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Tiger, Tiger, Burning Bottles

Alright, not exactly fearful symmetry, but Asia Pacific Breweries, who owns the Tiger Beer brand, is sprucing up its bottles. They’ve hired two artists, Korean-American Rostarr (Romon Yang) and Singapore-based Tomas Goh, to create limited edition bottle designs. They each did one design apiece and collaborated on the third.

About the designs, known individually as Graphysics, Rise and Energy from the press release:

Internationally acclaimed Korean-American Rostarr´s design Graphysics is based on his signature cutting-edge graphics that fuses digital design and free painting. His design is a marriage of Graphics and Physics, creating a dynamic visual iconography.

Singapore-based Tomaz Goh´s design, Rise, on the other hand, reflects his thoughts on the state of the environment today. With the opinion that our world is fast deteriorating, the versatile Goh chose to use his design to urge mankind to “rise” against the threats of global deterioration of our environment and increase our recycling efforts.

The Energy design is inspired by the collective efforts of Asian artists such as Rostarr and Tomaz that are making an impact in the design world today.

Graphysics, Rise and Energy are exclusively designed to represent the spirit and philosophy of Tiger Beer — a brand with bold character and identity!

While I know it’s all about the beer inside, I still do enjoy the art of packaging and labels. And people do shop the labels and are swayed to make a purchase based on the packaging, so like it or not, it is an important component in a beer’s success.

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