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Two Companies, 265 Brands

Anat Baron, who created the film Beer Wars, according to a recent post, “has received hundreds of emails and tweets since the film came out asking for a list of the beer brands owned by the 2 big brewers.” In Who Owns What?, she posted a first draft using IRI Data for the 4 week period ending 11/1/09. I spent the evening hastily putting together a second draft, which undoubtedly is still not complete, but I think moves the ball forward. My list of The Big Brewer’s Brands is on a separate page. Please let me know who’s missing or what I got wrong, as I didn’t spend as much time on it as I might have liked.

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