Part 2: 1946 / Ads 1-2

1946 was the first year that the United States Brewers Foundation began the “Home Life In America” series, a part of the “Beer Belongs” ad campaign. The two ads published this year began the numbering system that continued until 1956.

Ads On This Page

1. Uncle From the West by Stevan Dohanos
2. Family Musicale by Mead Schaeffer

1. Uncle From the West

Artist: Stevan Dohanos / Number 1 in the series “Home Life in America” / Year: 1946

Not the best angle, but it gives a decent view of the whole ad.

A detail of the artwork.

2. Family Musicale

Artist: Mead Schaeffer / Number 2 in the series “Home Life in America” / Year: 1946

A little bit small, but decent color.

This shows better detail on the art, but obviously is in black and white.

Back to Part 1: 1945 / Unnumbered Ads | Continue on to Part 3: 1947 / 2-12