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Beer In Ads #5293: Meister Brau Gives You More Of What You Drink Beer For

July 13, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for Meister Bräu Bock Beer, among four others, which was published in 1969. This double truck ad was for the Peter Hand Brewery Co. of Chicago, Illinois, which was originally founded in 1891.. This ad ran in the Chicago Tribune, also of Chicago, Illinois.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois

Historic Beer Birthday: William Everard

July 13, 2026 By Jay Brooks Leave a Comment

everards
Today is the birthday of William Everard (July 13, 1821-December 28, 1892). Everard co-founded what would become known as the Everards Brewery, which is still a going concern today, and is still run by an Everard, who is fifth generation from William.

william-everard

Here is William Everard’s short biography from the brewery website:

William Everard was born on 13th July 1821 in a country where the Industrial Revolution was still in its infancy, and farming remained the largest single occupation. William married Mary Ann Bilson on27th March 1847, they had three children- one of which was Thomas William who would eventually continue his fathers work at the brewery.

On the fifth October 1849, William entered into partnership with Thomas Hull, a local maltster. They leased the existing brewery of Messrs Wilmot and Co. on Southgate Street, Leicester. The brewery became well established during William’s forty two years in charge.

As a successful and responsible Victorian citizen, William took public service seriously and devoted a larage amount of time to several public bodies. He joined the Leicester Highways Board on its constituition, and served for twenty years as its chairman. He was an energetic supporter of the Conservative Party, arranging meetings and political gatherings at his house, eventually becoming chairman of the Harborough Division.

Continuing to operate his farm as well as run his business, William also became prominent in local agricultural affairs as a member of the Chamber of Agriculture and Leicestershire Agricultural Society, founded in 1833.

New_Everards_brewery_Southgate_St_Leicester_showing_steam_traction_engines_1875 (1)
The brewery, around 1875.

And here’s the basic brewery history from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by William’s nephew architect John Breedon Everard. The brewery, on the corner of Southgate St and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901. It was renamed the Tiger Brewery around 1970.

everards_tiger


At some point their Tiger Best Bitter became their flagship beer, and I remember really enjoying during my first CAMRA festival in the early 1990s. It was a regional festival in Peterborough, which happened to be going on in later summer at the end of my wife’s summer semester at the University of Durham. So we took the train up to Peterborough from London to attend the festival, and it was great fun. I had many fine beer that night, but for whatever reason I clearly recall liking this one.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History, UK

Beer Birthday: Tim Clifford

July 13, 2026 By Jay Brooks 3 Comments

sante-adairius
Today is the 54th birthday of Tim Clifford, brewmaster and co-owner of Sante Adairius Rustic Ales, in Capitola, California, which is near Santa Cruz. Tim’s a longtime homebrewer and worked for Williams Brewing and also 7 Bridges for many years, and continued to be on the board of the Santa Cruz co-op. Although originally a history major, Tim’s passion went off in a different direction, happily, and he opened Sante Adairius in 2011, making some incredible and unique beers. Join me in wishing Tim a very happy birthday.

Me and Tim enjoying some hop tea, while picking hops at Moonlight Brewing’s hopyard in 2007.

Friedman-1
Jessie Friedman and Tim at the SF Beer Week opening gala in 2014.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Beer In Ads #5292: Ayinger Celebrator Doppelbock

July 12, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s artwork was created for “Celebrator Doppelbock,” which was published around 1910. It was created for the Ayinger Privatbrauerei, or Ayinger Brewery, of Aying, Germany, which was founded in 1877. This label was created by Merchant Du Vin importer, and artist, Charles Finkel, in Seattle, Washington. Notably, this is the 600th bock work I’ve shared.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Germany, History, Washington

Beer Birthday: Pete Brown

July 12, 2026 By Jay Brooks 7 Comments

pete-brown
Today is the 58th birthday of Pete Brown, author of Shakespeare’s Pub and Hops and Glory, along with much else. Pete was also the winner of the UK Beer Writer of the Year in 2010. I had a chance to meet and spend some time with Pete before and at GBBF in 2009, and several times since then, including a few years ago when he stayed with me for a few days while visiting the West Coast. He’s a kindred spirit, especially when it comes to neo-prohibitionist shenanigans, and writes one of the most engaging beer blogs out there. Join me in wishing Pete a very happy birthday.

During a visit to Russian River Brewery a few years back.

Pete Brown and Steve Parkes
Pete with Steve Parkes at a British Beer Writers event before GBBF a few years ago.

Pete Brown and me at GBBF
Pete and me at GBBF in 2009.

copenhagen
One night in Copenhagen, clockwise from bottom left: Martyn Cornell, Jeff Alworth, Evan Rail, me, Stephen Beaumont, Pete, Stan Hieronymus and Ron Pattinson.

SAM_5995
At the end of a quick trip to Copenhagen: Pete, with Ron Pattinson, Jeff Bell, Stephen Beaumont and Stan Hieronymus.

Filed Under: Birthdays Tagged With: England, UK

Beer In Ads #5291: Honolulu Brewery’s Famous Bock Beer

July 11, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s ad is for Honolulu Bock Beer, which was published in 1904. This ad was for the Honolulu Brewing & Malting Co., of Honolulu, Hawaii, which was originally founded in 1898. This ad ran in the Honolulu Star Bulletin, also of Honolulu, Hawaii.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Hawaii, History

Historic Beer Birthday: Harry A. Poth

July 11, 2026 By Jay Brooks Leave a Comment

poths
Today is the birthday of Harry A. Poth (July 11, 1881-November 16, 1931). He was born in Pennsylvania, and attended the William Penn Charter School until 1898, after which he graduated from the Pennsylvania Military Academy in 1902. He then attended the Wallerstein Brewing Institution, becoming a brewer at the Fred A. Poth Brewery, which by 1875 was the largest brewery in the U.S., and which his grandfather, Frederick August Poth founded in 1870. It was incorporated in 1893, when his sons were working with him, including Harry’s father Frederick A. Poth, and it was renamed the F. A. Poth & Sons Brewery. Harry, of course, was one of the “Sons” in the name. His younger brother, Frederick J. Poth, seems to have focused on the management side of the business, while Harry was the brewer. It reopened after prohibition briefly as the Poth Brewing Co. Inc., but closed for good three years later, in 1936.

f-a-poth-brewery-postcard
The Poth brewery, from an illustration done in the early 1890s.

I couldn’t find any photographs of him, which isn’t too surprising given I couldn’t find any of his father and only one of his brother, Frederick J. Poth. Sadly, I could find almost nothing else about him, either.

poth-brewerytown

pothredbellbrewery1900
The Poth & Sons Brewery around 1900.

Poths-Cream-Ale-Labels-Poth-Brewing-1936

poth-buttons

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Historic Beer Birthday: John Gardiner

July 11, 2026 By Jay Brooks 6 Comments

continental-pa
Today is the birthday of John Gardiner (July 11, 1825-July 5, 1903). Gardiner was born in upstate New York, in Albany, where he learned brewing from his father. He moved to Philadelphia when he was 24, in 1849, and worked for Massey’s Brewery before buying the James Smyth Brewery in 1874, renaming it John Gardiner & Co. Brewery. In 1883, Gardiner renamed it again, this time the Continental Brewing Co., which remained its name until it closed at the start of prohibition in 1920.

He appears to have married an Anna E. Snyder, and not Caroline Schmidt (as I’d earlier believed). According to one commenting relative, it was Gardiner’s son, John Jr., who in 1866, married one of brewery owner Christian Schmidt’s daughters, Caroline, and according to a history of Schmidt’s Brewery, he began working for his father-in-law’s brewery at that time. But it’s unclear if there is any relationship to Gardiner’s purchase of the Continental Brewery. Unfortunately, Find-a-Grave’s listing for both John Gardiner and Anna do not list a son named John Francis Gardiner Jr., but instead a John L. Gardiner Jr., a daughter, Mary, and another son, George.

continental-lager

Here’s how Gardiner and his family are mentioned in the history of Schmidt’s Brewery:

For generations the name of Gardiner had been well known in brewing circles. The family owned the Continental Brewing Co. in Philadelphia. John Gardiner married a daughter of Christian Schmidt. John Gardiner Jr., and Edward A. Gardiner, sons of John Gardiner, joined Schmidt’s to add new luster, in, respectively, sales and finance., to the family management team.

During the entire period of relegalization- including the peak year of 1955- and through to 1958, John Gardiner Jr., a grandson of the founder, was sales and advertising manager for the brewery. Mr. Gardiner, now a vice president, saw sales rise under his management from 106,000 in 1934 to almost 2 million in 1955.

Edward A. Gardiner, his brother, now chairman of the board, was responsible for the financial arrangements which made possible the various expansions of the brewery in the 1930’s, 40’s and early 50’s. It was Mr. Gardiner’s raising of the funds to accommodate the expansion of the company in 1947 and 1948 which kept the brewery abreast of modern changes and in a position to meet the difficult competitive challenge of the postwar years.

He’s an obituary from Gardiner from Find-a-Grave:

Filed Under: Birthdays, Just For Fun Tagged With: History, New York, Pennsylvania, Philadelphia

Beer Birthday: William Reed

July 11, 2026 By Jay Brooks 1 Comment

standard-tap
Today is the birthday of William Reed, who owns the bar Standard Tap in Philadelphia, Pennsylvania, as well as Johnny Brenda’s. I first met William during the first Philly Beer Week several years ago, but got to know him a lot better during a trip I took to Belgium with a group of Philadelphia beer people a few years ago. He first opened Standard Tap in 1999, and it’s set the standard for Philly beer bars ever since. Join me in wishing William a very happy birthday.

DSCN7175
William in the back, having our first beer in Brussels a few years ago.
william-reed-and-tom-peters
William with Tom Peters.
Sporting a Unicorn.
DSCN7771
William, with Scoats and Tom Peters as I shared Belgian frites with everyone in Brussels a few years ago.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Bars, Pennsylvania, Philadelphia

Beer Birthday: Scoats

July 11, 2026 By Jay Brooks 1 Comment

grey-lodge
Today is the 61st birthday of Mike “Scoats” Scotese, who owned the Grey Lodge Public House in Philadelphia, Pennsylvania, and as far as I know, he’s also still involved in the Hop Angel Brauhaus and Bonk’s Bar. Scoats is an awesome person, and I got to know him better when I took a trip to Belgium with a group of beer people from Philadelphia several years ago. He’s a terrific advocate for better beer, and helped make Philadelphia the great beer town it is today. Join me in wishing Scoats a very happy birthday.

Scoats and me in Philly earlier this year.
greylodge-credit-danyahenninger-scoats_1024
Scoats at the Grey Lodge [photo by Danya Henninger for Philly.com].
scoats-with-jaime-jurado
Scoats at GABF with another of my favorite beer people, Jaime Jurado, then with Abita Brewing.
Tapping the firkin.
DSCN7771
That’s Scoats behind Tom Peters as I shared Belgian frites with everyone in Brussels a few years ago.

Filed Under: Birthdays, Just For Fun, Related Pleasures Tagged With: Bars, Pennsylvania, Philadelphia

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  • Beer In Ads #5293: Meister Brau Gives You More Of What You Drink Beer For July 13, 2026
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  • Beer In Ads #5292: Ayinger Celebrator Doppelbock July 12, 2026
  • Beer Birthday: Pete Brown July 12, 2026

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