Saturday’s ad is for Birra Napoli, from 1922. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the S.A. Birrerie Meridionali, located in Naples, Italy, which was founded in 1904. This poster was created by French artist Achille Mauzan. He was “born on the French Riviera, but moved to Italy in 1905, [and was] known as a decorative illustrator designing during the Art Deco movement, though he also painted and sculpted.” From 1919 to 1923, Mauzan worked for the Maga agency started by Giovanni Magagnoli, during the time this poster was made.
Friday’s ad is for Birra Milano, from around 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Birra Milano, located in Milan, Italy, and I believe was founded in 1906. This poster was created by Alsatian artist Franz Laskoff, who worked in Paris and Milan until 1906, when he left for England, before disappearing in 1918, so that’s most likely when the poster was done.
Today is the birthday of Joseph Theurer (May 24, 1852-May 14, 1912). Born in Philadelphia of German descent, who became a well-known brewer in both his native Pennsylvania and Illinois. After he married Emma Schoehofen, he became VP of his father-in-law’s Chicago brewery, the Peter Schoenhofen Brewing Company in 1880. After Peter passed away in 1893, Theurer became president and remained at the helm until his own death in 1912.
Here’s a biography from Find a Grave:
Joseph Theurer, who was of German descent, was born in Philadelphia in 1852. He became one of the most knowledgeable brewers of his day. He served as Treasurer of the Illinois State Brewers Association from 1898 to 1911 and he held title of President of the United States Brewing Association from 1903 to 1905.
Joseph arrived in Chicago in the Fall of 1869 and worked as an apprentice to brewers Adam Baierle and K.G. Schmidt. In 1871, he had been working at the Huck Brewery for less than a week when the brewery was destroyed in The Great Chicago Fire.
So he returned to Philadelphia for a year to work at the brewery of Bergdoll & Psotta. And then headed back to Chicago in 1872 to work at Bartholomae & Leicht brewery until 1874. He was also employed for one season at the Clybourn Avenue Malthouse of F. Wacker & Co. before returning to Philadelphia until his marriage to Peter Schoenhofen’s daughter, Emma Schoehofen, in 1880.
Upon his marriage to Emma, he became Vice President of Schoenhofen Brewing Company in Chicago until his father in law Peter’s death in 1893. Joseph took over as President of Schoenhofen Brewing from 1893 until 1911.
In 1896, Joseph commissioned what is now known as the Theurer-Wrigley Mansion. The Mansion, built in the late Italian Renaissance style, was designed by Richard Schmidt and listed on the National Register of Historic Places in 1979. The 20,000+ square foot mansion features 11 bedrooms and 6 baths. Furnished with nearly all Tiffany light fixtures, many have been removed by previous owners or sold. An original Tiffany stained glass window from the Mansion is currently on display at the Chicago History Museum. Recent reports show the Mansion being listed for 9.5 million dollars as a foreclosure in 2011, but it has since been purchased and is currently occupied by a single owner.
On May 14, 1912 Joseph died from pneumonia and was laid to rest along with Peter Schoenhofen in the magnificent Egyptian revival style tomb in Graceland Cemetery. Services were conducted on May 17th in front of the tomb and conducted in both English and German. Attendees included members of the Illinois and Cook County Brewers Associations as well as a large number of charitable organizations, family and close friends.
Joseph was survived by his widow Emma, two sons, Peter S. and Joseph Jr., and two daughters Miss Margareta Theurer and Mrs. Marie (Richard) Ostenrieder.
The Encyclopedia of Chicago has a concise history of the Peter Schoenhofen Brewing Co.:
Peter Schoenhofen, a Prussian immigrant, was in Chicago working in the brewing trade by the 1850s. In 1861, he started a partnership with Matheus Gottfried; they were soon operating a brewery at Canalport Avenue and 18th Street where, during the early 1860s, they made about 600 barrels of lager beer a year. In 1867, Schoenhofen bought out his partner, and the company became the Peter Schoenhofen Brewing Co. By 1868, annual output had increased to about 10,000 barrels. During the 1890s, when the business was owned by the City Contract Co. of London, England, annual output reached 180,000 barrels. Around 1900, the Schoenhofen family regained control of the company, which employed about 500 people at its brewery on West 12th Street by 1910. During this time, the company was also known as the National Brewing Co. The company’s “Edelweiss” brand of beer was a big seller. Operations shut down during Prohibition, but by 1933, after the national ban on alcohol production was lifted, the company was back in business as the Schoenhofen-Edelweiss Co. After being purchased by the Atlas Brewing Co. in the late 1940s, Schoenhofen became part of Dewery’s Ltd. of South Bend, Indiana, in 1951, and thereafter assumed the Dewery’s name. By the beginning of the 1970s, there was nothing left of its Chicago operations, although Dewery’s reintroduced the famous Edelweiss brand in 1972 after nearly a decade-long hiatus.
Today, the land where the brewery was located is known as the Schoenhofen Brewery Historic District and to see earlier photos of that area, Forgotten Chicago has a short history, with lots of pictures.
Thursday’s ad is for Birra Italia, from 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Italia, founded in Milan, Italy, in 1906. The brand was popular until the 1970s, but then all but disappeared, although it was relaunched again in 2007, still as Birra Italia. This poster was created by German painter, advertiser, illustrator, set designer and costume designer Adolfo Hohenstein, who is “considered the father of the Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau.”
Today is the 64th birthday of Tony Forder, publisher of Ale Street News. Tony’s been putting out Ale Street News for over 20 years now, and was kind enough to give me a column when I first came back to freelancing when my son Porter was doing well enough so that I could return to work. I still run into Tony at a variety of beer events throughout the year, and he’s a great person to share a pint with or take a press junket with. Join me in wishing Tony a very happy birthday.
After judging the finals for the 2009 Longshot Homebrew Competition in Boston. From left: Jason Alström, Tony, Bob Townsend, Jim Koch (founder of the Boston Beer Co.), yours truly, Julie Johnson (from All About Beer magazine), and Jason’s brother Todd Alström.
During a trip to Bavaria in 2007, the gang of twelve plus three at the Faust Brauerei in Miltenberg, Germany. From left: Cornelius Faust, me, Lisa Morrison, Johannes Faust, Julie Bradford, Andy Crouch, Peter Reid, Horst Dornbusch, Jeannine Marois, Harry Schumacher, Tony Forder, Candice Alström, Don Russell, Jason and Todd Alström.
Today is the birthday of James Barkley (May 23, 1854-?). He was born in Baltimore, Maryland, at the age of 26 he started working for a local maltster, Solomon Strauss. He later worked for another brewer and maltster, John Marr, before joining the Gottlieb-Bauernschmidt-Strauss Brewing Company as secretary and treasurer, upon its formation on March 1, 1899. The G-B-S Brewing Co. (as it was often referred to as) consisted of a merger of sixteen local breweries. It was reorganized again in 1901, changing its trade name to the Globe Brewing Co. (which was the name of one of the sixteen founding members) although “G-B-S” continued to printed on its labels for years afterward. It finally closed for good in 1963.
Here’s a history of the brewery from the 1903 book, “100 Years of Brewing:”
This account is from “American Breweries of the Past,” by David G. Moyer:
One of the brewery’s best-selling beer was “Arrow Beer.”
Wednesday’s ad is a bit of a temporary departure from the May theme of Italian brewery posters, because yesterday was my 3000th Beer in Ads post and I wanted to do something special, and this one is the sister poster to that one. This ad is also from 1957. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’m not sure exactly what this poster was advertising, although it may have been part of the efforts of the Swiss Brewery Association, which was creating advertising promoting beer in general during this time period. The poster was created by Peter Birkhäuser, who “was a Swiss poster artist, portraitist, and visionary painter, noted for his paintings illustrating imagery from dreams in the context of analytical psychology.”
Today is the birthday of Henry Wagstaff (May 22, 1836-October 19, 1911). He was born in Derbyshire, England, after trying his hand as a policeman and a grocer, moved to New Zealand when he was 48, in 1883. A few years later, in 1889, Wagstaff and Edward Russell founded the Wagstaff Brewery in Mangatainoka, on the North Island. It became quite successful, but in 1903, Wagstaff sold his shares and moved back to England, returning in 1911, but died later that same year. Tui Brewery, of course, continued on without Wagstaff and today is owned by DB Breweries.
There’s not much about him apart from some failed businesses and whispers of infidelity, and he appears to have been quite a character. When his Tui Brewery celebrated its 125th anniversary recently, a book of the brewery’s history was created, and a few pages can be seen online, including the first page discussing Henry Wagstaff.
I think this is Wagstaff in the gray beard at the center of this photo.
It’s also unclear when the brewery name changed from the Wagstaff Brewery to Tui Brewery.
Today is Sam Calagione’s 50th birthday — The Big 5-O. Sam is the owner and marketing genius behind Delaware’s successful Dogfish Head Brewing. Sam’s also a great guy, and a (former?) rap singer of sorts, with his duo (along with his former head brewer Bryan Selders) the Pain Relievaz. See the bottom of this post for a couple videos of him singing after hours at Pike Brewery during the Craft Brewers Conference when it was held in Seattle. Join me in wishing Sam a very happy birthday.
This first video is “I Got Busy with an A-B Salesgirl,” the Pain Relievaz’ first hit single.
The second video is “West Coast Poseurs,” a smackdown to the hoppy West Coast beer and brewers.
Today is the birthday of Jacob Leinenkugel (May 22, 1842-July 21, 1899). He was born in what today is Germany, but moved with his family to American when he was only three years old, in 1845. In 1867, along with John Miller, he co-founded the Spring Brewery in Chippewa Falls, Wisconsin. In 1884, Jacob bought out Miller and the name was changed to the Jacob Leinenkugel Brewing Co. Miller Brewing Co. bought the brewery in 1988, but it continues to be managed by the Leinenkugel family.
This biography of Jacob is taken from Find-a-Grave:
Jacob Leinenkugel was one of the most generous, and in thought and deed one of the most upright men. He was a thoughtful, patriotic citizen, ever devoted to the welfare of the city and anxious in every way with his reach to promote the happiness and welfare of his fellow men. No man ever heard from the lips of Jacob Leinenkugel an unkind or uncharitable saying concerning another. His word was indeed his bond; and in small matters as well as large.” (as written of Jacob Leinenkugel in the the Daily Independent, July 22, 1899).
Jacob Mathias Leinenkugel, born in Germany (Prussia) in 1842, came to America with parents in 1845. He grew up in Sauk City, Wisconsin. There he and his four brothers were taught the art of brewing by their father, Matthias.
He married Josephine Imhoff, daughter of another German immigrant family from Highland, Wisc., in 1865. Shortly after the birth of their first son Matt in 1866, Jacob realized a growing desire for independence and a business of his own. Together Jacob, Josephine and baby Matt journeyed north into logging territory, eventually settling in Chippewa Falls. There, in 1867, he built a little brewery with his friend John Miller (no relation to the Miller Brewing Company).
Jacob built a home on the brewery property where his two daughters, Rose and Susan, and a second son, William, were born.
Josephine, in the tradition of pioneer women, worked beside her husband as he struggled to establish the small company. Josephine prepared three meals a day for up to 20 hungry men, in addition to caring for her family. As the brewery grew larger and the major expansion of the brewery started to take place, there were more employees to feed. She would rise at 3 a.m. to do the family (which now included three adopted children) wash before beginning breakfast for employee boarders at 5 a.m. Josephine died of acute pneumonia in 1890, at the age of forty-four, the winter before the expansion was completed. Family members remember Susan Mayer Leinenkugel, daughter to Josephine, describing her mother as having “worked herself to death.” The city newspaper wrote of Josephine after her death: She was a devoted wife and mother, one who was ever ready to strengthen in all labor, and comfort in all sorrow: one who faithfully performed the common duties of life, the noblest part of woman’s work in this world.
Two years after the death of Josephine, Jacob married Louisa Wilson, and a son Edward, was born.
It wasn’t unusual for Jacob Leinenkugel to choose a life of brewing. It was his legacy. Plus, he looked the part! Perfectly cast, he was a big, round, hard-working German. What many people don’t know is that Jacob had other interests too.
He erected and owned the first creamery in the county. He opened a meat and grocery store on brewery property. He milled feed grains for the dairy industry and made “Snowdrift” flour for the local retail market. (The firms dam formed the millpond which was located across from Irvine Park. After Jacob’s death and the venture became unprofitable, the mill was razed and the land donated to the city in connection with the Marshall family to form Marshall Playgrounds.) He was elected alderman in the first city election of 1869 and was reelected in 1871,1880 and 1883. He was the mayor of Chippewa Falls on three separate occasions: 1873, 1884 and 1891. He was extremely progressive and enjoyed and embraced the use of new inventions and technology. In fact, as mayor of Chippewa Falls he pushed for electric streetlights in the downtown area. (Our fine city had electric streetlights before the large thriving metropolis to the west, called St. Paul, Minnesota.)
Jacob and his family had their “summer home” on the shores of a lake north of Chippewa Falls. It was his refuge-that special spot where an individual or the family gathered to celebrate all of life’s blessings. Each year a family “outing” was planned. One summer Sunday all members of the family arrived home to head north for the annual outing when Jacob became ill. He requested that the family not wait for him … he’d follow in a few days after he felt better. Jacob never felt better. The family was summoned home.
And this fuller history is from the website Chippewa Falls History:
When people hear the name Leinenkugel, most would think of the beer or maybe even Chippewa Falls, Wisconsin. As the owner of Colette’s Tavern says, “Some people get hysterical when they find out I have it. The beer’s got some kind of charm.” (Brewer’s Digest). Most, however, do not think of the rich and interesting history that has gone into the Jacob Leinenkugel Brewing Company. Most of this history comes from its origins and how over five generations, the business has kept within the Leinenkugel family. To properly tell the history of this family, we must start at the beginning with Jacob Mathias Leinenkugel himself. Jacob Leinenkugel was born May 22nd, 1842 in Prussia to Matthias and Maria Leinenkugel (1860 Federal Census). Jacob and his entire family arrived in New York on August 2nd, 1845. They had taken a ship, the American, from Amsterdam to New York, New York. Jacob Leinenkugel was three at the time of this trip (Arrival in New York, 1845). The Leinenkugel family settled in Prairie du Sac, Wisconsin and stayed there to raise their children (1860 Federal Census). In 1865, Jacob Leinenkugel married Josephine Imhoff in Sauk City, Wisconsin. Two years later, Jacob, Josephine and their son, Mathias, all moved to Chippewa Falls when Jacob started the Spring Brewery, now known as the Jacob Leinenkugel Brewing Company (Chippewa Falls Main Street, pg. 76).
The brewery was constructed in 1867 on property along the Duncan Creek which Jacob had purchased from Hiram Allen (Chippewa Falls Main Street, pg. 10). Jacob Leinenkugel established the Spring Brewery with John Miller (Chippewa Falls Wisconsin). In their first year alone, they “…delivered 400 barrels…with a small cart pulled by a horse named Kate.” (Bottom’s Up). Originally, the Brewery only had two teams of horses, which meant they could deliver kegs of beer up to ten miles outside of Chippewa Falls. “During the early years, Jacob Leinenkugel drove the wagon himself.” (Chippewa Falls Main Street). The Spring Brewery was named as such because it was built near the Big Eddy Springs in Chippewa Falls. These springs “…poured nonacidic, non-alkaline water that the brewery uses without treatment to this day.” (Breweries of Wisconsin). The Spring Brewery soon became the Jacob Leinenkugel Spring Brewery Company when John Miller sold his share in 1883 (Bottom’s Up).
It is said that “Jacob Leinenkugel…was more than a brewer of Leinenkugel’s beer. Described as a noble, magnanimous man and a generous contributor to Notre Dame Church, he served two years as mayor.” (Chippewa Falls Wisconsin). Indeed, Jacob Leinenkugel was more than just a brewer. He also had a rich family life. He had five children with his first wife, Josephine. The oldest, Mathias “Matt” Jacob was born in 1866. Their oldest daughter, Rose, was born in 1867. Their next oldest son, William, was born in 1870. Susan, the second oldest daughter, was born nine months later in 1870 (1870 Federal Census). And finally, they had one child who was born in 1873 but sadly passed away as an infant (Infant Leinenkugel). Josephine Leinenkugel passed away in 1890, at the age of 44 (Chippewa Falls Main Street). A few years later, Jacob Leinenkugel re-married in 1892. He married Anna Wilson and had two children. Della, the oldest, was born in 1894 and Edward was born in 1896 (1905 State Census).
In further blogs, I will touch on each of his children and their families. Unfortunately, William from Jacob Leinenkugel’s first marriage did not live very long. He passed away suddenly on January 22nd, 1897. The Chippewa Herald reported that he “…died at noon today of consumption after suffering about two years with this disease.” William had worked at the brewery with his father and the rest of his family. The paper states how he was “…a hard and faithful worker and a valuable assistant to his father who depended largely on his son’s good judgment on matters pertaining to the…business.” (Chippewa Herald).
Jacob Leinenkugel passed away on July 21st, 1899. Before his death, he contributed many things to Chippewa Falls, other than the Brewery. One of these accomplishments was erecting and owning the first creamery in the county. He was also able to serve as mayor three separate times in Chippewa Falls, in 1873, 1884, and 1891. All of these accomplishments paint a picture of a man who was “…a thoughtful, patriotic citizen, ever devoted to the welfare of the city and anxious in every way with his reach to promote the happiness and welfare of his fellow men.” (Daily Independent).
Another post at the website Chippewa Falls History explores Jacob Leinenkugel: The Later Years:
After Jacob Leinenkugel’s first wife, Josephine, passed away, he waited two years before marrying Anna Louise Wilson in 1892. Not nearly as much is known about his second marriage, but it’s still quite interesting.
Anna Louise Wilson was born in December of 1865, in Pennsylvania (Wisconsin State Census, 1905). Her parents were Bernhard and Eva Wehrle. Her father was born in 1823 and her mother in 1823. They were both born in Switzerland. Their whole family lived in St. Louis, Missouri, where her father worked as a backer (St. Louis 1880 Census).
After Jacob and Anna’s marriage in April, 1892, they had two children. The first was named Della and she was born in 1894 (Wisconsin State Census, 1905). However, there was no further information found on her after 1905. Their other child was Edward J. and he was born on September 21st, 1896 (Wisconsin Vital Record Index). Edward grew up to be a first lieutenant in the U.S. Army during World War I. He started his service on June 5th, 1918 (U.S. Veterans Gravesites). When he came back from the war, he married Eleanor in 1920 (1930 Federal Census). Edward and Eleanor lived in St. Paul, Minnesota for a short time after getting married, where Edward worked as a salesman (City Directories).
For the next few years, it appears they moved around as they started having a family. Patricia “Patty” Leinenkugel was born June 17th, 1923 in Illinois. Their second oldest, Joanne Leinenkugel, was born in 1927 in Missouri. Finally, their youngest, Roberta O. Leinenkugel, was born June 4th, 1929 in Florida (1930 Federal Census, Cook County Birth Index). According to the City Directories, Edward and Eleanor stayed in Tampa, Florida until 1932. During this time, Edward worked as a real estate agent and as a salesman. Then, in 1934, the family moved back to St. Paul, Minnesota. Here, Edward worked as a broker, a box maker, and a packer. In 1941, he worked as a packer for Swift & Co. (City Directories). Edward and Eleanor were able to live out the rest of their days together. Edward passed away on October 31st, 1967. Not even three years later, Eleanor passed away as well on August 6th, 1970 (Minnesota Death Index).
And this tray was created to commemorate the brewery’s 125th anniversary in 1992.