Friday’s ad is the last bicentennial ad for Schaefer beer in the series. This one uses the ad copy. “In the early 1800s beers were dark, and people hid them in leather steins. Then, in 1842, Schaefer introduced a beer worth looking at.” This one also doesn’t try to make them sound 200 years old. And it does feature another beautiful drinking vessel — although I’m not fond of that leather one — and yet more impossibly perfect foam.
