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Jay R. Brooks on Beer

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Beer In Ads #3566: Oranjeboom Man In Black

December 2, 2020 By Jay Brooks

Wednesday’s ad is for Oranjeboom, from 1927, although it is apparently unfinished and unpublished. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by French painter, commercial poster artist, and typeface designer who signed his work A.M. Cassandre, although his real name was Adolphe Jean-Marie Mouron.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3566: Oranjeboom A Royal Glass Of Beer!

December 1, 2020 By Jay Brooks

Tuesday’s ad is for Oranjeboom, from 1950. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by Dutch artist Frans Mettes. The text at the bottom, “‘n Vorstelijk glas bier!,” Google translates as “A royal glass of beer!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3565: Oranjeboom Puppies

November 30, 2020 By Jay Brooks

Monday’s ad is for Oranjeboom, from 1955. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I’m not sure who the artist was who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3564: Gulpener Dort My past, Our Past: On the Future!

November 29, 2020 By Jay Brooks

Sunday’s ad is for Gulpener Dort, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Gulpener Bierbrouwerij, which is located in  Gulpen, Limburg, in The Netherlands. It was founded by Laurens Smeets in 1825. I’m not sure who the artist was who created this poster. The text at the top, “Mijnverleden, Ons Verleden: Op de Toekomst!,” Google translates as “My past, Our Past: On the Future!” Maybe coal mining was considered the future at that time? Otherwise, I’m not sure what mining has to with anything.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3563: Gulpener Dort

November 28, 2020 By Jay Brooks

Saturday’s ad is for Gulpener Dort, from 1953. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Gulpener Bierbrouwerij, which is located in  Gulpen, Limburg, in The Netherlands. It was founded by Laurens Smeets in 1825. I’m not sure who the artist was who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3562: Van Vollenhoven Bokbier

November 27, 2020 By Jay Brooks

Friday’s ad is for Van Vollenhoven Bokbier, from maybe the 1920s or 30s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Bierbrouwerij Van Vollenhoven, which was located in Amsterdam, in The Netherlands. It was founded by Jan van den Bosch as De Gekroonde Valk in 1733, but was later bought by Jan Messchert van Vollenhoven in 1791 and it was his extra stout that made it famous, but in 1949, the family sold the business to Heineken, who closed the brewery in 1956. I’m not sure who the artist was who created this poster. It’s signed at the bottom, but it’s too small to read.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3561: Van Vollenhoven’s Pullenbier

November 26, 2020 By Jay Brooks

Thursday’s ad is for Van Vollenhoven’s Pullenbier, from maybe the 1920s or 30s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Bierbrouwerij Van Vollenhoven, which was located in Amsterdam, in The Netherlands. It was founded by Jan van den Bosch as De Gekroonde Valk in 1733, but was later bought by Jan Messchert van Vollenhoven in 1791 and it was his extra stout that made it famous, but in 1949, the family sold the business to Heineken, who closed the brewery in 1956. I’m not sure who the artist was who created this poster. It’s signed at the bottom, but it’s too small to read. The text at the top, “Pullenbier” Google translates as the “draft beer.” The text at the bottom, “Twee Volle Glazen,” comes back as “two full glasses.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3560: Van Vollenhoven’s Stout Most Fortifying Drink For Young And Old

November 25, 2020 By Jay Brooks

Wednesday’s ad is for Van Vollenhoven’s Stout, from maybe the late 1890s or early 1900s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Bierbrouwerij Van Vollenhoven, which was located in Amsterdam, in The Netherlands. It was founded by Jan van den Bosch as De Gekroonde Valk in 1733, but was later bought by Jan Messchert van Vollenhoven in 1791 and it was his extra stout that made it famous, but in 1949, the family sold the business to Heineken, who closed the brewery in 1956. I’m not sure who the artist was who created this poster. The text at the bottom, “meest versterkende drank voor jong en oud” Google translates as the “most fortifying drink for young and old.” The text at the very bottom in the box, “aanbevolen door h.h. geneeskundigen,” comes back as “recommended by h.h. physicians” and I assume “h.h.” is probably some health organization.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3539: Drinkt Nu Van Vollenhoven’s Stout

November 24, 2020 By Jay Brooks

Tuesday’s ad is for Van Vollenhoven’s Stout, from maybe the 1920s or 30s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Bierbrouwerij Van Vollenhoven, which was located in Amsterdam, in The Netherlands. It was founded by Jan van den Bosch as De Gekroonde Valk in 1733, but was later bought by Jan Messchert van Vollenhoven in 1791 and it was his extra stout that made it famous, but in 1949, the family sold the business to Heineken, who closed the brewery in 1956. I’m not sure who the artist was who created this poster. The text at the bottom, “in hooge mate voedzaam” Google translates as “highly nutritious.” The text at the top, “Drinkt Nu,” comes back as “is drinking now” but it feels like it should be “Drink New” or maybe “Drink Now.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3538: Van Vollenhoven’s Stout

November 23, 2020 By Jay Brooks

Monday’s ad is for Van Vollenhoven’s Stout, from maybe the 1920s or 30s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Bierbrouwerij Van Vollenhoven, which was located in Amsterdam, in The Netherlands. It was founded by Jan van den Bosch as De Gekroonde Valk in 1733, but was later bought by Jan Messchert van Vollenhoven in 1791 and it was his extra stout that made it famous, but in 1949, the family sold the business to Heineken, who closed the brewery in 1956. I’m not sure who the artist was who created this poster. The text at the bottom, “Maacht Actief” Google translates as “makes active,” but it seems moke likely it should mean “drink enough of this and you’ll see table run.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

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