I saw today that MillerCoors has shut down the Brew Blog, which Miller launched roughly two years ago.
The Brew Blog was written by Jim Arndorfer, who had previously written for Ad Age. I just met him in person for the first time at the NBWA Convention earlier this week in San Francisco, but we’ve corresponded routinely. I wish him well in whatever he does next. Here’s what he has to say in the last post:
And it’s fair to say Brew met these objectives. The blog broke industry news and highlighted industry trends, while the magazine covered the big changes that transformed the U.S. beer business. One of the most dramatic changes was, of course, the creation of MillerCoors.
As the strongest No. 2 the beer industry has seen in decades, the new MillerCoors needs to communicate differently than the old Miller did. And so it’s creating a variety of new communications tools to establish a new voice and perspective with its employees, distributors and retailers, and to help it become America’s best beer company. You’ll soon hear more about these initiatives.
Good luck with your next endeavor, Jim.