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Jay R. Brooks on Beer

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Beer In Ads #5265: Holsten Bock

June 10, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s work is for “Holsten Bock,” which was created in 1910. It was created for the Holsten Brewery, which was founded in 1879, in Hamburg, Germany. This poster was done by the Austrian commercial artist Julius Klinger, and it was printed by lithographers Hollerbaum & Schmidt in Berlin, Germany.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Austria, Bock, Germany, History

Beer Birthday: Wagner Falci

June 10, 2026 By Jay Brooks Leave a Comment

Today is the 48th birthday of Wagner Falci. He is the founder and brewmaster of Cervejas Daoravida, a brewpub in Sao Paulo, Brazil, that was first opened in 2013. We met judging the World Beer Cup, and had a great time hanging out that week, not to mention we have numerous mutual friends. Join me in wishing Wagner a very happy birthday.

Me and Wagner in Colorado for World Beer Cup judging earlier this year.
Taking a selfie at New Belgium Brewing.
At Peter and Frezi Bouckaert’s Purpose Brewing & Cellars in Fort Collins, Colorado.
After judging Day 1 of the World Beer Cup earlier this year.

Filed Under: Birthdays, Breweries, Just For Fun

Beer In Ads #5264: Bock-Bier Brauerei Hülsmann Eickel

June 9, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s work is for “Bock-Bier Brauerei Hülsmann Eickel I. i.W.” which was created in 1913. It was created for the Hülsmann Brewery, which was founded in Herne Wanne-Eickel, Germany as early as 1664, but as a large brewery was founded in 1869. This poster was done by the German commercial artist Ludwig Hohlwein, and it was printed by lithographers Reichhold & Lang in Munich, Germany.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History

Historic Beer Birthday: Prosper Cocquyt

June 9, 2026 By Jay Brooks Leave a Comment

sabena
Today is the birthday of Prosper Cocquyt (June 9, 1900-October 22, 1954). He was born in Astène, Belgium, near Ghent, and is primarily famous for being an aviator.

Prosper Cocquyt was called “the uncrowned king of the airline pilots.” Shortly after learning to fly, in his early twenties, joined Sabena World Airlines in its inception, and opened several routes for them, including to the Belgian Congo. He flew for them for over 25 years, and was even “the favorite pilot of the Belgian royal family and the personal pilot of the kings, Albert I and Leopold III.” Flying Zone has a lengthy biography of Cocquyt, and so does another website.

He was married to Elza Timmermans, and they had two children, a boy and a girl. It’s possible she was part of the Timmermans brewing family, but I’m not sure. But there’s another reason he’s included here.

When World War I broke out, Cocquyt was only fourteen, and he had to abandon going to school and find work. He was hired by a brewery run by a friend of his father as a mechanic. He distinguished himself by his knowledge of mechanics, and so impressed his boss, at sixteen, he was named chief mechanic, and even received a degree in mechanical engineering and electrical engineering at 21, before abandoning working in brewing to begin his career as a pilot. As far as I could tell, he never looked back.

Prosper-DC4

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Belgium, History

Beer Birthday: Todd Ashman

June 9, 2026 By Jay Brooks 3 Comments

fifty-fifty
Today is also the birthday of Todd Ashman, who turns 66. Todd is originally from Santa Rosa, but spent a number of years brewing at Flossmoor Station near Chicago, and then short stints at Titletown Brewing in Green Bay, Wisconsin and with Brewers Supply Group. Several years ago, Todd moved back to California to take a position brewing with a then-new brewery in Truckee, Fifty Fifty Brewing, which he’d made into an amazing brewing powerhouse. Some health issues sidelined Todd for a time, and he’s moved back to Santa Rosa, but I did see him at our local Target during Covid and he’s working on a few things. Join me in wishing Todd a very happy birthday.

Peter Hoey, at left, then with Sacramento Brewing, and Todd at the 2007 Northern California Homebrew Festival.
Todd Ashman, from Fifty Fifty Brewing
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Todd at Hair of the Dog during OBF in 2007.
Todd receiving a medal during GABF 2002.

Filed Under: Birthdays, Just For Fun Tagged With: California, Northern California

Historic Beer Birthday: Edmund Resch

June 9, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Edmund Resch (June 9, 1847-May 22, 1923). He was the oldest brother of Richard and Emil Resch, who founded the Lion Brewery in Australia, although it was later known as Resch’s Brewery. The brewery was taken over by Tooth and Co. in 1929, but today is owned by Carlton and United Breweries.

Because his career is so intertwined with his brothers, this is his older brother Edmund’s biography, also from the Australian Dictionary of Biography:

Edmund Resch (1847-1923) and Emil Karl Resch (1860-1930), brewers, were the sons of Johann Nicolaus Resch, ironmaster, and his wife Julia Bernhardine Louise Wilhelmine, née Heitmann, both of Saxony. Edmund was born on 9 June 1847 at Hörde, Westphalia, and arrived in Australia in 1863. In 1871, after mining in Victoria, he moved to New South Wales where he and his mate were the first to strike copper at the Cobar South mine. After prospecting for a year between Cobar, Louth, Bourke and Gilgandra he went to Charters Towers, Queensland, where he built, then operated a hotel for four years. He sold out because of ill health and about 1877 bought with a younger brother Richard Frederick Edward Nicolas (1851-1912) a cordial and aerated water factory at Wilcannia, New South Wales. Next year he visited Germany, where at Munich, on 17 October 1878, he married Carolina Rach (1855-1927).

Business flourished, for Wilcannia was a busy river port and centre of a vast pastoral district. In September 1879 Edmund and Richard opened the Lion Brewery and in 1883 purchased a brewery at Cootamundra, renaming it the Lion Brewery; by 1885 they had branches at Silverton, west of Broken Hill, and Tibooburra on the Mount Browne goldfield. On 11 August 1885, however, the partnership was dissolved by mutual consent, Richard carrying on at Cootamundra and Tibooburra and Edmund at Wilcannia, where he built up an enviable reputation as a skilful brewer.

In 1892 Edmund Resch installed a manager and retired to live in Melbourne. In 1895, however, he moved to Sydney to manage Allt’s Brewing & Wine and Spirit Co. Ltd for a banker who had assisted him in his early business career. In 1897 he purchased the brewery for about £67,000 and in 1900 also acquired the business and plant of the New South Wales Lager Bier Brewing Co. Ltd. Assisted by John Herbert Alvarez (d.1913), his able accountant and manager, and his sons Edmund (1879-1963) and Arnold Gottfried (1881-1942), who had both studied modern brewing methods in Europe and the United States of America, Resch embarked on a large building programme, centralizing his combined interests in Dowling Street, Redfern. In July 1906 Resch’s Ltd was incorporated with an authorized capital of £150,000.

Resch’s second business career was even more successful than his first. In 1901 he told a Legislative Assembly select committee on tied houses, where he was reprimanded by the chairman Richard Meagher for answering ‘in an acrimonious way’, that he was the only brewer in New South Wales who did not use ‘salicylic acid and other antiseptics’ in his beer, and, not surprisingly, that he was against tied houses. He successfully advertised in 1904-14 as ‘brewer by appointment to His Excellency the Governor-General’: his ales, beers and stout captured much of the State’s market. From 1903 to October 1913 he was consul in Sydney for the Netherlands government and on his retirement he was appointed knight of the Order of Orange-Nassau. Wealthy, but uncultivated, he lived in great style at Swifts, a Gothic mansion on Darling Point built by (Sir) Robert Lucas-Tooth; sailing on Sydney Harbour was his chief recreation. During World War I Resch contributed generously to the war effort and made up the difference in pay for about sixty employees who had enlisted, but in November 1917, following an indiscretion, he was arrested and interned in Holsworthy camp.
Edmund Resch died at Swifts on 22 May 1923, survived by his wife and sons, and was buried in the Anglican section of Waverley cemetery. Probate of his estate was sworn at £316,828. In 1929 Resch’s Waverley Brewery was taken over by Tooth & Co. Ltd in exchange for shares issued to the Resch family.

Resch-Brewery

During World War I, like many Germans living in Australia, Edmund was imprisoned for the duration of the world because people believed his German heritage would make him a traitor to the allied war effort.

Despite, or perhaps because of his German roots, Edmund contributed generously to Australia’s war effort after the outbreak of WWI, as well as paying his sixty-odd enlisted employees the difference between their service and civilian wages. Nonetheless, he was not immune to the 1916 War Precautions (Alien Restriction) Regulations that required all non-British subjects aged fifteen and over to register their whereabouts. In November 1917, he was arrested and interred at Holdsworthy, near Liverpool, home of Australia’s largest war internment camp, despite having been a resident of Australia for more than fifty years.

Edmund during his interrment.

This story about the brothers is from a breweriana collector in Australia:

Edmund Resch arrived in Australia from Germany in 1863, probably with his younger brother Richard, and after spending time on Victorian and New South Wales mine fields and as an hotelier in Queensland, he and Richard bought a cordial and aerated water factory in bustling Wilcannia in 1877. Business flourished and in 1879 the pair opened the Lion Brewery in the township.

Resch-stout

Four years later, the brothers expanded their activities by taking over Cootamundra’s Burton Brewery. Originally established by Mary Jane Rochester, Henry Morton and Frederick Henry Jackson in 1881, the new owners renamed it the Lion Brewery in line with their earlier establishment and in December 1883 advertised that “…for cleanliness, condition, fullness of the palate, great keeping qualities and mellow vinous flavour, our ales cannot be surpassed.”

reschs-1899

In 1882, a third brother Emil arrived in Australia after serving a brewing and malting apprenticeship in Germany and following a short stint in Melbourne, moved to Wilcannia to join his siblings. By 1885, their expanding business empire also boasted branches at Silverton and Tibooburra, but in August that year, the partnership was amicably dissolved, with the various holdings split up between the brothers.

Richard continued the Cootamundra and Tibooburra businesses, and after trying unsuccessfully in 1888 to sell the former brewery, carried on until 1903, when he relocated to the Clarence River Brewery at Maclean. Operations ceased around 1915.

lionbrewery-steam-aerated

Edmund carried on at Wilcannia until 1892 when, after installing a manager to oversee operations, he moved to Melbourne intending to retire. This was short lived, however, and three years later he relocated to Sydney to take over management of Allt’s, a brewing, wine and spirit company, on behalf of a banker who had supported him in his early business activities.

After purchasing Allt’s Brewery in 1897 for more than £65,000, Edmund went on to acquire the New South Wales Lager Bier Brewing Company Ltd’s Waverley Brewery business and plant in Redfern three years later. Together with his sons Edmund and Arnold and his accountant/manager John Alvarez, he embarked on major construction works to centralise activities on the Dowling Street, Redfern site. Directories show that he also continued to operate his Wilcannia business until at least 1909.

Reschs-Dinner-Ale

Promoting himself between 1904 and 1914 as “brewer by appointment to His Excellency the Governor-General”, Edmund became so successful that his brewery’s output secured much of the State’s market. In 1906, Resch’s Ltd was incorporated with a capital of £150,000.

reschs-mirror
Reschs-Brewery-001
Resch-card00487_fr

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Australia, Germany

Beer Birthday: Eoghan Walsh

June 9, 2026 By Jay Brooks Leave a Comment

Today is the 40th birthday — The Big 4-O — of Irish beer writer Eoghan Walsh, whose work brought him to live in Brussels, Belgium, where he writes the blog Brussels Beer City. While I was aware of Eoghan’s work thanks to the interwebs, I finally got to meet and spend some time with him during judging for the Brussels Beer Challenge a few years ago, which was great fun, along with subsequent visits to Belgium. Join me in wishing Eoghan a very happy birthday.

Meeting up with Eoghan at Brasserie de la Senne to pick up a copy of his latest book, “A History of Brussels Beer in 50 Objects.”
During a trip to visit a brewery in 2019.
Me, Eoghan, and Lisa Morrison in Brissels 2023.
Eoghan’s Facebook profile photo.

Filed Under: Birthdays, Just For Fun Tagged With: Belgium, Ireland, Writing

Beer Birthday: Ray Daniels

June 9, 2026 By Jay Brooks 5 Comments

Today is the 68th birthday of Ray Daniels. Ray is the former director of Craft Beer Marketing for the Brewers Association and today runs the Cicerone program, which he founded, to certify beer professionals, similar to sommeliers in the wine industry. He also founded the Real Ale Festival that used to take place annually in Chicago. And he’s one of my favorite people in the beer industry. Join me in wishing Ray a very happy birthday.

On the floor at GABF with Bob Pease, from the Brewers Association, Mark Dorber, publican extraordinaire, and John Mallet, from Bell’s Brewery.
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Julie Johnson, from All About Beer, with Ray at Lagunitas during the Journalism Retreat when CBC was in San Francisco a few years ago.
ray-daniels
It’s hard not to love his Cicerone press photo.
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Ray with his former assistant Sarah Huska at the Cicerone booth at CBC in Chicago several years ago.

Filed Under: Birthdays Tagged With: Chicago, Illinois

Beer Birthday: Larry Bell

June 9, 2026 By Jay Brooks 4 Comments

Today is the 68th birthday of brewing legend, Larry Bell, the iconoclastic former owner of Bell’s Brewery in Kalamazoo, Michigan. A few years ago, Larry was on a quest to attend every Chicago Cubs home game. A few years ago, there was the Bell’s 35th Anniversary I had planned on attending, but in the end could not due to that pesky pandemic. Sadly, now Larry has retired, but hopefully he’ll still be around.a beer functions. Bell’s doesn’t often get the credit it deserves for being the spark for craft beer in the midwest, having started in 1985, well before almost everybody else inside the two coasts. Join me in wishing Larry a very happy birthday.

Larry with Alan Sprints, from Hair of the Dog at the Full Sail Smoker during the Oregon Brewers Festival a few years ago.
Larry, with Ed and Carol Stoudt, from Stoudt Brewing, and Ken Allen, from Anderson Valley Brewing at the Craft Brewers Conference in Austin, Texas, in 2007.
Larry Bell
Larry accepting the BA Recognition Award at CBC way back when.
At OBF in 2008.
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Several years ago in Portland for CBC, wearing the Belmont Crown for a Bell’s event there.
Larry and Teri Fahrendorf at OBF in 2003.

Filed Under: Birthdays, Just For Fun Tagged With: Michigan, Midwest

Beer In Ads #5263: Ho Every One That Thirsteth

June 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for Specher’s Bock Beer (and their Lager), which was published on June 8, 1859. This ad was for the Sprecher Brewing Co., which was located in Allentown, Wisconsin. It was founded in 1848 by Frederic Adam Sprecher. This ad ran in the Wisconsin State Journal, of Madison, Wisconsin. “Ho Every One That Thirsteth” may be my new favorite tagline.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

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  • Beer Birthday: Wagner Falci June 10, 2026
  • Beer In Ads #5264: Bock-Bier Brauerei Hülsmann Eickel June 9, 2026
  • Historic Beer Birthday: Prosper Cocquyt June 9, 2026
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