Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5270: Bock Beer Prima Special

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for an unspecified Bock Beer, which was published on June 17, 1932. This ad was presumably for a local beer distributor of Kenosha, Wisconsin, apparently owned or managed by Arthur F. May and was located at 2628 63rd Street. I assume that’s also in Kenosha, but I can’t be sure. Google maps doesn’t have that as an exact address and today it apperas to be a residential neighborhood. Although there us a business on the corner nearby which was called the Blue Collar Tave (which is currently “temporarily closed). This ad ran in the Kenosha Evening News, of Kenosha, Wisconsin.

Beer In Ads #5269: Lion Bock Now On Tap

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s work is a sign created for “Lion Bock,” which was done sometime between the 1880s and 1919. It was created for the Windisch-Muhlhauser Brewing Co. of Cincinnati, Ohio, which was founded in 1866. This poster was done by chromolithographers Wolf & Co. in Philadelphia, Pennsylvania.

Beer In Ads #5268: A Message From Spring

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad is for Magnolia Bock Beer, which was published on June 14, 1908. This ad was for the Houston Ice & Brewing Co. of Houston, Texas, which was originally founded in 1892 by Hugh Hamilton. This ad ran in the St. Landry Clarion, of Opelousas, Louisiana.

Beer In Ads #5267: Charleston Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s ad is for Charleston Bock Beer, which was published on June 13, 1907. This ad was for the Charleston Brewing Co. of Charleston, West Virginia, which was originally founded in 1902 as the Capitol City Brewing Co., and after 1907 was called the Kanawha Brewing Co. This ad ran in the Labor Argus, of Charleston, West Virginia.

Beer In Ads #5266: Special Bock Beer — Light & Dark

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s ad is for Bartel’s Bock Beer (and their Lager), which was published on June 12, 1919. This ad was for the Bartels Brewing Co. of Edwardsville, Pennsylvania, which was originally founded in 1898. This ad ran in the Pittston Gazette, of Pittston, Pennsylvania.

Beer In Ads #5265: Holsten Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s work is for “Holsten Bock,” which was created in 1910. It was created for the Holsten Brewery, which was founded in 1879, in Hamburg, Germany. This poster was done by the Austrian commercial artist Julius Klinger, and it was printed by lithographers Hollerbaum & Schmidt in Berlin, Germany.

Beer In Ads #5264: Bock-Bier Brauerei Hülsmann Eickel

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s work is for “Bock-Bier Brauerei Hülsmann Eickel I. i.W.” which was created in 1913. It was created for the Hülsmann Brewery, which was founded in Herne Wanne-Eickel, Germany as early as 1664, but as a large brewery was founded in 1869. This poster was done by the German commercial artist Ludwig Hohlwein, and it was printed by lithographers Reichhold & Lang in Munich, Germany.

Beer In Ads #5263: Ho Every One That Thirsteth

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for Specher’s Bock Beer (and their Lager), which was published on June 8, 1859. This ad was for the Sprecher Brewing Co., which was located in Allentown, Wisconsin. It was founded in 1848 by Frederic Adam Sprecher. This ad ran in the Wisconsin State Journal, of Madison, Wisconsin. “Ho Every One That Thirsteth” may be my new favorite tagline.

Beer In Ads #5262: Absolutely Pure Daufer’s Celebrated Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s ad is for Daufer’s Celebrated Bock Beer, which was published on June 7, 1897. This ad was for Daufer & Co., which was located in Allentown, Pennsylvania from 1860 until 1938, although it was known by a variety of names over that time period. It’s curious that it’s available “Saturday and Monday,” meaning not on Sunday, until you realize that at the time in Pennsylvania they had Blue Laws, which prohibited the sale of alcohol on Sundays. They were still in place when I was growing up in Pennsylvania, before moving to California in 1985. This ad ran in the Allentown Leader, also of Allentown, Pennsylvania.

Beer In Ads #5261: Bockbier Aus Der Actienbrauerei Basel

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s work is for “Bockbier aus der Actienbrauerei Basel” created around 1915. It was created for the Actienbrauerei Basel, which was founded in Basel, Switzerland in 1883. This poster was done by the Swiss commercial artist Rudolf Urech.