where he brewed at both The Bruery and the La Jolla Brewhouse.

As of today, he’s just getting started, and when I wrote to ask how far along, here’s what he had to say.

Basically still working on everything. We have money to start but are still raising more capital. We have the concepts done, and are now in the phase were I just need to do it all. I feel like there is so much to do I don’t know where to start.

No estimated opening date yet, but I’ll continue to update Societe’s progress. Join me in wishing Travis the best of luck. Hopefully, we’ll be drinking his beer soon.


Travis “MacGyver” Smith showing off the cork gun he made with spare brewing parts lying around the Russian River brewery. It shot a beer cork a pretty fair distance and would pierce cardboard at 100 feet.

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