Here’s a fun idea from UK beer writer Mark Dredge, who writes at Pencil and Spoon. He’s designating the first weekend in December — the 3rd through the 5th — as “Open It!” weekend. What that means is it’s time to open some of those special bottles you’ve been saving for … a special occasion that never comes. Instead, let’s open them now and, in the spirit of the holidays, start sharing.
Here’s how he puts it in the initial post, Announcing Open It:
So here’s the idea: let’s create a special occasion. Let’s call this special occasion Open It! and let’s drink the good beers. Let’s find a bottle from the depth of the cellar and open it, drink it and then tell others about it (in blogs, blog comments or twitter or facebook).
Open it alone or open it with others; hold an Open It! party or take it to the pub to see what people think. Most importantly, get that bottle open and drink the thing and then tell everyone about it.
Open It! over the first weekend in December — Friday 3rd to Sunday 5th — and then blog about it in the week after. Use the #openit hashtag on twitter while you are drinking it and like the facebook group. It’s just about opening something special and enjoying it.
Which was echoed in a reminder posted yesterday. It certainly encouraged me to take up the cause and try to spread the word. I could see this becoming a fun annual event. I do a monthly tasting that’s somewhat similar, insofar as I try to share the samples I get every month so they don’t end up in the back of the refrigerator in the first place. But despite those efforts, I still have four of them, two of which are filled with beer I’m reluctant to open on a whim.
The first day of Open IT! weekend also coincides with December’s Session, and the topic is Unexpected Discoveries. There’s no reason that discovery couldn’t be that forgotten bottle hiding in your beer cellar.
But the key, I think, is letting everybody know what you opened. That should be the fun part, our collective stash. So just open it!