Monday’s ad is for one of Anheuser-Busch’s series of beers they marketed under the name “American Originals,” beginning in the fall of 1995. This one was Faust, a “Devilish All-Malt Lager.” Here’s what a press release said about it at the time:
Faust was first brewed in 1885 by Adolphus Busch for his good friend Tony Faust to serve at Faust’s renowned St. Louis Oyster House and Restaurant. The brand was initially sold only in Faust’s restaurant, but it became so popular that it was made available on a much wider basis in subsequent years.
“Faust is an all-malt lager that is brewed using only the richest two-row, dry-roasted barley and a blend of distinctive imported Bohemian and Washington State hops,” said Dan Kahn, the Anheuser-Busch brewmaster responsible for American Originals’ development.
