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Historic Beer Birthday: Charles F. Wiedemann

Today is the birthday of Charles F. Wiedemann (June 16, 1857-November 3, 1928). He was born in Cincinnati, Ohio, but was raised in Kentucky, after his father, George Wiedemann, founded the moved to George Wiedemann Brewing Co. in Newport, Kentucky in 1870. It later became Kentucky’s largest brewery.” After his death, Charles became president and continued to run the business, with his brother George Jr. as vice-president. After prohibition, the brewery merged with G. Heileman Brewing Company, and in 1967 was operated as the Wiedemann Division of the G. Heileman Brewing Company, Inc. The brewery was closed in 1983.

This account is from the Northern Kentucky Tribune:

Wiedemann’s oldest son, Charles, studied brewing in Munich, and worked at a brewery in Milwaukee before coming home to Newport to become superintendent of the family brewery. His younger brother, George, also studied brewing in Munich, and then became foreman of the Wiedemann Brewery.

When Wiedemann died in 1890, Charles became president, and George vice-president of the brewery. When Prohibition arrived, the Wiedemann Brewery didn’t stop brewing. It kept on thanks to its alliance with George Remus, the so-called “king of the bootleggers.” Partnership with Remus provided a Star Wars-like shield of protection, but it didn’t last long. In 1927, it got busted by federal agents, causing the brewery to shut down.

Carl, the son of Charles, took the rap for his father, and did time (eight months) at the federal prison in Atlanta. Generally known as a “party boy,” Carl was not the family choice to run the brewery after Prohibition came to an end. Instead, it chose H. Tracy Balcom, a grandson of the founding father of the brewery, George Wiedemann. Thanks to him the brewery got back on its feet. In 1964, Richard Wagner, the son of a daughter of Charles Wiedemann, became president of the brewery, having served as secretary-treasurer since 1934.

By the 1960s, larger breweries were conducting aggressive advertising campaigns and price wars that made it increasingly difficult for smaller breweries. Given these conditions, the Wiedemann Brewing Company was sold in 1967 to the G. Heileman Brewing Company. By 1978, the number of breweries had plummeted to eighty-nine plants, but Heileman was still among the top ten, and still maintained the Wiedemann Division for its production of Wiedemann brews.

To strengthen its position, Heileman consolidated its holdings, which led to the closing of the brewery in Newport in 1983. Wiedemann brews were transferred to Heileman’s brewery in Evansville, Indiana, but the company, facing stiff competition, filed for bankruptcy in 1991. The closing of the brewery in Newport dealt a harsh economic blow, since it employed eight hundred workers at the time of its closing.
The rights to Wiedemann beer were sold to an investment group, and these were acquired by the Pittsburgh Brewing Company, which continued brewing until it filed for bankruptcy in 2006. Jon Newberry of Cincinnati then acquired these rights, and has subsequently opened the new Wiedemann Brewery in St. Bernard in Cincinnati.

Although the original Wiedemann Brewery is now gone, there still are several Wiedemann homes worth seeing in Newport. The Wiedemann Hill Mansion is located on a hillside overlooking the city and the Ohio River at 1102 Park Avenue. The home and carriage house were designed by Samuel Hannaford, and is no doubt one of the major architectural landmarks in the Greater Cincinnati area. It was completed in 1895, and Wiedemann’s widow, Agnes, lived there. After her death in 1899, it became the home of son Charles and his family. The original home of the Charles Wiedemann family is at 709 Overton Street, and the home of his brother George’s family is at 401 Park Avenue. The Wiedemann family gravesite is at the Evergreen Cemetery in Newport, and features a beautiful monument.

Wiedemann Brewery, 6th and Columbia Sts., Newport, KY., circa 1910.
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