The Long Tail of Beer Revisited

Chris Anderson is the author of the Long Tail theory and the companion book The Long Tail: Why the Future of Business Is Selling Less of More (and editor of Wired). He did a post last year about Anheuser-Busch’s foray into spirits, a division named Long Tail Libations, which got me thinking about his theory as it applied to craft beer.

Anderson has another post this morning further exploring this connection as it applies to the number of niche products the company has added over the last ten years. This leads him to the most niche (is nicheiest a word?) market going today, gluten-free beers. Check out his blog.