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Beer In Ads #5203: Now’s The Time To Say … Blitz Weinhard Bock For Me!

April 3, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Blitz Weinhard Bock Beer, which was published on April 3, 1951. This ad was for the Blitz Weinhard Brewing Co. of Portland, Oregon, which was originally founded in 1856. This ad ran in the Oregonian, also of Minneapolis, Oregon.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Oregon, Portland

Beer Birthday: Dave Bonighton

April 3, 2026 By Jay Brooks Leave a Comment

Today is the 56th birthday of Dave Bonighton, who is a co-founder of Australia’s Mountain Goat Beer. I first met Dave either judging in Japan or in the U.S. at the World Beer Cup, although we also judged together in Australia a few years ago at the AIBA. Dave’s a great guy and his beers are some of the best I’ve had from Australia. In 2015, Asahi Bought Mountain Goat, though Dave and his partner stayed on and at the time said “Mountain Goat will continue to operate as a stand-alone business.” Join me in wishing Dave a very happy birthday.

Dave-Bonighton-au
Mountain Goat co-founder and brewmaster Dave Bonighton.
Dave and Cam Hines at the AIBA Awards.

Filed Under: Birthdays, Just For Fun Tagged With: Australia

Historic Beer Birthday: Frederick Hinckel Jr.

April 3, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Frederick Hinckel Jr. (April 3, 1859-February 25, 1917). He was the son of Frederick Hinckel Sr., who co-founded the Hinckel Brewery of Albany, New York. His father, Hinckel Sr., along with Johann Andreas Schinnerer, founded the F. Hinckel & A. Schinnerer brewery in 1852, which was also known as the Cataract Brewery. “Its premises occupied half a city block, bounded by Swan Street, Myrtle and Park Avenues. By 1864 Hinckel was the sole owner of the business.” When his father passed away in 1881, Frederick Jr., along with his brother Charles, took over the brewery. It closed in 1920 when prohibition went into effect, and did reopen after repeal. Unfortunately, I was unable to find any portraits of Frederick Jr.

hinckel-brewery-letterhead

Here’s his obituary from “The Brewer’s Journal” for November 1916-October 1917:

hinckel-brewery-wagon
A Hinckel Brewery beer wagon.
Henkel-Brewery-1880-malthouse
Although the brewery closed in 1920 because of prohibition, and never reopened afterwards, the build was preserved and today is an apartment complex.

Filed Under: Birthdays, Just For Fun Tagged With: History, New York

Beer In Ads #5202: The Bock Beer Time Is Near, And It Comes But Once A Year

April 3, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Gleuk’s Bock Beer, which was published on April 3, 1912. This ad was for the Gluek Brewing Co. of Minneapolis, Minnesota, which was originally founded in 1857. This ad ran in the Star Tribune, also of Minneapolis, Minnesota.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Minnesota

Historic Beer Birthday: Henry Pierre Heineken

April 3, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Henry Pierre Heineken (April 3, 1886-May 3, 1971). He was born in Amsterdam, the son of Gerard Adriaan Heineken (although there is mention that he was not a biological son, but without explanation). He became the second director of the Heineken brewery. Heineken studied chemistry beginning in 1905 at the University of Amsterdam, where he also obtained his doctorate in 1914. After the sudden death of his father, Gerard Adriaan Heineken, in 1893 the company was run by a board led by his mother, Mary Tindal. From October 1, 1914, he was on the board of the Heineken Brewery Society, and in 1917 he became president.

According to Dutch Wikipedia:

Henry Pierre continued his father’s success and guided the company through the economic crisis of the 1930s. He took care of the purchase of a brewery in Brussels in 1927 for expansion outside Netherlands. One of the most important contributions made by Henry Pierre was to increase production while maintaining quality. In addition, he became known for his progressive social policy.

He continued to be involved in the company until 1951, although his son Freddy Heineken had already taken over the management in 1941. H.P. Heineken also served as chairman of the Board of Directors of NV Het Concertgebouw.

Henry Pierre as a young man.

Another curious tidbit I discovered about him is that “[i]n addition to product quality, his name is associated in particular with the progressive social policy he pursued, a policy that earned him his nickname, the ‘red brewer.'”

The Heineken Brewery around 1899.

And here’s some of his accomplishments from a Van Der Meer online history of the brewery.

Heineken was President Director of HEINEKEN from 1917 until 1940. Under his leadership, HEINEKEN became  the first company that had pension regulations (1923). From 1940 to 1951 he was delegated commissioner.  in 1938 he became knight in order of the Dutch Lion, and in France he got “Legion d’Honneur”. His name is attached to the “H.P. Heineken price” that is given every 3 years to the person who did an exeptional performance.  He established breweries in Singapore, the Dutch East Indies, the Belgian Congo and Egypt.

Heineken’s first beer truck, in 1900.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Heineken, The Netherlands

Beer In Ads #5201: The Old Brewmaster Says: Spring Time Is “Bock Beer” Time.

April 2, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Rainier Bock Beer, which was published on April 2, 1913. This ad was for the Rainier Brewing Co., of Seattle, Washington, which was originally founded in 1878, though during American prohibition they did brew Rainier in Canada at a brewery located in Kamloops, British Columbia. This ad ran in The Vancouver Sun, of Vancouver, British Columbia, in Canada.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Historic Beer Birthday: John Frederick Oertel Jr.

April 2, 2026 By Jay Brooks Leave a Comment

Today is not the birthday of John Frederick Oertel Jr. since no one’s quite sure exactly when he was born, but we do now that he died today. (1899-April 2, 1961). He was born in Louisville, Kentucky, and was, of course, the son of John Frederick Ortel, who founded the Oertel Brewing Co. there in 1892. After his father passed away in 1929, he became the president of the brewery and ran it until he passed away today in 1961.

This is his obituary, from the Louisville Courier-Journal on April 3, 1961:

John F. Oertel, Jr., president of Oertel Brewing Company, died about 9:30 last night after collapsing at his home, 4922 Brownsboro Road. He was 61. Oertel, a leading Catholic layman here, apparently died of a stroke, his family physician said. Although he had been under medical treatment for the past year, his death was unexpected, the doctor said.
Oertel, a Louisville native, had headed the brewing company for about 30 years. He took over the presidency after the death of his father,. who founded the company here in 1892.
SOLD IN SIX STATES
Under the son’s leadership, the company embarked on expansion programs after the repeal of Prohibition and the end of World War II. Its product is now sold in about six states. The company, Kentucky’s oldest continuously operating brewery, stayed open during the prohibition era by limiting its output to soft drinks and “near beer,” a nonintoxicating beverage.
HONORED BY POPE
Oertel was made a Knight of St. Gregory by the late Pope Pius XII in 1955 for his services to the Catholic Church. He was a co-chairman of the church’s education fund drive here in 1953. Oertel was a member of St. Joseph Church. He was a member of the boards of Bellarmine College, Boys’ Haven, and the Stock Yards Bank. Oertel was a graduate of St. Joseph School and St. Xavier High School here. Survivors include his wife, the former Marie Hirt, and a sister, Miss Mary Louise Oertel.

Here’s the same obituary, but the hard copy from the newspaper:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Kentucky

Historic Beer Birthday: Karl Frederick Schuster

April 2, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Karl Frederick Schuster (April 2, 1890-November 4, 1976). He was born into a brewing family, and worked in several Bay Area breweries until prohibition, during which time he continued working with beer people though making cereal products. When prohibition ended, he was named president of Acme Breweries.

Brewery Gems has the only biography of Schuster I could find, written by Gary Flynn:

Our subject’s grand-father, Frederick Schuster emigrated from the Alsace upon hearing of the California gold rush and made his way to the placer mines in Plumas County.

In the early 1850s he started a family and failing to strike it rich, he established a small steam beer plant, one of the first in California. The Pacific Coast Directory for 1867 lists the La Porte Brewery, F. Schuster, proprietor. When the placer mines played out Frederick relocated to San Francisco, and in 1870 he purchased the American Railroad Brewery. When Frederick died, his son Frederick Paul Schuster took control of the Brewery, and in 1902 he merged it with the Union Brewing & Malting Company. The American Railroad branch of the new company operated for two more years, and was then closed. Frederick became the vice president of the Union Brewery.

Frederick Paul’s son, Karl F. Schuster, continued the family tradition in brewing. In 1908 he started as an apprentice, drawing his first pay check from the Union Brewery, which had abandoned the manufacture of steam beer and entered the lager beer field in 1903. While Karl was learning all aspects of the trade, the brewing industry in San Francisco was undergoing many changes – in part from the effects of the ’06 earthquake, but also from the influx of brewers escaping early Prohibition in their home states.

….

Karl Schuster remained president of Acme Breweries until it was sold in January 1954. He died in November 4, 1976.

Here’s his obituary, from the San Francisco Chronicle on November 6, 1976:

You can read the rest of the Biography of Karl Frederick Schuster at Brewery Gems.

And here’s another obituary from the San Francisco Examiner:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: California, History, San Francisco, United States

Beer In Ads #5200: Voigt’s “Bock Beer” Just Arrived

April 2, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s first ad is for Voigt’s Bock Beer, which was published on April 2, 1913. This one was for the Voigt Brewing Co., of Detroit, Michigan, founded in 1866 by William Voigt.  This ad ran in The Flint Journal, of Flint, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Historic Beer Birthday: Edward John Birk

April 2, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Edward John Birk (April 2, 1867-April 22, 1940). Edward was the son of Jacob Birk, who co-founded Chicago’s Wacker & Birk Brewing Co. When Jacob retired, he bought the Corper & Nocklin Brewery for his sons, renaming it the Birk Bros. Brewing Co. Edward and his brother William ran the brewery through Prohibition, and it successfully reopened after repeal, and continued until closing on September 15, 1950.

That’s definitely famed Prohibition agent Eliot Ness in this photo (at the far end of the table, on our left) and it’s possible that the man next to him was Edward J. Birk during his trial in 1922, during prohibition.

The New York Times reported on the case in 1922:

FIRST BREWERY TRIAL ENDS IN AN ACQUITTAL

E.T. Birk of Chicago is Freed by a Jury of Charge of Transgressing Voltead Act.

A precedent was established in the Federal Court here today when a jury before Judge Wilkerson acquitted Edward J. Birk, president of Birk Brothers’ Brewery, who was accused of aiding in the manufacture and sale of beer of illegal alcoholic content.

The acquittal came after a four-day trial. When the case started F.J. Birk, Vice President of the brewery; F.J. Wetzel, shipping clerk, and Leonard Dressler, brewmaster, also were on trial. The cases against these defendants were dismissed because the Government found that its witnesses had vanished. [my emphasis]

This was the first case tried here before a jury in which officials of a brewery were accused of violating the law….

The jury reached a verdict after three and a half hours’ deliberation. When the verdict was read Birk walked up to the jury box and announced in a loud voice: “Gentlemen of the jury, I want to thank you from the bottom of my heart.” He then turned to the Judge and said, “And I want to thank you, too, Judge Wilkerson.”

While a controversy was pending over taxes claimed by the Internal Revenue Department a squad of prohibition agents sent from Washington in the Spring of 1921 raided loop saloons and seized twenty-five barrels of Birk Brothers beer.

The brewery was closed by the Government and remained closed until April of this year, when at a hearing of forfeiture proceedings instituted by the Government, it was turned back by Judge Carpenter to its owners.
Can’t you just hear the theme song from The Untouchables in the background?”

Here’s some biographical info from “Historical Review of Chicago and Cook County and Selected Biography,” by A.N. Waterman:

Birk, his father having been born in Germany and being in early manhood a harnessmaker. He came to Chicago in 1854, prospered in trade and business, and for many years conducted a hotel on West Lake street. In 1881 he became associated with Fred Wacker & Son, then engaged in the malting business, and in the following year became associated with the firm in brewing operations under the firm name of the Wacker & Birk Brewing Company. In 1891 the business was sold to the English corporation, the Chicago Breweries, Limited, and Jacob Birk and his two sons, William A. and Edward J., incorporated the Birk Brothers’ Brewing Company. Since the founding of the company, at that time, William A. has been president and Edward J. Birk, secretary and treasurer. The basis of the complete and extensive plant was the Corper & Nockin brewery, purchased in 1891, and since remodeled and enlarged. The elder Birk retired from his connection with the business in 1895.

And here’s another account, from the “History of Cook County, Illinois,” published in 1909:

Birk Brothers Brewing Company delivery wagon on Belmont Avenue, around 1895.
Birks-Beer-Labels-Birk-Bros-Brewing-Company

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Chicago, History, Illinois

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