Monday’s ad is for one of Anheuser-Busch’s series of beers they marketed under the name “American Originals,” beginning in the fall of 1995. This one was Faust, a “Devilish All-Malt Lager.” Here’s what a press release said about it at the time:
Faust was first brewed in 1885 by Adolphus Busch for his good friend Tony Faust to serve at Faust’s renowned St. Louis Oyster House and Restaurant. The brand was initially sold only in Faust’s restaurant, but it became so popular that it was made available on a much wider basis in subsequent years.
“Faust is an all-malt lager that is brewed using only the richest two-row, dry-roasted barley and a blend of distinctive imported Bohemian and Washington State hops,” said Dan Kahn, the Anheuser-Busch brewmaster responsible for American Originals’ development.
If Busch is proud of its German heritage then what about the purity law in Germany called reinheitsegebot which requires only barley, hops, and water and since the mid 90’s yeast and sugar in beer. Is not Budweiser made from rice? Just asking? Is it cheaper to use rice? You can keep your Bud products I prefer other beers!
Actually, this beer, the Faust, was all-malt. But yes, most Budweiser products use rice as an adjunct. And, yes, it is cheaper.
Jay,
Were you able to try some & if so, where’d you get it out here in California? I seem to remember others in this series. I saw the ads but never the beers on a shelf.
Jay – is Mr Ash correct on the German purity law? Sugar’s the mash by-product that yeast converts to alcohol. Did Germany relent to allow it to be added in later stages of the brewing process (post-mash, it’s an adjunct!) ?