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The 1899 Liquor Book

I came across this interesting book, published by Charles Austin Bates in 1899. It’s called “The Liquor Book” and is essentially an early book of clipart for liquor stores to use in advertising.

It’s 440 pages that begins with around sixteen pages explaining how to advertise your liquor store, along with some examples of ads. Below is their example of a beer ad on page 11.

The remainder of the book is hundreds of images to be used for advertising. Printed on just one side of the page, presumably so they can be used in paste-up, each one has one seems to be an arbitrary number at the top for cataloging purposes, I imagine. There is clipart for all kinds of drinks, including whiskey, wine, cocktails, champagne, etc. Here are some of the beer ones in the book.

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