Skinny Dip, New Belgium Brewing’s summer seasonal beer, is back for an encore. Skinny Dip received an overwhelmingly warm reception in 2006, second only to the launch of Fat Tire.
The summer brew, with only 108 calories in each 12-ounce bottle, is an alternative to traditional “light” beers, with a unique and satisfying flavor. New Belgium Founder and tri-athlete Jeff Lebesch asked brewmaster Pater Bouckaert to formulate a beer that would quench his thirst after outdoor athletic endeavors – but have high-quality taste and body. Bouckaert responded with a bright blend of kaffir lime and sterling hops that makes Skinny Dip the full-bodied, figure friendly choice for the flavor-minded.
The result was a blazing success. In the summer of 2006, Skinny Dip sales grew 385% vs. prior year seasonal sales and positioned Skinny Dip as one of the top 15 craft brands in the entire U.S. (per IRI 13-week scans, 13-Aug-06), although it was distributed in only 15 states. Skinny Dip was one of the top three hottest craft brands in 13-Aug-06 IRI data, gaining 0.8 share within the blistering craft segment.
Skinny Dip is positioned to have another incredible year, as most markets placed orders early and for above-average stock
“Skinny Dip hit the mark in satisfying the need for a summertime beer that was low in calories but full of flavor,” said Bryan Simpson, spokesperson from New Belgium. “Last year we’re pleasantly surprised by its popularity and we’re looking forward to another great season.”
