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Beer In Ads #458: Knickerbocker, Less Filling … More Delicious

Wednesday’s ad is for New York City’s Knickerbocker Beer, from 1955. Showing a towering Knickerbocker above the skyscrapers, wearing colonial garb, and handing a pilsner glass of beer. I’d be afraid not to take it. And how about that slogan, “less filling … more delicious, too!” That sounds awfully similar to another slogan for a lighter beer, doesn’t it?

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