Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #565: In The Early 1800s Beers Were Dark

Beer In Ads #565: In The Early 1800s Beers Were Dark

March 16, 2012 By Jay Brooks


Friday’s ad is the last bicentennial ad for Schaefer beer in the series. This one uses the ad copy. “In the early 1800s beers were dark, and people hid them in leather steins. Then, in 1842, Schaefer introduced a beer worth looking at.” This one also doesn’t try to make them sound 200 years old. And it does feature another beautiful drinking vessel — although I’m not fond of that leather one — and yet more impossibly perfect foam.

schaefer-1842-b

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Louis Hudepohl
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Sharon Vaughn
  • Paul Gatza on Beer Birthday: Paul Gatza

Recent Posts

  • Beer Birthday: Steve McDaniel September 14, 2025
  • Beer Birthday: Mikkel September 13, 2025
  • Beer Birthday: Lorenzo Dabove September 13, 2025
  • Historic Beer Birthday: Jan Léonardus Moortgat September 13, 2025
  • Beer Birthday: Dan Gordon September 13, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version