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The Littlest Big Guy


Perhaps you’ve noticed the latest television ads from the Boston Beer Co. trying to position Samuel Adams as a small fish in the big beer pond. I understood it immediately, as I’m sure you did, too. As sales of Sam Adams eke north of the 2-million barrels per annum threshold, they want to reclaim their position as the underdog little guy that made them successful. It’s a delicate tightrope walk and Advertising Age has an interesting article about it today entitled Sam Adams Wants to Show You Just How Small It Really Is.

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