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Beer In Ads #5222: O’Keefe’s Bock Beer

April 15, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s second ad is for O’Keefe’s Bock Beer, which was published on April 14, 1908. This one was for the O’Keefe Brewery of Toronto, Ontario, which had its start in 1862 when Eugene O’Keefe and partners bought the Hannath & Hart Brewery. A couple of years later, after one partner passed away, O’Keefe took control and renamed it O’Keefe and Company in 1864. This ad ran in The Globe and Mail, of Canada. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, Canada, History, Ontario, Toronto

Historic Beer Birthday: George Schmitt

April 14, 2026 By Jay Brooks 2 Comments

Today is the birthday of George Schmitt (April 14, 1869-July 31, 1898). There’s very little about him that I could find, though I suspect the fact that he died when he was only 29 might have something to do with that. He was trained as a brewer at his father’s brewery, worked at a malt house, and became the manager of Schmitt & Schwanenfluegel Brewery, which was in New York City, near Central Park at 1065 Avenue A, between 56th & 57th.

Extra-Bohemian-Beer-Foam-Scrapers-Schmitt-and-Schwanenfluegel

This short obituary was printed in the American Brewers’ Review:

Schmitt-and-Schwanenfluegel-brewery

The brewery was originally known as the Henry Elias Brewery, who founded it near 15th Street & Broadway in 1855. Elias, in 1865, partnered with George Schmitt, this George’s father, and became known as Henry Elias & George Schmitt Brewery, a.k.a. the Central Park Brewery (and was readdressed to 1065 Avenue A, between 56th & 57th). In 1868, Schmitt partnered with Christian Koehne to keep it going and it became the Schmitt & Christian Koehne Brewery. Then in 1885, Koehne left and Louis Von Schwanenfluegel came to the business and it became known as Schmitt & Schwanenfluegel Brewery, which it remained until it closed in 1906. During that time it was also known as Consumers Park Brewing Co. and also Central Park Brewery.

Schmitt-and-Schwanenfluegel

According to 100 Years of Brewing, the chronology is slightly different:

schmitt-schwan

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, New York

Beer In Ads #5221: Bowler Brothers’ Bock

April 14, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s first ad is for Bowler Brothers’ Bock Beer, which was published on April 14, 1914. This one was for the Bowler Brothers Brewing Co. of Worcester, Massachusetts, which was founded in 1883, but a few years after prohibition was repealed it went by the Brockert Brewing Co. until 1945 when it changed its name agin to the Worcester Brewing Co., which it remained for twenty years until it closed for good in 1965. This ad ran in The Record Journal, of Meriden, Massachusetts. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Massachusetts

Historic Beer Birthday: George W. Bashford

April 14, 2026 By Jay Brooks Leave a Comment

Today is the birthday of George William (Some accounts say Wesley, though his headstone has only an initial “W”) Bashford (April 14, 1833-January 4, 1913). He was born in Columbia, New York, and by 1860, as age 25, he was living in Wisconsin and married Emma Jane in February, though another souce claims the marriage didn’t take place until 1865. He served in the Army during the Civil War, stationed in Iowa, and seems to have settle there afterwards, and all four of his children were born in Iowa. In 1899, the family moved to Oregon and settled in Jacksonville, Oregon. He appears to have owned the Medford Lumber Yard at 8th and Fir streets, but In 1893, he founded the Southern Oregon Brewing, Ice and Cold Storage Co. also in nearby Medford, Oregon. After 1895, they used Medford Brewing Co. as a trade name for the business.

He appears to have gotten out of the brewing business fairly quickly, and sold the brewery to Henry Weinhard in 1897, just four years after starting it. With anothger partner, he then returned to milling, and “bought a flour mill in Roseburg, [which] stayed in the family until it was blown up in the famous Roseburg blast in 1959.”

Because he was brewing for such a short time, there wasn’t much more information I could find. Here’s a short obituary from 1913:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Iowa, New York, Oregon

Beer In Ads #5220: Hello People! I Am The Centlivre Bock Beer Goat

April 13, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for Centlivre Bock Beer, which was published on April 13, 1916. This one was for the The brewery was the C.L. Centlivre Brewing Co. of Fort Wayne, Indiana, which was founded in 1862 by Charles l. Centlivre. It went through several name changes until 1970, when it closed, however it was recently relaunched by the Centlivre family as Centlivre Beer. This ad ran in The Fort Wayne News, also of Fort Wayne, Indiana. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Indiana

Beer Birthday: Ray McCoy

April 13, 2026 By Jay Brooks 2 Comments

If you’re on the national beer festival circuit, you’ve no doubt seen Ray McCoy, whose birthday is today. In 2003, Ray was crowned “Beer Drinker of the Year” in the contest sponsored by Wynkoop. Ray and his wife, Cornelia Corey (herself a 2001 BDOTY, making them the only couple to have won) travel from their native North Carolina to attend many of the big beer festivals and events around the country, and the parties are always a bit more fun when they’re around. Join me in wishing Ray a very happy birthday.

At the Great Divide Brewery in Denver, Cornelia and Ray, during GABF week in 2007.
Cornelia and Ray at the 19th Anniversary Party for the Celebrator Beer News.
In South Carolina with Em Sauter, Cornelia and Ray.

Filed Under: Birthdays, Just For Fun Tagged With: North Carolina

Historic Beer Birthday: George Gund II

April 13, 2026 By Jay Brooks Leave a Comment

gunds
Today is the birthday of George Gund II (April 13, 1888-November 15, 1966). He was the son of George F. Gund and the grandson of John Gund, the founder of John Gund Brewing, of La Crosse, Wisconsin, and the brother of Henry Gund and John Gund Jr., who founded Lexington Brewing, in Lexington, Kentucky. George Frederick Gund founded Gund Brewing Co., of Cleveland, Ohio. Despite the brewing heritage, Gund II “was an American banker, business executive, and real estate investor who lived in Cleveland, Ohio in the early and middle part of the 20th century. Heir to the George Frederick Gund brewing and banking fortune, he was a philanthropist for most of his life. He established The George Gund Foundation in 1952 and endowed it with most of his $600 million fortune at his death.”

george-gund-headshot

Here’s his biography from Wikipedia:

Gund’s grandfather, Johann Gund, was born in 1830 in Brühl am Rhein in the independent country of the Grand Duchy of Baden (now part of Germany). The family emigrated to the United States in 1848 and settled in Illinois, but in 1854 moved to La Crosse, Wisconsin. There his grandfather founded the John Gund Brewery. His father, George Frederick Gund, was born in LaCrosse in 1856 and later managed the Gund Brewery. His father moved to Seattle, Washington, founded the Seattle Brewing and Malting Company, became a director of two banks, and then returned to the Midwest to move his family to Cleveland in 1897. His father bought the Jacob Mall Brewing Company, renamed it the Gund Brewing Company, and made a large fortune investing in banking, mining, and real estate.

George Gund, Jr. (as he was then known) was born to George Frederick and Anna Louise (Metzger) Gund on April 13, 1888. He was a student at the University School of Cleveland from 1897 to 1905. He entered Harvard University, and received his A.B. in 1909. Toward the end of his Harvard education, he simultaneously enrolled in the Harvard Business School, and graduated in the school’s first class in 1909. He moved to Seattle and took a job as a clerk with the Seattle First National Bank, but moved back to Cleveland when his father died in 1916. But when World War I broke out, he enlisted in the United States Army and served in the Military Intelligence Division.

gund-brewery-ohio
The Jacob Mall Brewing Co. when George Gund bought it in 1897.

After the start of prohibition in the United States in 1920, Gund was forced to close his father’s brewery in Cleveland. But during the war, Kaffee HAG, a German corporation, was stripped of its assets in the United States. Among its subsidiaries was Sanka, the company which manufactured decaffeinated coffee. Gund purchased Sanka in 1919, then sold it to Kellogg’s in 1927 for $10 million in stock. Gund also took over management of the Gund Realty Company in Cleveland and invested his money in numerous ventures. During the depths of the Great Depression, he purchased large amounts of stock at very low prices.

Gund studied animal husbandry at Iowa State University from 1922 to 1923. He made many trips to California and Nevada, often staying there for many months at a time, and became interested in a possible political career in Nevada. He purchased a large cattle ranch in Nevada, but on May 23, 1936, he married Jessica Laidlaw Roesler. She was the granddaughter of Henry Bedell Laidlaw, the founder of one of the first investment banking houses in New York City, Laidlaw & Company. Gund purchased a large home in Beachwood, a wealthy suburb of Cleveland, and the couple had six children: George III, Agnes, Gordon, Graham, Geoffrey, and Louise.

In 1937, Gund was elected a director of the Cleveland Trust Company (a savings bank established in 1896), and was named president in 1941. He was made chairman of the board of trustees in 1962. Under Gund’s leadership, by 1967 the bank had more than $2 billion in assets, making it the 18th largest bank in the United States. Gund also served on the board of directors of another 30 national and multinational corporations. But despite the urban nature of his work, Gund never lost his affection for the Old West. He used his income to collect a large number of works of art which depicted the American West, including works by Albert Bierstadt, Frederic Remington, and Charles Marion Russell.

George Gund died of leukemia at the Cleveland Clinic on November 15, 1966. He was interred at Lake View Cemetery in Cleveland.

His foundation also has a nice biography of him.

gunds-clevelander

Gunds--quot-Finest-quot--Beer-Labels-Gund-Brewing-Co

Filed Under: Birthdays, Just For Fun Tagged With: History, Wisconsin

Historic Beer Birthday: Albert C. Houghton

April 13, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Albert C. Houghton (April 13, 1844-August 11, 1914). He was born in Stamford, Vermont, the eldest of nine children. He also appears to have served as a private in the Massachusetts 16th Infantry, Company C during the Civil War. His father was Andrew Jackson Houghton, who founded the A.J. Houghton & Co. Brewery with John A. Kohl in 1870, in Boston, Massachusetts. Albert took over the brewery and was its president after his father died in 1892. It was also known as the Vienna Brewery at various points of its history, before closing for good in 1918 when Prohibition went into effect.

Here is his biography, from Wikipedia:

Albert Charles Houghton was born April 13, 1844 in Stamford, Vermont to James and Chloe Houghton. He was the youngest son in a family of nine children. Houghton married Cordelia J. Smith, of Stamford, Vermont in 1866. They had four children, all of whom studied in Germany.

Houghton died as a result of injuries five days after a car accident that also killed his daughter Mary and her friend Sybil Cady Hutton. The chauffeur, John Widders, killed himself the next morning.

Houghton was engaged in various business dealings. Before he was 21, he founded the Houghton Chemical Works of Stamford with his brother J.R. Houghton. By 1868, he was doing work in real estate and operating the Parker Mill in North Adams, Massachusetts. Houghton and his family moved to North Adams permanently in 1870.

Houghton owned the North Pownal Manufacturing Company in North Pownal, Vermont. He became president of the Arnold Print Works in 1881. He was president and owner of the A.J. Houghton Brewing Company of Boston, upon the death of founder A.J. Houghton in 1892. In 1877, he bought the Williamstown Manufacturing Company. In 1878 he bought the Eclipse Mill and Beaver Mill, both cotton manufacturing mills. In 1895 he became director of the Boston & Albany Railroad. He was also a trustee of Williams College, and sat on the boards of various banks. Five days prior to his death in 1914, Houghton purchased the Mausert Block.

In 1868, Houghton was a member of the state legislature in Vermont, representing his hometown of Searsburg. When North Adams was incorporated as a city in 1895, Mr. Houghton was nominated by “all parties” and elected its first mayor.

And this account is from Ghost Adventures Wiki:

Albert Charles Houghton, born 1844 in nearby Vermont, made his fortune as president of Arnold Printworks, the largest employer in North Adams. He was elected the town’s first mayor in 1896, and the Houghton Mansion was built for his family.

On August 1st, 1914, Mr. Houghton and his daughter Mary Houghton decided to go to Bennington for a pleasure drive in a brand-new Pierce-Arrow touring car, driven by the family’s longtime chauffeur John Widders and accompanied by a doctor, Mrs. Hutton from New York. About 9:30AM, they came up what is now Oak Hill Road and came across a team of horses parked on the right side of the road. Widders turned the car left around it, but the engine started to race at a shoulder bend and the car toppled down a hillside, rolling over three times until it came to rest in an upright position in a farmer’s field. Mr. Houghton and Widders escaped with minor injuries, but Mrs. Hutton was killed instantly and Mary Houghton died of her injuries at 3:00PM.

Mr. Houghton, heartbroken over the death of his daughter, died in the mansion 10 days after the accident.

So why was Houghton’s biography on a Ghost Adventures website? Well, that’s more fully explained in yet another website article with the provocative title “Photo Tour: Investigate the haunted, historic Houghton Mansion in North Adams, Mass.” There’s also quite a few photos of the Houghton mansion there, too.

On August 1st, 1914 Widders was driving A.C. Houghton, his daughter Mary and a family friend, Sybil Hutton to Vermont. They came upon a road crew on a mountain road, so Widders swerved to the edge of the road to avoid them. The vehicle hit a soft shoulder and rolled down a steep embankment, flipping over 3 times.

Sybil died at the scene and Mary Houghton died enroute to the hospital. Both John Widders and A.C. Houghton suffered minor injuries. The next day, in the early morning hours, John Widders was found dead in the barn behind the mansion. He had committed suicide by shooting himself with a horse pistol, unable to forgive himself for the accident that he felt was his fault. Albert Houghton died just 9 days later, some say of a broken heart.

The tragic accident and subsequent suicide have had a deep and lasting effect on the property at 172 Church Street in North Adams. It is said to this day that the home is still occupied by the spirits of A.C. Houghton and his daughter Mary. Mary is usually seen on the upper-floors of the mansion, while Albert still enjoys the run of the beautiful, historic home. The tragic John Widders is also said to be seen, in the form of shadows throughout the property.

The property was eventually sold to the Masons in 1920. They soon erected a huge Masonic Temple at the rear of the house. The mansion is still in use as a Masonic Temple today and is maintained by the Lafayette Graylock Masonic Lodge A.F. & A.M. and the Naomi Chapter of the Eastern Star — non-profit associations that support many charitable organizations.

Portrait of A.C. Houghton by Paul K. M. Thomas, completed in 1915.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Massachusetts, Vermont

Beer Birthday: Andreas Fält

April 13, 2026 By Jay Brooks Leave a Comment

Today is the 55th birthday of Andreas Fält, who was the Brand Development Manager at Prime Beer Russia, but more recently became the export manager for Porterhouse Brew Co. I know him, like most people I suspect, from judging together all over the world, as he’s on the international beer judging circuit. Andreas is actually Swedish, but lives in Leeds, England, with his family. He’s a great ambassador for beer, and certainly one of my favorite people in the beer industry. Join me in wishing Andreas a very happy birthday.

Andreas-Falt-1
Me, with Stephen Beaumont, Andreas, and Luc De Raedemaeker. Our last night in Mechelen before judging ended for the 2018 Brussels Beer Challenge, when a healthy percentage of the judges ended up congregated at Den Stillen Genieter, which had a pretty decent beer list though we did our best to liberate as many bottles as we could.
Andreas-Falt-2
Me, Andreas, and Rick Kempen late one night during the Brussels Beer Challenge.
Andreas-Falt-3
My table at the Brussels Beer Challenge a few years ago, with Andreas at the center.
Andreas-Falt-4
Taking a motley crew after dinner to my favorite Brussels frites place, Cafe Georgette, including Andreas (on the left).
With Andreas, Lisa Morrison and Stephen Beaumont in Niagra Falls for the Canada Beer Cup.

Filed Under: Birthdays, Just For Fun Tagged With: Sweden

Beer Birthday: Julie Johnson

April 13, 2026 By Jay Brooks 7 Comments

Today is the birthday of Julie Johnson, who until several years ago was the editor of All About Beer magazine, headquartered in Durham, North Carolina. Julie is without a doubt one of the nicest people in the industry and a pleasure to work with. Plus she likes odd little German trolls almost as much as I do. Hers is pink, mine’s silver. Don’t ask — or do, if you’d like a long, rambling travel story. Join me in wishing Julie a very happy birthday.

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Julie with Ray Daniels at Lagunitas during the Journalism Retreat before CBC the year it was in San Francisco.
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Maureen Ogle, Jack McAuliffe and Julie at CBC in San Francisco earlier a few years ago.
julie-and-me
Julie and me at the Rare Beer Tasting at Wynkoop several years back. (photo by Christopher Miller)
Julie provides guest vocals on Hop This Town at the Falling Rock in Denver, Colorado during GABF week in 2007.

Filed Under: Birthdays, Just For Fun Tagged With: North Carolina, Writing

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  • Beer In Ads #5222: O’Keefe’s Bock Beer April 15, 2026
  • Historic Beer Birthday: George Schmitt April 14, 2026
  • Beer In Ads #5221: Bowler Brothers’ Bock April 14, 2026
  • Historic Beer Birthday: George W. Bashford April 14, 2026
  • Beer In Ads #5220: Hello People! I Am The Centlivre Bock Beer Goat April 13, 2026

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