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Beer In Ads #2866: Forever Amstel

Sunday’s ad is for Amstel, from 1948. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstel Brewery, and it depicts “a young lady wearing traditional Dutch clothing with a hat, apron and wooden clog shoes, holding up a pint of beer as she leans against some Amstel wooden crate boxes with two empty bottles of beer on the ground.” It was created by an artist named Shaw. The text at the bottom translates to “A favourite wherever it goes.”

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