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Jay R. Brooks on Beer

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Historic Beer Birthday: George Clement Hawley

April 7, 2026 By Jay Brooks Leave a Comment

Today is the birthday of George Clement Hawley (April 7, 1860-October 13, 1928). He was born in Albany, New York, and originally worked as a clerk. When he was 32, in 1892, he married Thedore M Amsdell, whose father acquired the Dobler Brewing Co. the year before, in 1891. The brewery had been founded in Albany by Darius S. Wood in 1865, but three years later, in 1868, it was purchased by John Dobler. After Hawley’s father-in-law bought it, and he became involved, they continued to trade under the Dobler name, but officially changed the name to the (Theo K.) Amsdell & (George C.) Hawley Brewery.

I wasn’t able to find our much about Hawley’s life. He and his wife don’t appear to have had any children, so I don’t even know who took over the brewery after Hawley passed away.

Filed Under: Beers

The First Beer Of New Beer’s Day

April 7, 2026 By Jay Brooks Leave a Comment

When the Cullen-Harrison Act took effect on April 7, 1933, it signaled that the national nightmare known as Prohibition was coming to end. In practical terms, it provided for the return of lower alcohol 3.2 beer (which is 3.2% by weight, or 4% ABV). Looking through the historic record, loads of people all over the nineteen states, plus the District of Columbia, where they could once more legally drink starting April 7, stayed up past midnight to get that first sip of beer in thirteen years. I think I would have done the same, honestly. A lot of politicians who helped to dismantle prohibition were sent some of the first cases of beer by grateful breweries who suddenly were able to get back to work, feeding their families and supporting the economy. There’s a famous photo of an Anheuser-Busch team of Clydesdale horses pulling a wagon of beer to deliver to the White house.

Budweiser delivery in D.C. on April 7, 1933.

But as iconic as the photo is, it was not the first beer delivery on that day to the White House. While less well-known, it was widely reported on the day. That honor fell to a local brewery, the Abner-Drury Brewery. That brewery has originally been founded in D.C. in 1870 by John Albert, who in 1898 sold it to Edward F. Abner and Peter A. Drury, who renamed it. It survived prohibition, but not much longer, closing permanently in 1938.

Two days after the passing of the Cullen–Harrison Act on March 22, 1933 (and a day after it was signed into law by president Franklin D. Roosevelt), the D.C. newspaper, The Evening Star, sent a reporter to the brewery on 25th and G Streets to see how they were preparing for the upcoming flood of beer two weeks later. Having survived prohibition in part by brewing near-beer, that horribly mis-named N/A, they were already quite prepared to resume brewing the real thing. In fact, beer was already in the tanks but could not be bottled until they receive their official permit, which they’d already applied for.

The permit must have come through, because at midnight on April 7, 1933, an Abner-Drury beer truck, guarded by a U.S. Marine riding on top, rolled up the White House gate to deliver some beer to FDR as a thank you, and also a few additional cases destined to be delivered to the National Press Club in the morning. There were already lots of people camped out at the White House, not to mention members of the press. The president had already gone to bed, unfortunately, but naturally there were plenty of people there willing to open and drink that first beer just a few minutes past midnight. Apparently, that honor fell to the Marine who was helping to guard the beer truck, and while supposedly there are photos of that, I couldn’t find any of those. He does, however, show up in other photos from that night.

The story is mentioned briefly on the Wikipedia page for National Beer Day:

The Abner-Drury Brewery sent a guarded truck to the White House at a minute past midnight with two cases of beer for Roosevelt, though when it arrived, it became apparent he was asleep. The Marine guarding the beer opened the first bottle and drank it, allowing the press to photograph him. Roosevelt later sent the cases of beer to the National Press Club. People across the country gathered outside breweries on April 7, some of whom camped outside the night prior. An estimated 1.5 million barrels of beer were consumed, with an estimated $5 million of beer being sold in Chicago alone. Hundreds of breweries, bars, and taverns could reopen and expand again, hiring workers and buying new equipment, while restaurants could sell alcohol again. In the four months that followed, manufacturing grew by 78%, automobile and heavy equipment sales by almost 200%, the stock market by 71%, and approximately four million people found employment, with approximately 500,000 more jobs being created in related industries.

But the fuller story was picked up all over the wire services and by morning was retold all over the country. This one is from one of the local papers, the Capital Journal:

Here’s a version from the Knoxville News Sentinnel:

This one’s from the Tampa Tribune:

And this is from the Okmulgee Daily Times of Oklahoma:

And from the Buffalo News:

The celebrations took place all over the map, and this one describes what went on in San Francisco from The Californian:

And here’s what well-known humorist Will Rogers had to say about it:

The Abner-Drury Brewery also ran an ad in the newspaper on April 7, 1933:

Filed Under: Beers, Breweries, Just For Fun, Politics & Law, Related Pleasures Tagged With: Advertising, California, History, Politics, Prohibition

Historic Beer Birthday: Charles Duff

April 7, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Charles Duff (April 7, 1894–October 15, 1966). He was primarily known as “an Irish author of books on language learning,” although his most famous book was “A Handbook of Hanging,” which also covered “electrocution, decapitations, gassings, innocent men executed and botched executions.” He was an interesting, eclectic person, to say the least, and a couple of years ago Gary Gillman did a nice job summarizing his quirky life in a post entitled “Charles Duff on the Circa-1950s Irish Pub.”

charles-duff
Charles Duff.

But he also wrote a few travel guides, including one called “Ireland and the Irish,” published in 1952. In it, he starts with Irish history and its folklore, in fact spending nearly 100 pages of the 282-page book, before actually suggesting what the reader should see in Ireland.

ireland-and-the-irish

Duff also had a lot to say about beer in Ireland at the time, and it’s fascinating to see his views over 75 years later. Gillman also analyzes his writing historically and reprints some of his great writing, and you should read that, too, but I’m also sharing my favorite passages from Duff regarding the beer.

Duff-ireland-1

In discussing Dublin, Duff attempts to provide an image of the typical modern Dublin pub, and describes a place I’d certainly like to visit.

The atmosphere is cocktailish, the seats are most comfortable, the carpets soft. I did not find the drinks or service any less efficient, nor, I must say in fairness, any more efficient than in the old days when, before Dublin was really awake in the morning, a kindly and sympathetic barman diagnosed your hangover and might prescribe, as he did for me on one occasion, a seidlitz powder, telling me not to drink anything alcoholic before noon, when he recommended a dozen oysters and a bottle or two of stout “to settle the inside and get back the feelings of a Christian.” Today the atmosphere is convivial and friendly, and you will get a good drink there. But when you go out into the street you will not have the feelings we had after a session there. I think the main difference is that in the old days the drinkers in ‘Davy Byrne’s’ had a higher opinion of one another than they have now. And in the old days you sat on any sort of old chair with a pint in front of you on a very plain table and knew that there was no other pub quite like this. It is almost ill- mannered to make the comparison, and perhaps unfair to the present house which, after all, is not responsible for the age in which we live.

Another interesting insight about Dublin, is that you should read some Joyce before your visit.

 It is not a bad preparation for a visit to Dublin to read James Joyce’s Dubliners, Portrait of the Artist as a Young Man, and Ulysses—in that order if you have not already read Joyce. On your second visit, or perhaps on some later occasion, you can have a try at Finnegan’s Wake, which a Dublin friend assures me is best read by moonlight as you lean over one of the Liffey bridges, and preferably while in that state of imaginative gestation to which a reasonable consumption of the wine of the country—Guinness’s Stout—is conducive. But you will not need any of this preparation to tell you that Dubliners are not always easy people to understand, and experience of Ireland can lead you to the conclusion that it is more difficult to grasp and analyse the mentality of the Dubliner than of any other kind or class of native. For one thing, Dubliners are a more mixed breed than you will find anywhere in Ireland, because Dublin has been a cosmopoli- tan community longer than any other in Ireland. This ‘town of the ford of the hurdles’ had its original Picts, Celtic Irish, its Norsemen, its Normans and then its English as the principal elements in its ethnic constitution. It has also had a generous sprinkling of the adventurous; and of the adven- turers, military, political and commercial, who invariably find their way to promising territories. In Dublin you will find surnames which come direct or are derived from those of almost every country and race in Europe; one cannot say this of any other Irish city or town.

Duff’s other travel guide was called “England and the English,” in which he followed a similar format as his Irish guidebook. This one was published a few years later, in 1955. Gillman also analyzes Duff’s English writing, too, in a two-part post entitled Charles Duff Eulogises the English Pub – Part I, which primarily provides context and background to the 1950s climate in which Duff was writing. But in Part II he tackles Duff’s take on the Eglish pub.

But I’m more interested in just sharing his stories. Like his previous work, it is filled with interesting anecdotes about like in England, with this one from an experience in World War II involving beer and cider being particularly funny.

By way of final warning, I can tell of an episode I am not likely to forget. There was a shortage of beer in the last years of the Second World War when I was staying at the cottage in Devon. That did not greatly worry local people; they drank their local cider. But very often the American troops stationed in the neighbourhood suffered distress from the lack of alcohol and (I suspect, somewhat to their disgust) were driven back on cider, which they contemptuously regarded as a soft drink 1 Friendly patrons of the pub advised them to ‘take it easy’ until they got used to it. But those hearties just laughed, possibly regarding the civilian adviser as needlessly timid; and they just went ahead. At about the third mug the fun began then the cider started to have effect. Another mug or two and the balloon went up. The usual effects of strong alcohol were felt : in this case of an alcoholic beverage to which those strong, healthy men were quite unaccustomed. We all felt sorry for them, and for their poor heads next day. And as, one by one they rolled off, the locals smiled and called for another mug saying: “Don’t it just show ‘ee !”

My friend would often reminisce and philosophize about cider, telling me that farm-workers used to have little barrels (he later showed me his; it held about a pint and a half) which they took with them to their work, but that the young genera- tion know nothing of this. He thought that modern cider is better and purer than that of his youth. He had known of men who drank themselves to death on cider, but insisted that this is rare; because, he said, cider is one of those rare drinks which carries its own safety-point and, when that point has been reached depending on the drinker’s capacity and head there is no inclination to drink any more. “How very con- venient!” the conservative drinker will say. The illustrious may comment: “How awful! ” There it is.

Duff discusses pubs more generally when covering the “prosperous market-town of Bishop’s Stortford (about thirty miles from London) is on the River Stort, which forms the boundary with Essex.”

It was precisely this easy-going atmosphere which I liked about Bishop’s Stortford. With it goes a great variety of friendly pubs Herts is a good county for beer some of which confront the traveller unexpectedly, and inside are found to be just the sort of typical little country pubs one reads about. You can find a pub almost anywhere in the town. There are the major houses such as the ‘George* and the ‘Chequers’, but I felt attracted by old names such as:

  • The Feathers
  • The Falcon
  • The Anchor
  • The Swan
  • The Grapes
  • The Reindeer
  • The Boar’s Head
  • The Half Moon
  • The Rising Sun
  • The Castle The Royal Oak
  • The Bull
  • The Fox
  • The Bricklayers’ Arms

most of them with their colourful, interesting signs. The names I have listed do not exhaust the possibilities of Bishop’s Stortford, and merely represent what I recall easily. The little ‘Bricklayers’ Arms’ on the road to Hadham had just received a fresh coat of paint the last time I was there. I thought it looked a very beautiful little pub from outside. Inside I was not disappointed: the beer was delicious, and Mrs. Morgan, the landlady, a great personality whom I am not likely to forget.

I should like to dwell on these pubs, some of which are very old, because of their importance as an institution of considerable import in the social fabric of this country. Hertfordshire, and, indeed, all of this eastern area, can provide examples of more than ordinary interest. At St. Albans there is the ‘Fighting Cocks’, which is said to be the oldest inhabited licensed house in England. Thomas Burke mentions A.D. 795 as the date of its foundation. “The traveller by car who takes the Great North Road the historic highway linking London with Edinburgh will come upon many pub signs which will inevitably attract his attention and often make him stop for a closer scrutiny. A little conversation with landlords and know- ledgeable local people will quickly show that the English public-house (as we usually call it now), with which one may include the terms ‘inn’ and ‘tavern’, embraces a vast social his- tory that can be traced back to Saxon times. For over one thou- sand years the house which provides food and drink for the traveller and wayfarer, and a centre or dub for local people, has been a part of English life. If I have not mentioned the subject until now, it is not because other areas of England are less rich in public-houses than this eastern part, but merely that it falls in more conveniently at this stage. What I say about the pubs here can be paralleled for most parts of England and, as it is, I can deal with it only in the most summary way. Take, for example, the ‘Letchworth Hair at Letchworth, formerly a manor-house and, some may say, too much of an hotel to be considered as a ‘typical’ pub. It is mentioned in Domesday Book. And the ‘Sun’ at Hitchin, which was used by the Parliamentarians during the Civil War (1642-1648), and, in 1745, was the place in which North Hertfordshire men enrolled for the Resistence Movement that was to face the advancing army of the Pretender. Some of these old buildings are architecturally and artistically extremely interesting, externally or internally, and sometimes in both senses. As we move northwards, a slight detour takes us to Buckden and Huntingdon, both in Huntingdonshire. The first town has the ‘Lion’ with a lounge beautifully adorned by some magnificent oak beams; the second town has the ‘George’, with its long frontage and a lovely row of fifteen windows. Stilton, where one of the world’s great cheeses is made, has the ‘Bell’ dating back to the spacious days when men travelled on horseback, more often than not in companies in order to be able to cope with the activities of such gentry as Dick Turpin. Lincolnshire has some noteworthy houses: the ‘George’ at Stamford where, in 1746, William Duke of Cumberland put up after his victory over Bonnie Prince Charlie at Culloden; and the curiously named ‘Ram Jam Inn’, a haunt of Dick Turpin and his men. At Grantham there is another ‘George’, visited by Charles Dickens in 1838 and about which he wrote to his wife, “. . . the most comfortable inn I ever put up in”. In Grantham there is also the ancient ‘Angel and Royal’ with seven hundred years of history behind it and originally a favourite house of the Knights Templars. Kings held their courts there; the present building dates from about the middle of the i4th century. These few dips will indicate the scope of the subject, but I think I have said sufficient to show the reader that the English pub is a very old, very strong institution and in every way worthy of his attention. I have never yet entered a pub, however humble, from which I did not emerge refreshed in mind and body, and I think that a good argument could be put up in favour of the pub as the most characteristic institution of the people of England: of the men, that is, for it is only in comparatively recent years that women are frequenting licensed premises with the approval of the younger generation of men, of course, but often with the strong disapproval of old regulars. To these it is unbecoming to the spirit and atmosphere of their club that lively and frivolous girls the more attractive they are, the worse it is ! often in slacks or even shorts, should lower the serious tone of the establishment with their disconcerting jazzing, crooning and giggling. This little survival of Puritanism is quickly passing and in many places no longer exists. It will soon be gone. The pub will survive by adapting itself to the social environment: as it always has done in the past.

He also stresses that one should never discuss politics or religion in a pub, good advice now as then.

Again it comes back to the desire for political stability, for if there is one thing that the English have learnt by bitter experience, it is that nothing can cause greater disturbances than religion, especially when used for a political end. A man’s religion is his own affair. Hence, in conversation it is never even discussed! The unwritten law of the English pub is: No religion.

Duff-hanging
Still his most famous work.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: England, Ireland, Language, Pubs, Writing

Beer Birthday: Alex Puchner

April 7, 2026 By Jay Brooks Leave a Comment

Today is the 65th birthday of Alex Puchner, who’s the Senior Vice President of Brewing Operations, and its first brewmaster, for the BJ’s Restaurant Brewhouse chain. He started with the chain in 1996, a co-founder, when they built their first brewpub. Alex had been homebrewing for a decade before that first brewery. There now have 174 locations in 23 states, although they backed away from their brewpub model and contract most of their beer, but have added lost of guest taps and good bottled imports, including a great selection from Belgium. Alex has been very active over the years in the beer community and the CCBA, and has been great for beer in California, providing many people’s first introduction to craft beer with BJ’s. Join me in wishing Alex a very happy birthday.

Me and Alex during World Beer Cup judging in Minnesota.
Greg Hall and Alex Puchner
Alex with Greg Hall, formerly with Goose Island, during a visit to San Francisco a few years ago.
Alex-Puchner-1
Alex in the brewhouse (Note: purloined from Facebook).

Filed Under: Birthdays, Just For Fun Tagged With: California, Los Angeles, Southern California

Beer In Ads #5209: Weinhard’s Bock Beer

April 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for Weinhard’s Bock Beer, which was published on April 6, 1912. This one was for the Henry Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in The Oregon Daily Journal, also of Portland, Oregon.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oregon

Historic Beer Birthday: George Ehret

April 6, 2026 By Jay Brooks Leave a Comment

george-ehret
Today is the birthday of George Ehret (April 6, 1835-January 21, 1927). He was born in Hofweier, Buden, Germany but followed his father to America, arriving in New York in 1857, age 31. Having been trained as a brewer, he worked for a few years and then founded his own brewery, the George Ehret Brewery, which was also known as the Hell Gate Brewery, in 1866. It stopped producing beer in 1920 due to prohibition and limped along until 1927, when it closed due to his death.

The entry at Find a Grave has just a couple of sentences. “Beer Brewer, he established The Hell Gate Brewery in 1866 in New York City. It became one of the nation’s largest breweries, producing 602,000 barrels in 1900. When he died, his estate was valued at $40,000,000.”

george-ehret-portrait

100 Years of Brewing has a much fuller account of Ehret and the Hell Gate Brewery:

George Ehret’s Hell Gate Brewery, New York City.

The Hell Gate Brewery was established by George Ehret in the year 1866; hence, at a time when the annual production of malt liquors [in the U.S.] had increased to 5,115,140 barrels. He had then just attained the age of thirty-one years, the date of his birth being April 6, 1835. Nine years before the establishment of this brewery, Mr. Ehret came to America (1857) to join his father, who had emigrated from Germany in August, 1852.

Mr. Ehret, being a thoroughly practical brewer, strictly devoted to his calling, had not long to serve in the brewery of A. Hupfel before he rose to the foremanship and gained the full confidence and friendship of his employer. When he made known his intention to start a brewery for himself, Mr. Hupfel, a man of generous instincts and philanthropic disposition, at once promised and, at the proper time, gave his support and assistance to the new enterprise.

george_ehret

The site selected by Mr. George Ehret for his brewery was at that time of a decidedly rural character. It was opposite a dangerous passage in the East river, which had been designated “Hell Gate.” From this fact Mr. Ehret decided to name his brewery “The Hell Gate Brewery.”

The building in which he began brewing was erected under his supervision on the lower part of the block, between Ninety-second and Ninety-third streets and Second and Third avenues, and its interior appointments were completed at the beginning of the year 1867. This building is no longer standing. It was succeeded by another in 1871, which formed the nucleus of the establishment that now covers the greater part of an entire block. It is at present almost hidden by the over-towering brewery buildings which have sprung up around it in the course of a quarter century, and a full view of it can only be gained from the quadrangular yard, of which it forms the interior side, the buildings flanking it being the offices and the storehouse, both fronting on Ninety-second street.

George-Ehrets-Lager-Beer-Labels

Mr. George Ehret, from the very beginning, aimed at the brewing of a beer as nearly like the best quality of Munich lager as the difference between our water and that of the river Isar would admit. How well he succeeded in this may be inferred from the popularity which his beer attained in a few years. As has been said, he began brewing immediately after the completion of his plant. At the beginning of January, 1867, the first brew was stored in the cellars; in March of the same year his wagons, freighted not only with kegs, but also, metaphorically speaking, with all his expectations and anxieties, left his yards for the first time to serve his new customers. Five years after that date he sold 33,512 barrels; seven years later, 74,497 barrels, and in 1874 he produced and sold 101,050 barrels — a quantity which twenty-eight years ago was manufactured by but very few of the largest establishments. This growth was then all the more remarkable, because Mr. Ehret’s operations had suddenly been checked for a considerable time on account of a fire which, on the 19th of September, 1870, destroyed the greater part of his brewery, including books and papers. It is owing to this fact that we are unable to give the quantities of beer brewed during the four years preceding the fire.

Ehrets-Extra-Draught-Beer-Serving-Trays-10-16-inches-George-Ehret-Brewery

The year 1870 may be called the second starting point in the growth of Hell Gate Brewery. In a certain sense the fire was not an unmixed evil, especially in view of the fact that the demand for Ehret beer was fast outgrowing the capacity of the original plant, necessitating a considerable extension of the premises and buildings, and many additions to the machinery and other appointments.

As stated above, the amount of beer produced and sold by the Hell Gate Brewery in the year 1874 amounted to 101,050 barrels; in 1880, the production amounted to 220,096 barrels, an increase in six years of over one hundred per cent. Ten years after, in the year 1890, the production amounted to 412,851 barrels, making another increase of almost one hundred per cent for the decade. In the year 1900, the production was 601,000 barrels, showing an increase of about forty-six per cent. This is a record to be proud of, and one that has seldom been equaled in the history of brewing.

This immense production has been attained without any forced efforts to open new channels outside of the limits of the State of New York; although, naturally enough, whenever a demand was shown to exist in outside markets, Mr. George Ehret endeavored to supply it, and thus established a number of agencies. The home demand always proved so great that the idea of engaging in an extensive export trade beyond the sea could not be entertained, save in conjunction with plans for a further enlargement of the brewery premises and increase in equipment.

On approaching the brewery, one is impressed at the very first glance with the unusually large dimensions of the grounds upon which the buildings are erected. In a smaller city this would not be anything worthy of note, but in New York, and especially in that part of it to which we refer, where scantness of territory and an immense and ever-growing population render necessary the utmost economy in the utilization of space (much to the detriment of architectural beauty), such extended premises as those we speak of can not fail to make an impression. The grounds, extending from within a short distance of Third avenue to Second avenue, and from Ninety-first to Ninety-fourth streets, comprise, inclusive of stables and storage buildings on Second avenue between Ninety-first and Ninety-third streets, seventy-five city lots, or one hundred and eighty-seven thousand five hundred square feet.

The main building, an imposing structure, surmounted by a graceful clock tower, fronts on Ninety-third street, extending southward to a considerable depth; it is flanked on either side by lower wings, which, in point of architecture and symmetrical proportions, harmonize perfectly with the principal facade. Ornamental gables, rising from the cornices of every building, enhance the impression of uniformity which, next to utility, was manifestly one of the prime objects of the architect.

9276-Hell-Gate-Brewery_1024x1024

100 Years of Brewing was published in 1903, so the rest of the story can be found in Will Anderson’s Breweries of Brooklyn:

George Ehret, once this nation’s largest brewer, passed away in January of 1927 (leaving an estate valued at $40,000,000!). It was beginning to look as if Prohibition would last forever and the executors of Ehret’s estate debated whether they should sell the mammoth brewery buildings on the upper east side of Manhattan. For years they held off but in April of 1935 Col. Jacob Ruppert, Ehret’s neighbor on Third Avenue and 92nd Street, made an offer that the Ehret family just couldn’t refuse. With the sale to Ruppert, the Ehrets had even more money to add to what they’d inherited earlier — but they had no brewery. This problem was solved very nicely by the cash purchase, in July of 1935, of the Interboro Beverage Co. facilities [in Brooklyn]. Although the location was new, the brewery was still very much under the control of the Ehret family. Louis J. Ehret, George’s son, headed the firm, and he was aided by two of George’s grandchildren, George Ehret Burghardt and William Ehret Ottmann. Richard Barthel, brewmaster at the old Ehret plant in Yorkville, also made the move to Brooklyn. Over $200,000 was spent to thoroughly recondition the plant throughout, and by the summer of 1936 Louis J. Ehret had the plant in full production.

Ehret’s Extra Beer and Ale were brewed in Brooklyn for the next 12 years, until 1948, when the company transferred its operations to Union City, New Jersey. Whether Ehret’s moved because of an irresistible offer from Schlitz [who bought the Brooklyn plant] or because the Union City plant seemed preferable is unknown. In any case, move to New Jersey they did, where they remained in operation but three more years.

LOSSING(1876)_p169_GEORGE_EHRET'S_LAGER-BIER_BREWERY,_NYC_(2)_-_93d_STREET

And finally, here;s George Ehret’s obituary.

george-ehret-obit

1909-george-ehret-lager-beer-ad
A ad from 1909.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5208: Maier Bock Beer Soars Above All Others

April 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Maier Bock Beer, which was published on April 6, 1912. This one was for the Maier Brewing Co., of Los Angeles, California, which was originally founded in 1874 by Wattelet & Vogel, as, curiously, the Philadelphia Brewery, though Maier became involved at least as early as 1882. This ad ran in The Los Angeles Times, also of Los Angeles, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, Los Angeles, Southern California

Historic Beer Birthday: Caspar Eulberg

April 6, 2026 By Jay Brooks 3 Comments

Today is the birthday of Caspar Eulberg (April 6, 1826-May 19, 1902). There’s very little information I could find about him. He was born in Kreis Westerburg, Hessen-Nassau, which was then Prussia. He married Franciska Rost, also from Prussia, and together they had ten children, six of whom were boys. At least some of them must have worked at his brewery in Galena, Illinois, because for most of its life it was called Casper Eulberg & Sons Brewery. Originally called Math. Meller Brewery when in opened in 1874, it appears Eulberg acquired it in 1885, changing the name to his own, at least until closed by prohibition in 1920. It tried to open after repeal, under the name Galena Brewing Co., but closed for good in 1936.

Eulberg-tray

Here’s an obituary of Eulbert from the American Brewers’ Review:

Caspar Eulberg & Sons Brewing around 1900.

This short history is from Northern Public Radio’s “This Week in Illinois History.“

On October 11, 1886, the Galena Daily Gazette reported that Casper Eulberg and his two sons had launched the Galena Brewery. Eulberg had purchased the long-operating brewery a year earlier, running it as C. Eulberg & Sons, but after only six months the entire operation burned to the ground. Eulberg rebuilt bigger and better, with modern machinery and a larger capacity. He changed the name to Galena Brewery. Within a few years, his flagship beer, Red Stripe, became one of the most popular beers in northern Illinois, southern Wisconsin and Iowa.

Red Stripe’s reign continued until Prohibition shut down the brewery in 1920. When Prohibition ended in 1933, the Galena Brewery reopened under new ownership and relaunched Red Stripe, based on the Eulberg family’s formula. In 1935, it trademarked the Red Stripe label but went out of business one year later.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Illinois

Historic Beer Birthday: James Griesenbeck 

April 6, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Julius Hermann “James” Griesenbeck (April 6, 1830-February 28, 1877). He was born in Materborn Gutersloh, Germany, but in 1852, when he was 22, his family took a ship to Galveston, Texas, and emigrated to the United States. Initially, they were in Comal County, but Julius, who begn using the first name ‘James,’ moved to nearby Waco, which had been incorporated in 1856. There he founded the James Griesenbeck Brewery in Waco, Texas, in 1870, but it was not successful, and closed just five years later, in 1875. Two years after that, he left his wife and their twelve children, supposedly to look for work, and rented a room above McPherson’s Saloon in Denison, Texas, where he turned his Navy pistol on himself, committing suicide.

Waco, Texas City Hall.

And this is an account of Griesenbeck’s suicide, from Tavern Trove:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Texas

Beer In Ads #5207: A. Ruoff’s Easter Bock Beer

April 5, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for A. Ruoff’s Bock Beer, which was published on April 5, 1890. This one was for A. Ruoff Brewing Co. of Detroit, Michigan, which was originally founded in 1864 by Augustus Ruoff. This ad ran in the Detroit Free Press, also of Detroit, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

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