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You are here: Home / Beers / The 1899 Liquor Book

The 1899 Liquor Book

May 9, 2019 By Jay Brooks

liquor

I came across this interesting book, published by Charles Austin Bates in 1899. It’s called “The Liquor Book” and is essentially an early book of clipart for liquor stores to use in advertising.

Bates-liquor-book

It’s 440 pages that begins with around sixteen pages explaining how to advertise your liquor store, along with some examples of ads. Below is their example of a beer ad on page 11.

1899-liquor-book-011

The remainder of the book is hundreds of images to be used for advertising. Printed on just one side of the page, presumably so they can be used in paste-up, each one has one seems to be an arbitrary number at the top for cataloging purposes, I imagine. There is clipart for all kinds of drinks, including whiskey, wine, cocktails, champagne, etc. Here are some of the beer ones in the book.

1899-liquor-book-3008
1899-liquor-book-3010
1899-liquor-book-3032
1899-liquor-book-3034
1899-liquor-book-3042
1899-liquor-book-3047
1899-liquor-book-3048
1899-liquor-book-3052
1899-liquor-book-3053
1899-liquor-book-3054
1899-liquor-book-3057
1899-liquor-book-3058
1899-liquor-book-3060
1899-liquor-book-3061
1899-liquor-book-3090
1899-liquor-book-7110

Filed Under: Beers, Editorial, Just For Fun, Politics & Law Tagged With: Advertising, History



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