Back in the mid-1990s, Boston Beer Co. sponsored a contest for homebrewers. For a couple of years, homebrewers submitted their efforts in the hopes of seeing their beer in a six-pack. That’s because the two winners for each year’s contest would have their beer commercially brewed and sold under the Longshot label by Boston Beer. Some of them actually sold fairly well. When I was the beer buyer at Beverages & more, the Hazelnut Brown did okay, as did the Pale Ale. It was a fun promotion and did a lot to publicize homebrewing and brewing in general, I thought.
So I was happy to see that they’re bringing back the Longshot contest this year. Three lucky homebrewers will have their beer brewed and released commercially in a six-pack. The top five beers will be available to taste at the Great American Beer Festival this September. Festival attendees will choose the three winners by voting for their favorite. In February 2007, six-packs will be available for sale with two bottles each of the three top vote-getters. Beers must be submitted between August 1-18. For more details, there is additional information about the promotion on the Sam Adams website.