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Historic Beer Birthday: Jacob Betz

November 10, 2026 By Jay Brooks Leave a Comment

betz
Today is the birthday of Jacob Betz (November 10, 1843-November 16, 1912). Betz was born in Bavaria, but moved to America when he five years old. When he was 32, he bought a brewery in Walla Walla, Washington, renaming it the Star Brewery (though some sources say 1874, when he would have been 31). It was also known as the Jacob Betz Brewing Co. From 1904, when a “syndicate of local saloonkeepers and capitalists” bought the brewery, with Betz retaining an interest in it, it was then called the Jacob Betz Brewing and Malting Co. In 1910, it merged with another Walla Walla brewery, the Stahl Brewing Co., and was then known as the Walla Walla Brewing Co. until closing for good in 1910.

Betz-Jacob-1913

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Here’s a profile of Betz published in “Washington, West of the Cascades” from 1917:

Jacob Betz, ever a good citizen, active in support and furtherance of Tacoma’s best interests, was born on the l0th of November, 1843, in the Rhine province of Bavaria, Germany, and his life record spanned the intervening years to the 10th of November, 1912. He was educated in the schools of Germany and America, having been brought to this country in 1848 when a little lad of but five summers. He arrived in California before the Civil war and there engaged in mining until 1870, when he removed to Walla Walla, Washington, where he erected a brewery which he operated for a long period. During his residence in eastern Washington his interests became extensive but at length he disposed of all of his holdings in that part of the state and in 1904 established his home in Tacoma. Here he purchased the Sprague block on Pacific avenue and at once began to remodel the building, which he improved in every way. He converted it into two hotels and also changed the store buildings and he installed therein the largest heating plant in the city. He also purchased the Hosmer residence at 610 Broadway and remodeled it into a most beautiful and attractive home. Since his death his family have carried out his plans and have erected an addition to the Sprague block on Fifteenth street. This property affords an excellent income to his heirs.

Mr. Betz was married in Walla Walla to Miss Augusta Wilson, who removed from California to Washington in 1866. To them were born five children, namely: Katherine; Jacob, Jr., who is deceased; Eleanor; Harry; and Augustus.

Mr. Betz was appreciative of the social amenities of life and found pleasant companionship in the Union and Country Clubs, of both of which he was a member. He also belonged to the Independent Order of Odd Fellows, in which he filled all of the chairs. In politics he was a republican, ever active in support of the party, working earnestly for its interests. Five times he was honored with election to the mayoralty of Walla Walla and five times to the city council and it was during his administration that the waterworks fight in Walla Walla was on. He won the case for the city in the United States supreme court and thus gave to the city one of its most important public utilities. In business and in public affairs his judgment was keen and penetrating and his opinions sound and logical. What he accomplished represented the fit utilization of his innate powers and talents.

star-brewery

Gary Flynn, in his Brewery Gems website, points out that the profile above concerns itself primarily with his time in Tacoma, rather then Walla Walla, and adds the following:

[A]t the age of sixteen, Jacob returned to Germany to learn the brewing trade. Seven years later, Jacob departed Hamburg on the “Germanic” arriving back in the U.S. on August 6, 1866. It is unclear what he did next. The above account suggests that he tried his hand at mining, but another, more plausible account has him working in a couple of eastern breweries in the late 1860’s.

Flynn add additional biographical information, which you can read at his Biography of Jacob Betz.

Fire Dept parade, Alder St; Denny, Drumheller, Betz Brewery

Betz-Brewery-1909
And this was the brewery in 1909.

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Washington

Beer In Ads #5388: Bock Beer Vats In The Brewers Hall

November 9, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for the Philadelphia Centennial Exposition, which was published in 1876. The lithograph was published in Frank Leslie’s Illustrated Newspaper in November 1876. This wood-cut engraving is an unattributed staff illustration published, although at the bottom left, the sketch is signed “Schimff.” The text at the bottom reads: “Philadelphia, PA.” — The Centennial Exposition — The Brewers’ Hall on the Exposition Grounds, — From Sketches from Our Owen Special Artists.” Fig. 4, in the bottom right corner, is labelled “Bock Beer.”

And here is Figure No. 4 a little closer:

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Peter Barbey

November 9, 2026 By Jay Brooks 1 Comment

sunshine-lt
Today is the birthday of Peter Barbey (November 9, 1825-February 15, 1897). He was born in Bavaria, though the actual town seems to be in some dispute, and learned brewing at his uncle’s brewery there from the age of fourteen. As an adult, he worked at breweries throughout Europe, then entered military service for a four-year tour of duty. After that, at age 25 he came to the United States and found work in Philadelphia. But he found a better job in nearby Reading working at the brewery of Frederick Lauer.

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He apparently liked Reading (my hometown) because he founded his own brewery there in 1857, with Abraham Peltzer, which they called the Peter Barbey & Abraham Peltzer Brewery. Barbey must have bought him out, because in 1861 it was renamed the Peter Barbey Brewery. His son John joined him at the brewery in 1880, and they called it Peter Barbey & Son after that, until it closed in 1920 because of Prohibition. But it did return in 1933 as Barbey’s Inc. In 1951, they completely rebranded it as the Sunshine Brewing Co. before closing for good in 1970.

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Peter and possibly his son tapping a keg of his beer.

This is from “Biographies from Historical and Biographical Annals,” by Morton Montgomery, published in 1909:

Peter Barbey, the founder of Barbey’s Brewery at Reading, Pa., was born Nov. 9, 1825, in Dierbach, Canton of Bergzabern, Rhinepfalz, Bavaria, son of Christopher Barbey. He attended the schools of his native place until he was fourteen years of age, when he entered the brewing establishment of his uncle, Peter Barbey, for the purpose of learning the business. After remaining there three years, he found employment in France and Switzerland in different brewing establishments during the next four years, in observance of a German custom to increase his knowledge of the business in this way by practical experience. He then returned home, and being twenty-one years of age, entered the army in a cavalry regiment where be served as a soldier for four years. At the expiration of his term of service, be emigrated to America, proceeding immediately to Philadelphia, and for several years he was engaged there in different breweries; he then located at Reading, and entered the employ of Frederick Lauer, also a German, who had by this time established himself in the brewing business at Third and Chestnut streets. In 1860 Mr. Barbey embarked in business for himself as a brewer, and carried his affairs on with increasing success until his decease in 1897.

Mr. Barbey was a Democrat in politics, but never inclined to fill any public offices. He assisted in organizing the Keystone National Bank in 1883 and served as a director until his decease in 1897. He was prominently identified with Teutonia Lodge, No. 368, F. & A. M., in which he was a past master, and with Germania Lodge, I. O. O. F.

Mr. Barbey married Rosina Kuntz, daughter of Philip Kuntz, of Rhenish Bavaria, and they had two children: Katrina, who died in infancy; and John, who, after arriving of age, engaged with his father in the brewing business under the name of P. Barbey & Son. Notwithstanding the decease of his father in 1897, the firm name has been continued until the present time.

sunshine-brewery
The brewery building in the 1950s.

And here’s an obituary, from the “Allentown Morning Call,” from February 16, 1897:

Peter Barbey, the well-known Reading brewer, died yesterday morning at his home, aged 71 years. Mr. Barbey was a native of Dierbach, Canton of Borgzaben, Rhinepfaltz, Bavaria. He attended the schools of his native country until the age of 14, when he entered the brewery establishment of his uncle, Peter Barbey, for the purpose of learning the business. When about 23 years of age, he came to America. He entered the employ of Frederick Lauer, in Reading. Later he conducted several saloons and then started in the brewery business. Deceased was married to Rosina, daughter of Philip Kuntz, of Rhenish Bavaria. They had two children, Katrina, a daughter, deceased; and John Barbey. In politics he was a Democrat, but never was an aspirant for any office. He was a director of the Keystone National Bank, a member of Teutonia Lodge, No. 568, F. and A. M., and of Germania Lodge, I.O.O.F.

get-on-sunny-side

This is from an article in the January 1942 issue of the Historical Review of Berks County:

Reading naturally felt the effects of this movement as can be witnessed in the Peter Barbey Brewery establishment. Peter Barbey, the originator of this brewery, was born November 9, 1825, in Dierback, Canton of Bergzabern, Rhinepfalz, Bavaria, the son of Christopher and Katrina Barbey. Until the age of 14 Peter attended the schools there, after which he entered the brewing establishment of his uncle, where he remained three years learning the business of a brewer. At the age of thirty-two (in the year 1857), Barbey emigrated to the United States, and proceeding at once to Philadelphia engaged for two and one-half years in the pursuit of his trade. In 1859 he settled at Reading, where he entered the employ of Frederick Lauer for one year, and soon after opened a saloon. Peter Barbey began his prosperous career as a brewer here in 1869, when he established a brewing plant at River and Hockly Streets. Montgomery wrote of the Barbey Brewery: “the buildings are a three-story brewery, a six-story brick malthouse, two refrigerators and two ice houses-they cover a tract of three acres. In the malt house are five germinating floors, one storage floor, and two large drying kilns. Two engines, producing 60 horse-power, and two large duplex boilers, of 75 horse-power, are used. Thirty hands are employed.” Barbey’s son, John, became a partner in 1880, the firm henceforth trading as P. Barbey and Son. During the year 1885 twenty thousand barrels of beer and porter were manufactured and sold, although the full capacity was thirty-five thousand barrels, and the full malting capacity seventy-five thousand bushels of barley malt.

Thus by 1880 the foundation had been laid for one of Reading’s important industries. Developed as a normal, if not necessary, adjunct to the life of the German population, it brought to this community the industry and craft of the old country. As Reading grew, so did her brewing industry, and its importance was more than local. Frederick Lauer was one of the organizers, and president, of the United States Brewers’ Association, and he was also a leading citizen of Reading. As a public servant and philanthropist he was honored by his fellow citizens, and his statue now stands in our city park. There it symbolizes the social as well as the economic significance of the early industry.

barbey-peter
And this is from “100 Years of Brewing:”

peter-barbey-100yrs-1
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peter-barbey-100yrs-4
Sunshine-Brewing-Co-SUNSHINE-PREMIUM-BEER-label (1)

Sunshine-Cream-Ale-Beer-Label

Filed Under: Birthdays, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: Jack Curtin

November 9, 2026 By Jay Brooks 3 Comments

jack-curtin-toon
Today is fellow Pennsylvania beer writer Jack Curtin’s birthday (November 9, 1932-October 1, 2013), who passed away in 2013 at the ripe old age of 81. You could read his writings and rantings on a variety of subjects at his Liquid Diet Online, Curtin’s Corner, I Have Heard the Mermaids Singing, and The Great Disconnect. If you think I don’t know when to stop, check out Jack’s voluminous output. Plus Jack was one of my favorite people to kvetch about politics with, over a pint, of course, and, also like me, worked in comics for a time, too. Join me in drinking a toast to Jack tonight.

Jack and me at Nodding Head during Philly Beer Week many years ago.
gabf06-sat-04
Jack, at right, with fellow Pennsylvanians Don Russell (a.k.a. Joe Sixpack) and Lew Bryson. I’m originally from Pennsylvania, too. What is it about the Commonwealth and beer writers?
Tomme Arthur & Jack Curtin
Tomme Arthur and Jack.
Jack Curtin, Sam Calagione, Ed Friedland and Curt's assistant brewer
Jack with Sam Calagione, Ed Friedland and Nodding Head’s then-assistant brewer.

Filed Under: Birthdays Tagged With: Pennsylvania, Philadelphia

Beer In Ads #5387: Bock Beer Clown

November 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for a generic Bock beer, featuring a clown, which was published in the 1930s. The lithograph was created by The Wolf Co. of Philadelphia. It was a sample poster that a brewery could license and have their own name printed on it to be used to advertise their bock beer.

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Joseph Huber

November 8, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Joseph Ben Huber (November 8, 1893-February 8, 1977). Huber was born in Pirking, Bavaria, Germany, and moved to the United States when he was 31, in 1924, initially settling in South Dakota. A few years later he’d relocated to Monroe, Wisconsin and married Rose Braml when he was 37. The couple had attended the same school back in Weiding, Bavaria. According to the Minhas Craft Brewery website (who bought the Huber Brewery in 2003), Huber “worked for the Blatz Brewing Company in Milwaukee before coming to Monroe in 1927. Prior to his employment with Blatz, he was an apprentice with the Froedtert Malting Company in Milwaukee, which provided his training for becoming a brew master.” In 1947, he bought what was then the Blumer Brewing Co., renaming it the Joseph Huber Brewing Co., although it was originally called Bissinger when it was founded in Monroe in 1845.

Here’s is Huber’s obituary, from the Capital Time in February of 1977:

And here’s another obituary, this one from the Wisconsin State Journal:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Wisconsin

Historic Beer Birthday: Edward George Bremer

November 8, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Edward George Bremer (November 8, 1897-May 4, 1965). He was born in Saint Paul, Minnesota and was the son of Adolf Bremer and the nephew of Otto Bremer, who together owned the Jacob Schmidt Brewing Co. after Adolf married the daughter of Jacob Schmidt. Because of his wealthy father, Edward was kidnapped in 1934 and held for ransom in a case that attracted national attention.

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Below is his obituary from the Fairbanks Daily News-Miner in 1965.

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Edward with his father, Adolf Bremer.

Filed Under: Birthdays, Just For Fun Tagged With: Minnesota

Beer In Ads #5386: Bockbier Aus Der Actienbrauerei Basel

November 7, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Bockbier Aus Der Actienbrauerei Basel (Bock Beer from the Actienbrauerei Basel), which was published in 1915. The poster was created for the Actienbrauerei Basel, of Basel, Switzerland. The brewery was founded in 1883. The poster was created by Swiss artist Rudolf Urech.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Switzerland

Beer Birthday: Jason Petros

November 7, 2026 By Jay Brooks Leave a Comment

bn-grenade
Today is the 48th birthday of Jason Petros, who is part of The Brewing Network, and co-host on the Session, host of Dr. Homebrew, plus he inexplicably has a podcast about Disneyland called EarzUp Podcast. He really likes the happiest place on earth. He even has a side business, covears, selling colorful covers for your mouse ears. Oh, and he’s the social media director for the Brewing Network, not to mention an avid homebrewer, of course. Join me in wishing Jason a very happy birthday.

P1080942
Jason (far left), at the 3rd anniversary party for the Brewing Network in 2008 at Downtown Joe’s in Napa.
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See, I told you he liked Disneyland … and churros.
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Men in Plaid: Justin Crossley, Shaun O’Sullivan and Jason at an SF Beer Week opening a few years ago.
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Jason and his wife Taren at Drake’s Dealership a couple of years ago.

Filed Under: Birthdays, Just For Fun Tagged With: Homebrewing, Media, Social Media

Beer Birthday: Steve Altimari

November 7, 2026 By Jay Brooks 2 Comments

high-water
Today is the 66th birthday of Steve Altimari, until recently the founder and brewmaster of High Water Brewing. His most recent LinkedIn decription is “Semi Retired President and Brewmaster at High Water Brewing.” I first met Steve when he was still brewing for Valley Brewing in Stockton, before that went spectacularly south, and we’ve been good friends ever since. When Steve was working on the new brewing company, I even suggested the name and he graciously gave me a few shares in the company as a thank you. Of course, he’s also smart enough to never ask my business advice so I’m hardly involved and can remain in impartial. Though to be fair, the fact that he makes uniformly great beers helps. Join me in wishing Steve a very happy birthday.

Stephen-steven-me
Stephen Beaumont, Steve and me at Barclay’s during SF Beer Week 2010.
Peace Or 2 Medals: Steve Altimari, from Valley Brewing
A very happy Steve at the Falling Rock Taphouse in Denver, after winning two medals at the 2009 Great American Beer Festival.
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The Three Steves: Steve Altimari, Steve Donohue and Steve Shapiro, from Beer by Bart, at the Breastfest. (Photo by Arie Litman.)
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Craig Cauwels, from Schooner’s, with Steve at the Celebrator’s 18th anniversary party in 2007.
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Peter Hoey, looking about twelve, with Steve, at the first Raley Field Beer Festival in 2007.

Filed Under: Birthdays Tagged With: California, Northern California

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  • Beer In Ads #5387: Bock Beer Clown November 8, 2026

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