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Media Reaction To SF Mayor’s Veto Of Alcohol Tax

September 22, 2010 By Jay Brooks

san-francisco
As I reported yesterday, San Francisco mayor Gavin Newsom kept his promise to veto the proposed ordinance that seeks to add an additional tax on alcohol sold in the city.

Here’s mayor Newsom’s veto letter that he sent to city supervisors:

This letter communicates my veto of the ordinance pending in File Number 100865, finally passed by the Board of Supervisors today, September 21, 2010. This ordinance proposes an Alcohol Mitigation Fee to be imposed on alcoholic beverage wholesalers and others who sell or distribute alcoholic beverages in San Francisco.

I cannot support this unnecessary and harmful new fee that will hurt our City’s economy and cost us jobs at a time when we most need them.

In this economy, I fundamentally believe that we need to be encouraging local businesses – large and small – to continue to work and operate in our neighborhoods, to continue to provide jobs and security to the residents of San Francisco, and to continue to support our City’s economy in its recovery. It is in these times of struggle that we need to stimulate our local economy – not pursue policies that will stifle growth and put our county at a competitive disadvantage with every other county in California.

In addition, while we have faced significant budget deficits for the last three years, we consistently have supported the provision of critical health care services to our residents most in need – at a much higher rate than surrounding counties. And, we will continue to do so. Therefore, I do not accept the premise that, but for this fee, we will be slashing our health care programs.

I also strongly believe that we are in questionable legal territory due to state preemption issues, and that passing this ordinance would risk millions of dollars in attorney’s fees that we can ill afford. I prefer to hold those battles for creative policy areas where we believe we are in strong legal standing.

I remain committed to working with the Board of Supervisors and City departments to continue to identify impactful programs to help chronic inebriates in San Francisco. However, I do not believe that an alcohol impact fee is the best approach in achieving that policy goal. Our best hope for continued strong financial standing of this City and support for public health services is to help our local economy grow and thrive.

The media reaction has been swift and voluminous. At least twenty media outlets throughout the state have weighed in since yesterday afternoon. Here’s what the San Francisco Chronicle, by John Coté, had to say:

Newsom contends the fee would hurt jobs and is illegal, treading on the state’s authority to regulate alcohol.

“You don’t help the city’s general fund by spending hundreds of thousands of dollars on a lawsuit we’re going to lose,” Newsom said.

Other opponents, such as the San Francisco , argue the fee is really a tax and thus needs voter approval. The city attorney issued a confidential opinion to supervisors that warned of potentially significant legal risks associated with the legislation on both fronts. Liquor industry representatives vowed to sue if the legislation were enacted.

And I love this gem. “Avalos said there was simply ‘no evidence’ that consumers would face inflated costs.” Puh-leeze. His insistence that there would be no mark-up on the tax from wholesaler to retailer to consumer is completely naive and disingenuous. Everyone in the business community is telling him the tax will be marked up, but that’s not “evidence.” Does he think they’re all lying just because they don’t like the tax? Has he never worked in any business capacity? That’s what businesses do, they mark up their costs and pass them along to consumers. Not doing so is how you go out of business.

Filed Under: News, Politics & Law Tagged With: California, Government, Law, Mainstream Coverage, San Francisco

ABI’s Free Beer Gambit

September 22, 2010 By Jay Brooks

free-beer
USA Today is reporting that Anheuser-Busch InBev‘s plan to reverse slumping sales trends is to give away their beer. Not all of it, of course, but part of a new marketing barrage to begin next Monday includes stepping up sampling significantly, to record levels of free beer giveaways.

According to the article, Latest ad strategy to freshen Budweiser’s image: Free beer, by Bruce Horovitz, ABI is poised to “announce plans to push free beer and a hipper Bud image to younger beer drinkers over the next several weeks” in an effort to reach the under-30 crowd growing up under the influence of the more flavorful and more local craft beer segment.

The new marketing campaign will feature the tagline Grab Some Buds, a phrase ABI has applied to trademark, and starting Monday, Budweiser “will unleash its biggest-ever national free-sample effort in trendy bars and eateries.”

From the USA Today article:

The hype culminates on Sept. 29, when the brand hosts the “Budweiser National Happy Hour,” a bid by Bud to nudge folks to at least try a free brewski. The free samples for those 21 and up range from 6 ounces to 12 ounces, depending on state and local rules.

At issue: a brand that’s lost mojo. Bud unit sales were down 9% last year and are down the same this year, says Beverage Marketing Corp. Beer drinkers have lost loyalty to Bud for the past seven years, research firm Brand Keys reports. Bud’s ranking among national product brands slipped from 16th in 2003 to 220th in 2010.

Here’s their four-prong approach:

  1. Sampling. A-B will hand out 500,000 samples by mid-October.
  2. Facebook. Bud plans to partner with Facebook so folks turning age 22 and up can get a free beer on birthdays.
  3. New ads. Ads air Saturday about anticipating good times with Bud.
  4. Focus. A-B will focus 95% of TV ad time on Bud Sept. 25 to Oct. 3.

The article concludes doubtfully, with “Brand consultant Robert Passikoff [expressing] serious doubts about Budweiser’s effort. ‘They’re in trouble because they don’t know how to talk to consumers,’ he says. ‘They no longer know how to create an emotional bond.'”

Frankly, I think they’re in trouble because they’re not keeping up with what customers want. All their “fixes” for dwindling sales (though to be fair sales are still ginormous) involve the same old tried and true marketing tricks that have seen them through the last half-century. Sampling, new ads and more TV spending are hardly revolutionary, and neither is finally trying to figure out how to use Facebook.

ABI is losing the battle for customers perceiving them as a patriotically American company, however jingoistic and emotional that is. They’ve also taken hits for the way they’ve treated employees — laying off hundreds (is it thousands yet?) — and keeping the remaining ones fearful for the next round of layoffs and working many jobs and too many hours. They’ve also taken a hit for asking suppliers to wait as long as four months to be paid.

ABI could produce beer every bit as flavorful as the best craft beer, but they wouldn’t know how to sell it. It’s not their business model. ABI president Dave Peacock thinks sampling will work, of course. “‘When we get the trial, we find we have a positive result,’ Peacock says.” But I honestly can’t see how sampling will be a positive experience for young people that recognize there are more flavorful alternatives to mass-produced American-style light lagers.

I think the Hans Christian Anderson fairy tale, The Emperor’s New Clothes, provides a useful analogy. If we think of flavor as clothing, sampling young people on Budweiser will only serve to reinforce that indeed the Emperor has no clothes.

Filed Under: Beers, Breweries, News Tagged With: Advertising, Anheuser-Busch InBev, Big Brewers, Marketing

Guinness Foreign Extra Stout Finally Coming To U.S.

September 22, 2010 By Jay Brooks

guinness-white
At long last, Diageo has announced that Guinness Foreign Extra Stout will be returning to the United States. Discontinued after Prohibition in 1920, it’s been 90 years since it was legally available here. Thanks to Beer Advocate for the tip.

From the press release:

Tuesday, September 28th is National Drink Beer Day! As if you didn’t already have reason to raise a pint, GUINNESS Irish Stout is proud to announce its U.S. launch of GUINNESS Foreign Extra Stout (FES) on October 1st. The fullest in flavor of the GUINNESS brand variants, GUINNESS FES is carbonated unlike the nitrogenated GUINNESS Draught with which most Americans are familiar. The specialty beer is 7.5% ABV and possesses strong, roasted aromas followed by a unique bittersweet taste. Foreign Extra Stout is already a favorite of many around the world, making up 45% of GUINNESS sales globally, and is sure to be a favorite of beer aficionados here in the U.S.

GUINNESS Foreign Extra Stout (FES) is brewed with the highest hop rate of all the GUINNESS variants. The generous hop additions express fully the beers distinctive character and flavor while also prolonging shelf life in warmer climates, as hops are the best natural preservative for beer. GUINNESS FES is uniquely different from GUINNESS Draught both in taste profile, color and ritual.

Brewed for more than two centuries, GUINNESS FES dates back to 1801. Known as West India Porter until the mid nineteenth century, FES was an export beer brewed with extra hops, giving the beer a more intense flavor and higher alcohol strength. The extra hops also acts as a natural preservative for beer, allowing it to survive long journeys overseas.

It’s nice to see a good decision by Diageo on behalf of the Guinness brand instead of gimmicks like Guinness Extra Cold or Guinness Red.

guinness-foreign-extra-stout

Filed Under: Beers, News Tagged With: Announcements, Guinness, Ireland, Press Release

The Brewer’s Feud: 21A Vs. Iron Hill

September 22, 2010 By Jay Brooks

family-feud
One really fun event I attended during GABF this year, was the Brewer’s Feud, a beer-twisted version of the game show, the Family Feud, created by the Brewing Network. Instead of blood relatives, each side was made up of families of breweries. The first contest was east vs. west: 21st Amendment Brewery of San Francisco against the Iron Hill Brewpubs of Delaware, Pennsylvania and New Jersey. It’s only about half an hour long, but great fun throughout. I won’t give away who wins, you’ll have to watch it to find out. Enjoy.

If you can’t see the video embedded here, try viewing it on Justin.TV.

Shaun O’Sullivan and Nico Freccia on stage for the Brewer’s Feud.

P1010115

Filed Under: Events, Just For Fun, Related Pleasures Tagged With: California, Delaware, Humor

Beer In Ads #199: The Moritz Elephant

September 21, 2010 By Jay Brooks

ad-billboard
Tuesday’s ad is for a Spanish beer, Moritz. The Barcelona brewery was founded in 1856 and closed in 1978, but remaining family members started up the brand again a few years ago, contracting the brewing. This ad is from the first half of the last century, and I particularly love the laughing elephant with his mug of beer.

moritz-s-a-

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Spain

This Year’s Jeremiah O’Brien Festival

September 21, 2010 By Jay Brooks

sf-brewers-guild
Trying to catch up after being gone a week at GABF, the week before I attended the annual Brews on the Bay beer festival put on by the San Francisco Brewers Guild. It’s such a unique, fun event in such a great setting that I really enjoy it going each year.

The beer festival aboard the SS Jeremiah O'Brien
The Brews on the Bay beer festival aboard the SS Jeremiah O’Brien.

Shaun O'Sullivan, from 21st Amendment, and Brendan Dobel, Thirsty Bear
Shaun O’Sullivan, from 21st Amendment, and Brendan Dobel, brewer at Thirsty Bear.

Rich Higgins, me and Hop-Meisters hop farmer Marty Kuchinski
Rich Higgins, from Social Kitchen, me and Hop-Meisters hop farmer Marty Kuchinski.

Below is a slideshow of this year’s Brews on the Bay beer festival. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Beers, Breweries, Events Tagged With: California, San Francisco

Mayor Newsom Vetoes SF Alcohol Tax

September 21, 2010 By Jay Brooks

san-francisco
Last week, the San Francisco Board of Supervisors passed, 7-3, the proposed alcohol tax sponsored by John Avalos, urged on by the Marin Institute, who gave him the idea in the first place. Today, as promised, mayor Gavin Newsom vetoed the ordinance.

According to a press release from the California Alliance for Hospitality Jobs, “San Francisco small business owners and employees in the hospitality industry breathed a sigh of relief after learning that Mayor Gavin Newsom followed through on his promise to veto Supervisor John Avalos’ job-killing alcohol ‘mitigation fee.'” I wish I could be so optimistic. This is not over yet. There will be a major push now by the Marin Institute, and other proponents of the tax, to twist the arms of the three San Francisco supervisors who voted against. It originally looked like Avalos would send the ordinance back to committee as he’d promised the local business community. But he apparently changed his mind and instead sent it for a vote anyway, fueling speculation that he’d been promised that the votes needed for a veto override would be found, and indeed just before it went to a vote the Marin Institute issued an action alert to persuade the three supervisors and the mayor to change their vote, asking their members to contact them for that purpose.

I would suggest that citizens opposed to the alcohol tax do likewise, asking the same supervisors and the mayor to stand firm and not be persuaded by propaganda and misinformation. So contact Carmen Chu, Bevan Dufty and Sean Eisbernd along with mayor Gavin Newsom and ask them to continue their opposition to the alcohol tax proposed by Avalos. And while you’re at it, tell the others supervisors, especially if they’re in your district to not vote for the override. I think it’s reasonable that they should hear from both sides of the argument, not just the one side that the majority of the local media has portrayed, doing a disservice to the democratic process. I assume there’s a time limit for veto overrides, but I’m not sure what the time limit is; anybody know? However long it is, the next few weeks will certainly be interesting.

The San Francisco Chronicle is now on record saying Gavin Newsom must veto S.F. alcohol tax and the Examiner appears doubtful, too. Fingers crossed. If this doesn’t stop now, you can bet we’ll see it in countless communities throughout the state.

Filed Under: Editorial, News, Politics & Law Tagged With: California, Prohibitionists, San Francisco

Beer In Ads #198: Biere La Lorraine

September 20, 2010 By Jay Brooks

ad-billboard
Monday’s ad is for a French beer, presumably from the Lorraine area. I love the giant mugs, showing they offer both kinds of beer, light and dark. And the server must be one of the strongest people in the world, despite looking somewhat frail. Impressive.

biere-la-lorraine

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Toronado’s Dave Keene & Jennifer Smith Married Saturday At GABF

September 20, 2010 By Jay Brooks

toronado
Toronado owner Dave Keene and his longtime girlfriend Jennifer Smith tied the knot during the afternoon session at the Great American Beer Festival on Saturday, September 18. The impromptu ceremony took place in front of the Russian River Brewery booth, with Vinnie Cilurzo as best man and Natalie Cilurzo as Jennifer’s maid of honor. Brett Joyce, president of Rogue Ales, officiated the ceremony, Brett being a minister in the Universal Life Church.

The wedding ceremony
The wedding ceremony, with the bride on the left, the reverend Brett Joyce in the middle with the groom Dave Keene on the right, flanked by best man Vinnie Cilurzo.

The wedding came together organically and wasn’t planned. Apparently there had been another wedding at GABF and recently Marty and Lisa Jones renewed their vows in the hall, but as far as I know this is the first impromptu wedding at GABF. Once Dave and Jen made the decision, there was delay while we found where the best man and maid of honor were at. Eventually, Vinnie and Natalie were found behind the Brooklyn Brewery booth with Garrett Oliver. No one could hear in the hall, but inundated with people calling and texting, Natalie came over to find out what was going on. As soon as she realized what was happening, she sped back to grab Vinnie and Garrett so the ceremony could begin.

But the delay had a beneficial side, too. It allowed Gail Williams, from Beer by Bart, to run around the hall and find a suitable bouquet for the bride, a sprig of hops. It allowed Dave and a few of us to have a 5-minute bachelor party behind the booth. I had a Hopfather IPA. As people gathered to wait for the wedding to begin, it took on the look of something about to happen, and more and more people who knew the parties involved stopped to witness the event. Surrounded by dozens of people, perhaps as many as a hundred, Vinnie shut down his booth and the wedding ceremony began. I walked Jennifer down the aisle and gave her away, a great honor, and Brett began the vows.

Merriment ensues
After Brett declared them husband and wife, the newlyweds embraced for their first kiss as a married couple, as the crowd cheered them on.

The wedding party: Vinnie, Dave, Jennifer, Natalie, minister Brett Joyce and me, who gave the bride away
The wedding party: Vinnie, Dave, Jennifer, Natalie, minister Brett Joyce and me. I think Garrett Oliver summed it up best, when he said. “I’ve been coming to GABF for nineteen years, and this is the coolest thing I’ve ever seen.”

Below is a slideshow of Dave & Jennifer’s wedding. This Flickr gallery is best viewed in full screen. To view it that way, after clicking on the arrow in the center to start the slideshow, click on the button on the bottom right with the four arrows pointing outward on it, to see the photos in glorious full screen. Once in full screen slideshow mode, click on “Show Info” to identify each photo.

Filed Under: Events, Just For Fun, News, Related Pleasures Tagged With: California, Photo Gallery, Pubs, San Francisco

Napa Smith Brewery Sold

September 20, 2010 By Jay Brooks

napa-smith
The Napa Smith Brewery of Napa, California has been sold to Pelican Brands, an alcohol brand management company from Indiana. According to the CSBA, the “purchase includes seven acres of land and 50,000 sq.ft. of production, warehousing and office space.” Pelican Brands plans to make Napa Smith beer available nationwide over the next year.

Brewmaster Don Barkley, who worked for America’s first modern craft brewery, New Albion, and also founded Mendocino Brewing, will be remaining with the brewery.

It appears that Pelican Brands has ambitious plans for the brand. J. Smoke Wallin, Chairman & CEO of Pelican Brands, said, “It is our belief that while a few will become regional brands, a very select few will become national brands. In a press release, the company stated that Napa Smith will be available nationwide by mid 2011.

“In the past three months alone, Napa Smith, through Pelican’s platform, has expanded into eight new states. Pelican Brands will provide the growth capital needed for further expansion. Napa’s winemakers made the Napa Valley into a global name and destination. We are proud to continue this tradition by bringing beer — brewed with the same level of quality and attention to detail — to discerning consumers everywhere.”

Filed Under: Breweries, News Tagged With: Business, California, Northern California

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