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Beer In Ads #1978: Friends Over On The Fourth

Wednesday’s ad is entitled Friends Over on the Fourth, and the illustration was done in 1955 by John Gannam. It’s #109 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group sits in a back yard on the 4th of July watching the fireworks. And, of course, beer was being served, even during the fireworks themselves.

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