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Now Made With Craft Beer

So I’m walking through the grocery store the other day; and I’m hungry, which is never a good combination. I’m perusing the frozen food section, when something catches my eye. It’s Cheddar Bites, or more specifically “Crispy Beer Battered Aged White Cheddar” by Alexia. Now it’s not that they’re beer-battered — which I’m pleased about — but it’s nothing new. That’s not what caught my attention. On the box is a small tri-colored square, at an angle, to the right of the main label, declaring that these cheddar bites aren’t made with just any old beer, but are “Craft Beer Battered!” Woo Hoo! We’ve come a long way, baby, when that becomes a selling point. It made me laugh a bit, and naturally there’s no information about what craft beer was used for the batter. The company’s in Washington, so that’s a clue, I suppose.

Still, I find it interesting that a food company thought it was enough of a selling point to include it as a separate element on the packaging. That certainly suggests that they believed it would appeal to a certain type of consumer, and specifically one for whom the fact that the beer was “craft beer” had some meaning. That’s an interesting development. And it worked, I suppose, since I bought them. The family verdict was mixed. My wife thought they were just “meh,” whereas I liked them just fine; though in fairness my tastes run toward anything that’s not too good for me and can be considered comfort food.

Has anyone else seen similar labeling on packaged foods? It’s the first time I’ve noticed it, but I’m curious if this is happening enough to be considered the beginning of a trend.

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