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Beer In Ads #5228: To Clarify The “Bock Beer Date” Question

April 23, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s ad is for Camden Bock Beer, which was published on April 23, 1939. This ad was for the Camden County Beverage Co. of Camden, New Jersey, which was originally founded in 1904. This ad ran in The Camden Courier-Post, of Camden, New Jersey.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New Jersey

Historic Beer Birthday: Anton Schwartz

April 23, 2026 By Jay Brooks 1 Comment

bernheimer-schwartz-color
Today is the birthday of Anton Schwartz (April 23, 1853-November 6, 1910). He was a German-American brewer who after college began working for breweries when he was only 17 and built a reputation as a great brewmaster. In 1903, he bought a brewery with two partners, brothers Simon E. and Max E. Bernheimer, and they opened the Bernheimer & Schwartz Pilsener Brewing Company.

anton-schwartz
Here’s his obituary from Find a Grave:

German brewer, president of Bernheimer & Schwartz Pilsener Brewing Company located at Amsterdam Avenue and West 128th Street in Manhattan, New York County, New York during the late 19th and early 20th Centuries, the heyday of German-American breweries in New York City.

Schwartz graduated from New York City College and soon therafter, in 1870, he was engaged by August Schmid and his Lion Brewery in Manhattan and by 1975 became its Superintendent. By 1903, after gaining a national reputation as a brewmaster, he purchased the John F. Betz Manhattan Brewery with brothers, Simon E. and Max E. Bernheimer. After their deaths, he became sole owner of the brewery.

Anton married Emma Kleiner, daughter of a Cincinnati brewer and sister of Princess Josephine del Drago (formerly Josephine Kleiner Schmid, widow of August Schmid), owner of the Lion Brewery of Manhattan.

Anton Schwartz died of a self-inflicted gunshot wound at 7 a.m. that morning in the family’s third floor apartment located No. 2 West 86th Street in Manhattan (the Central Park View Apartments) over the death of his only son, Adolf, aged 24, who died of spinal meningitis six weeks earlier while he and his wife and daughter were on holiday in Germany. All three learned of his sudden illness and immediately set sail back to New York City, only to arrive less than 24 hours after his death. Adolph was the only son and was being groomed to take over the family brewing business. The death of Adolph threw Schwartz into a melancholia that manifested in his failure to attend to the brewery’s business and, near the end, reclusiveness.

The family is not without similar tragedy as ten years earlier, in 1900, Anton’s mother-in-law, Mary (Mrs. Meinrad) Kleiner, committed suicide by inhaling gas from her bedroom heater by removing the tubing and placing it in her mouth.

Schwartz’s paternal grandfather was Gen. Anton Carl Schwartz, lieutenant in the German Army, who was born in Carlsruhe, Baden. He came to America in 1848 and lived in Springfield, Illinois and was a close friend of Abraham Lincoln. He traveled with Fremont on his expeditions through California, Nicaragua and Central America, suveying the first Nicaraguan Canal. He served as colonel in the Civil War, organizaing Gumbart’s Battery, Second Illinois Light Artillery. Hw was wounded in Shiloh and died a few years later of complications therefrom.

Surviving Anton Schwartz was his wife, Emma Kleiner Schwartz, and his daughter, Emma Josephine Schwartz Ruppert (Mrs. George Ehret Ruppert).

bernheimer-schwartz-framed

Curiously, the building where they built their brewery had originally been built by Yuengling Brewery in 1876. According to Wikipedia, “The Yuengling Brewery opened in this New York City location in 1876, when there was plenty of land to use in this part of Manhattan. The brewery included a stable with room for one hundred horses, a swimming pool, and large lofts for entertaining. David Yuengling’s Brewery enjoyed initial success, and an 1885 article in the New York Times gave the plant a rave review. It was not long, however, before Yuengling’s management decided to consolidate the company in Pennsylvania and sold the Manhattanville site to the Bernheimer & Schwartz Pilsener Brewing Company in 1903.” It fell into disuse during Prohibition, and by the 1940s the buildings used to store furs, and it became known as the Mink Building, the name it still goes by today.

Yuengling-Brewing-Complex

Here’s his obituary from the New York Times:

NYT-schwartz-shoots-himself
bernheimer-schwartz-logo

Filed Under: Birthdays, Just For Fun Tagged With: New York

Beer Birthday: Christian Kazakoff

April 23, 2026 By Jay Brooks 2 Comments

Today is Christian Kazakoff’s 55th birthday. Until a few years ago, and for a long while, Christian was the head brewer at Iron Springs Pub & Brewery in Fairfax, California, and before that brewed at Triple Rock. He’s more recently helped open the Canyon Club Brewery in Moraga. I first got to know Christian when we shared a room for a week in London several years ago to attend the Old Ale Festival at the White Horse on Parson’s Green. Besides being a terrific person, he is also a stellar brewer. Join me in wishing Christian a very happy birthday.

During the photo shoot at Canyon Club for a newspaper article a couple of years ago.
Christian at Fuller’s in London, along with Shaun O’Sullivan from 21st Amendment Brewery and our tour guide Derek Prentice, during a trip to London a few years back.
Mild-mannered Christian Kazakoff becoming Super Brewer
Flying the flag in 2010 at the Celebrator Party at the end of the 2nd SF Beer Week.
P1030373
In March, at the Fairfax Beerfest several years ago.

Filed Under: Birthdays Tagged With: California, Northern California

Beer In Ads #5228: We Are Coming On The Run …

April 22, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Wednesday’s ad is for Terre Haute Bock Beer, which was published on April 22, 1899. This ad was for the Terre Haute Brewing Co., of Terre Haute, Indiana and was founded in 1855. This ad ran in The Vincennes Sun Commercial, of Vincennes, Indiana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Indiana

Beer In Ads #5228: All Together For Newark

April 21, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Tuesday’s ad is for Consumers Bock Beer, which was published on April 21, 1916. This ad was for the Consumers Brewing Co., of Newark, Ohio and was founded in 1897. This ad ran in The Newark Advocate, of Newark, Ohio.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Beer Birthday: Steve Parkes

April 21, 2026 By Jay Brooks 6 Comments

american-brewers-guild-wh
Today is the 66th birthday of Steve Parkes. Steve owns and runs the American Brewers Guild, which trains brewers. I’ve known Steve for a number of years now and he’s one of my favorite Brits in the industry. I had the pleasure of writing a profile of him for Beer Advocate magazine a few years ago, from which I learned the following. Steve studied brewing sciences at Heriot-Wyatt University in Edinburgh and worked at several small UK breweries before moving to Maryland to open British Brewing (later known as Oxford Brewing). He then moved to California and created Red Nectar for Humboldt Brewing, which is also where he caught the teaching bug. Eventually buying the ABG school in 1999, several years ago making the leap to running the school full-time. In 2009, Steve was awarded the Russell Schehrer Award for Innovation in Brewing by the Brewers Association at CBC in Boston. Steve said at the time. “It’s gratifying when someone notices what you’re been doing every day. It just feels tremendous, like standing on the shoulder of giants. The willingness to share is the best part of this industry. I love being part of a working community that thinks like that. It makes you a better person.” Join me in wishing Steve a very happy birthday.

Steve with Mitch Steele, Shaun O’Sullivan & me at the Grand Re-Opening of Iron Hill Brewery.
Pete Brown and Steve Parkes
Pete Brown and Steve at the GBBF in 2009.
parkes-cantillon
Steve at Cantillon in Brussels.
parkes-rodenbach
Enjoying a Rodenbach.
parkes-chicken
Words fail me. Happy birthday Steve. [Note: Last three Photos Purloined from Facebook.]

Filed Under: Birthdays Tagged With: Education, UK, Vermont

Beer In Ads #5227: It’s Here! Bock Beer By Bosch

April 20, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s ad is for Bosch Brewing Bock Beer, which was published on April 20, 1935. This ad was for the Bosch Brewing Co., of Houghton, Michigan and was founded in 1857 by William Ault. This ad ran in The Escanaba Daily Press, of Escanaba, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

Beer Birthday: Drew Beechum

April 20, 2026 By Jay Brooks 3 Comments

maltose-falcons
Today is the 51st birthday of Drew Beechum, who’s a past president of the Maltose Falcons homebrewing club and its current webmeister. He’s also the author of The Everything Homebrewing Book: All you need to brew the best beer at home! and wrote a regular column for Beer Advocate magazine. Join me in wishing Drew a very happy birthday.

drew-beechum-1
Drew’s Facebook Profile picture.
drew-beechum-2
Drew at 21st Amendment.
drew-beechum-3
Drew in a Jayne hat — from Firefly — with his wife, Aymee. (NOTE: All photos purloined from Facebook.)

Filed Under: Birthdays Tagged With: California, Homebrewing, Southern California

Beer Birthday: Des De Moor

April 20, 2026 By Jay Brooks Leave a Comment

Today would have been the 65th birthday of Des de Moor, who was a London-based freelance beer writer who passed away in March of this year. I honestly can’t recall exactly when we met, but we’d been judging together at beer competitions and attending other beer events around the world for a number of years, and Des was great fun to share a pint with. He was also the author of the CAMRA Guide to London’s Best Beer Pubs & Bars. Join me in drinking a toast to Des de Moor tonight with your favorite English ale.

With a pint of Harvey’s Sussex Bitter.
Des from Flagship February in 2019.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, UK

Beer Birthday: Brenden Dobel

April 20, 2026 By Jay Brooks Leave a Comment


Today is the 56th birthday of Brenden Dobel, who until recently was the head brewer at Thirsty Bear in San Francisco, but then briefly at 21st Amendment, before moving over to Almanac on Alameda. Brenden grew up in the Bay Area, but learned brewing in Bavaria, at Doemans. He also brewed at Reccow and Broken Drum, before coming to Thirsty Bear over ten years ago. Brenden’s a terrific guy to share a pint with and discuss arcane subjects like history or English literature. If he hadn’t found brewing, he most likely would have ended up a teacher, or perhaps a sailor. Please join me in wishing Brenden a very happy birthday.

Me and Brenden at the East Bay opening gala for the 2023 SF Beer Week.

Shaun O'Sullivan, from 21st Amendment, and Brendan Dobel, Thirsty Bear
With Shaun O’Sullivan at the SF Brewers Guild festival in 2010.
thirsty-bears
Brenden at some old unknown event.
Lars Larson (Trumer) & Brendan Dobbel (Thirsty Bear)
With Trumer brewmaster Lars Larson at the Celebrator’s 22nd anniversary party in 2010.
Clockwise from Left: Rich Higgins, John Tucci, Brenden Dobbel & Aron Deorsey with the 4 bottles of dessert
Clockwise from Left: Rich Higgins, John Tucci, Brenden & Aron Deorsey with our 4 bottles of dessert at a Sierra Nevada beer dinner after beer camp a few years ago where we made a beer for SF Beer Week.

Filed Under: Birthdays Tagged With: California, San Francisco

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