Perhaps you’ve noticed the latest television ads from the Boston Beer Co. trying to position Samuel Adams as a small fish in the big beer pond. I understood it immediately, as I’m sure you did, too. As sales of Sam Adams eke north of the 2-million barrels per annum threshold, they want to reclaim their position as the underdog little guy that made them successful. It’s a delicate tightrope walk and Advertising Age has an interesting article about it today entitled Sam Adams Wants to Show You Just How Small It Really Is.
I DESPISE SA ads & hit the mute button/change channels every time one comes on. Jim Koch is a pretentious twit who should have been nailed on truth in advertising charges for his old “I brew the best beer in America” campaign. Any beer geek worth his suds knows that SA products found outside his brewpub are brewed at contracted-for facilities, not at a Sam Adams plant! I support the micros who do it all themselves, & there are plenty here in CA & elsewhere to choose from.
BTW – the dinner last nite @ Anchor was FANTABULOUS & well worth the C-note I spent to attend it!
I am pretty certain SA is actually brewing everything in house now. They own the old Moerlein brewery in Cincinatti as well as the old Stroh brewery in PA. My understanding is they have been fully self sufficient now for at least a couple years. BUT.. I will contend that I am right there with you on most of that Beerman49.