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You are here: Home / Art & Beer / Beer In Ads #1978: Friends Over On The Fourth

Beer In Ads #1978: Friends Over On The Fourth

July 20, 2016 By Jay Brooks


Wednesday’s ad is entitled Friends Over on the Fourth, and the illustration was done in 1955 by John Gannam. It’s #109 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group sits in a back yard on the 4th of July watching the fireworks. And, of course, beer was being served, even during the fireworks themselves.

109. Friends Over on the Fourth by John Gannam, 1955

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, History, Holidays



Comments

  1. beerman49 says

    July 22, 2016 at 2:42 am

    Again – why were these people so overdressed? Didn’t the artist have any clue? 4th of July is “slob suit” time – tees & jeans/shorts for guys; light blouses & shorts/capris for the gals – skirts/dresses are unreal!

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