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Jay R. Brooks on Beer

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Beer In Ads #5152: A Message From Over The Sea About Genuine Bock Beer

March 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Rheingold Bock Beer, which was published on March 8, 1954. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York

Beer In Ads #5151: March Is Bock Beer Time

March 8, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Duquesne Bock Beer, which was published on March 8, 1939. This ad was for the Duquesne Brewing Co. of Pittsburgh, Pennsylvania, which was originally founded in 1899. This ad ran in The Pittsburgh Press, of Pittsburgh, Pennsylvania. 

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5150: The Best Of Bocks Comes To Town!

March 7, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for Rheingold Bock Beer, which was published on March 7, 1949. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York, Rheingold

Historic Beer Birthday: John J. Saltzmann

March 7, 2026 By Jay Brooks Leave a Comment

Today is the birthday of John Jacob Saltzmann (March 7, 1828-May 21, 1892). He was born in Alsace, France, moved to the U.S. around 1852, bounced around New York, Buffalo, before opening the John J. Saltzmann Brewery in 1867, which was also known as the Palace Hill Brewery (which is the neighborhood where it was located) in Oil City, Pennsylvania. He brought in two of his sons, junior and Albert to help with the brewery and the year before senior’s death they, in 1890, they carried on running the brewery, renaming it Saltzmann Bros. Brewery, which it remained until prohibition. After repeal, it reopened briefly as Oil City Brewing Co., but closed for good in 1936.

John J. Saltzmann Sr. (on left) with two of his sons, John Jr. and Albert (though which is which, I can’t be sure).

Here’s Saltzmann’s obituary:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: France, History, Pennsylvania

Beer In Ads #5149: Winter Brewed For Summer Flavor!

March 7, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for National Bohemian Genuine Bock Beer, which was published on March 7, 1956. This ad was for the National Brewing Co., of Baltimore, Maryland, which was originally founded in 1885, and they also operated breweries in Detroit, Michigan and Orland, Florida. This ad ran in The Detroit Free Press, of Detroit, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Maryland, Michigan

Historic Beer Birthday: Conrad Pfeiffer

March 7, 2026 By Jay Brooks Leave a Comment

c-pfeiffer
Today is the birthday of Conrad Pfeiffer (March 7, 1854-April 24, 1911). He was born in Germany, possibly Wurzburger, but moved to Detroit, Michigan in 1871, founding the Conrad Pfeiffer Brewery in 1889. In 1902, it became known as the Pfeiffer Brewing Co. which remained its name even after prohibition. With falling sales, in 1962 they changed the name to a more generic Associated Brewing Co., but that only lasted four years with the brewery closing for good in 1966.

Conrad-Pfeiffer
This biography of Pfeiffer is from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.

Conrad-Pfeiffer-bio-1
Pfeiffer-Bock-Beer--Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-bio-2
Pfeiffer-Famous-Beer-Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-bio-3
Pfeiffer-wurzburger
Conrad-Pfeiffer-bio-4
Pfeiffers-Winter-Beer-Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-bio-5
C-Pfeiffer-Brewery

And this is the history of the brewery, excerpted from “Detroit Beer: A History of Brewing in the Motor City,” by Stephen C. Johnson:

Conrad-Pfeiffer-Brewing-history-1
Factory-Scene-Post-Cards-C-Pfeiffer-Brewing-edit
Conrad-Pfeiffer-Brewing-history-2
Pfeiffer-tray
Conrad-Pfeiffer-Brewing-history-3
Pfeiffer-truck

Conrad-Pfeiffer-cartoon
And this history of the brewery is also from the “History and Biography of the City of Detroit and Wayne County, Michigan,” published in 1909.

Conrad-Pfeiffer-history-1
Pfeiffers-Beer-Labels-Pfeiffer-Brewing-Company
Conrad-Pfeiffer-history-2
Famous-Beer-Labels-C-Pfeiffer-Brewing-Co

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Michigan

Beer In Ads #5148: Ach Himmel Mr. Goat

March 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Manz Bock Beer, which was published on March 6, 1937. This ad was for the Philadelphia Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864 by Gottlieb Manz. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Historic Beer Birthday: Conrad Windisch

March 6, 2026 By Jay Brooks 5 Comments

lion-brewery-ohio
Today is the birthday of Conrad Windisch (March 6, 1825-July 2, 1887) who was a co-founder, along with Gottlieb Muhlhauser of the Windisch-Muhlhauser Brewing Co. of Cincinnati, Ohio, which was known as the “Lion Brewery.” He was originally a partner in the more famous Christian Moerlein Brewery, but in 1866 was bought out by Moerlein. During the same period, he also owned and ran the C. Windisch & Co. Brewery, located in the Covington, Kentucky, but it closed after just one year, in 1862. After leaving the Christian Moerlein Brewery, he partnered with Muhlhauser on the Lion Brewery, which remained open until prohibition.

Here’s a short biography from Find-a-Grave:

Brewer. A native of Germany, he was born in the village of Eggloffstein in Bavaria. At the age of 13, after an education in the common schools, he began to work full time for his father, Ulrich Windisch, at the family’s brewery and farm. During the German Revolution of 1848, he left his homeland and emigrated to America. Windisch first settled in Pittsburgh, Pennsylvania and worked for a brewer for a brief period of time before moving west to work at breweries in Belleville, Illinois, and St. Louis, Missouri. He eventually came to Cincinnati in 1850 and found similar work. Windisch worked for Koehler at the Buckeye Street Brewery for three years until he became a partner with Christian Moerlein in 1853. He also started his own brewery in 1862 and sold his interest to Moerlein in 1866 to devote his time to his own interests. With his brother-in-law, Gottlieb Muhlhauser, as well as Muhlhauser’s brother, Henry, the Muhlhauser-Windisch & Company was established. It was more commonly known as the Lion Brewery because of two stone carved lions atop each of the two gables at the entrance. The business soon became one of Cincinnati’s foremost brewers. They were among the first to introduce ice machines and was the city’s second largest during the 1880’s. In 1854, Windisch married Sophia Wilhelmina Kobmann, who was also from his native village and lived on an estate in present day Fairfield in Butler County, Ohio. He died at his residence in 1887 when he was 62 years old. The brewery continued with his son, William A. Windisch and later with another son, Charles Windisch and remained in operation until 1920 when Prohibition caused the doors to close.

conrad-windisch-brewery-letterhead

Their brewery became known as the “Lion Brewery” because of the two lions that rested atop the brewery’s gables and many of their beer names used a lion in the name and on the labels.

Lion-Brewery1

The History of Cincinnati and Hamilton County, Ohio has a short history of the Windisch-Muhlhauser Brewing Company:

Lion-brewery-history

Paired Creation also has a history of the brewery.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Kentucky, Ohio

Historic Beer Birthday: Samuel Wainwright

March 6, 2026 By Jay Brooks Leave a Comment

Today is the birthday of Samuel Wainwright (March 6, 1822-October 19, 1874). He was born in Pennsylvania, but headed west as a young man, founding one of the first breweries in St. Louis with his brother Ellis in either 1846 or 48 (accounts differ). They went through a series of names, with the final one being Wainwright Brewery Co. when they closed for good in 1919.

Here’s a short obituary from Find-a-Grave:

Businessman, Brewmaster. Born in Pennsylvania, Samuel’s father was a well-known and wealthy brewer of ale and beer in England. Samuel served his apprenticeship to the brewer’s trade under his father’s directions, thoroughly mastering every detail of the art of manufacturing ale and beer in accordance with English methods. In 1846, Samuel purchased a small brewery in St. Louis which had previously been known as the Fulton Brewery. Along with his brother Ellis, he conducted the brewing business established under the firm name of Ellis & Samuel Wainwright until 1849 when Ellis died. For two years afterwards, the business was conducted under the old firm name, but after that Samuel purchased the interest of his brother’s estate and continued the business along until the formation of a new partnership with Charles A. Fritz. In 1857, he purchased George Busch’s interest in a malt-house and lager beer brewery and took the name of Fritz & Wainwright and engaged exclusively in the manufacture of lager beer. The business continued until 1870, when Fritz sold his interest and the business became known as Samuel Wainwright & Co.

And here’s another biography:

Samuel Wainwright was born in Pennsylvania, the son of Prominent brewer Joseph Wainwright. From a young age he and his brother Ellis apprenticed in his father’s Pittsburgh Brewery where they learned the art of brewing of ale and beer in the English method.

In 1831, at age 22, Ellis ventured westward with the intention of establishing one of the first breweries in St. Louis, Missouri. Samuel joined him around 1840 and eventually the two ran the Fulton Street Brewery until Ellis’s death in 1849.

At age 27, Samuel Wainwright became controlling partner the firm and he ran it heroically. The brewery thrived despite being in the same town already crowded with big brewing firms and dozens of smaller ones.

Wainwright’s vision was aggressive and expansive. In 1857 Samuel abandoned the Fulton Brewery and purchased the more modern brewery built in 1854 by George Busch (older brother of Adolphus). The new brewery also indicated a change in direction for Wainwright. He started focusing more on Lager Beer, which was considered the new thing in the 1850s. The change paid off. By 1857 the Wainwright brewery led the city in sales and continued to grow from there. Samuel Wainwright died at the top of his game on October 19th, 1874. He was just 52 years of age.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Missouri, Pennsylvania, St. Louis

Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock

March 6, 2026 By Jay Brooks Leave a Comment

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Frankenmuth Bock Beer, which was published on March 6, 1956. This ad was for the International Breweries, Inc., of both Detroit and Frankenmuth, Michigan. Frankenmuth Brewing Co. was originally founded in 1899 as the Gold Medal Brewery, and was known as Frankenmuth from 1933 until 1955, when it and two other breweries merged to become International Breweries, Inc. This ad ran in The Jackson Citizen Patriot, of Jackson, Michigan.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Michigan

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  • Beer In Ads #5152: A Message From Over The Sea About Genuine Bock Beer March 8, 2026
  • Beer In Ads #5151: March Is Bock Beer Time March 8, 2026
  • Beer In Ads #5150: The Best Of Bocks Comes To Town! March 7, 2026
  • Historic Beer Birthday: John J. Saltzmann March 7, 2026
  • Beer In Ads #5149: Winter Brewed For Summer Flavor! March 7, 2026

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