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You are here: Home / Art & Beer / Beer In Ads #458: Knickerbocker, Less Filling … More Delicious

Beer In Ads #458: Knickerbocker, Less Filling … More Delicious

October 19, 2011 By Jay Brooks


Wednesday’s ad is for New York City’s Knickerbocker Beer, from 1955. Showing a towering Knickerbocker above the skyscrapers, wearing colonial garb, and handing a pilsner glass of beer. I’d be afraid not to take it. And how about that slogan, “less filling … more delicious, too!” That sounds awfully similar to another slogan for a lighter beer, doesn’t it?

1955+BEER++AD  knickerbocker  beer  2

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, New York



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