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Beer Birthday: Jim Crooks

March 24, 2023 By Jay Brooks 1 Comment

firestone-walker-long-cask
Today is the 50th birthday — The Big 5-O — of Jim Crooks, who is currently the Master Blender at Firestone Walker Barrelworks in Buellton. But before that, Jim was the QC manager, and was one of the original brewers there when it was still SLO Brewing when Adam Firestone and David Walker bought the brewery. When I wrote an Innovator’s Series piece for Beer Connoisseur magazine on Matt Brynildson, naturally, Jim came up when re-telling the story of the transition:

But Matt and another SLO brewer, Jim Crooks, weren’t ready to give up quite so easily. What happened next is local legend. The bank didn’t lock the doors or turn off the power. Maybe it was an oversight, maybe not. So Brynildson and Crooks came in and kept making beer while the brewery was still in receivership, and continued filling orders. The idea, they thought, was to just hang on. They both loved the area and the brewery that they’d poured so much of themselves into. The pair hoped that if they kept it alive, that someone would come to the rescue, buy the brewery and give them both jobs. The gamble paid off and their harebrained idea actually worked. Both Matt and Jim Crooks continue to work there to this day, with Jim leading the Barrelworks production in Buellton.

I’ve run to Jim several times over the years, and since heading up Barrelworks in 2013, he’s been knocking it out of the park. Join me in wishing Jim a very happy birthday.

SAM_6332Jim, Chuck Silva and me at the Firestone Walker Invitational in 2016.

gabf08-52At the 2008 GABF, Eric and Lauren Salazar, both from New Belgium Brewing, sandwiched by Jim, and Chris Swersey, Competition Manager for GABF judging.

Matt-and-JimMatt and Jim at the Firestone Walker Invitational [photo by Sean Paxton].

crooks-2016-fwibf
A happy Jim, at the Firestone Walker Invitational a few years ago [photo purloined from Facebook].

Filed Under: Birthdays, Breweries Tagged With: California

Beer In Ads #4389: Miss Rheingold 1957 Finalists In The News

March 23, 2023 By Jay Brooks Leave a Comment

Thursday’s ad is for “Rheingold Beer,” from 1956. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In these newspaper items, from August through October, the six finalists for Miss Rheingold 1957 are shown in a variety of photographs and captions that ran in newspapers throughout the United States, at least in markets that sold Rheingold beer.

From August 23, 1956.
From September 4, 1956.
From September 6, 1956.
From September 11, 1956.
From October 12, 1956.
Another promotional photo of the six finalists with a seventh unknown person.

Filed Under: Art & Beer, Beers

Historic Beer Birthday: Michael Brand

March 23, 2023 By Jay Brooks Leave a Comment

michael-brand
Today is the birthday of Michael Brand (March 23, 1826-October 26, 1897). Born in Gau-Odernheim, Rhineland-Palatinate, Germany, he was trained as a brewer and came to America and became a partner with Valentine Busch in 1852 and Busch and Brand Brewery continued until Busch passed away in 1872, when in became the Michael Brand Brewery in Chicago, Illinois, though many sources say that it was 1878 when the name change took place. In 1889, in became the United States Brewing Co., which it remained until in closed in 1955.

michael-brand-chicago

Here’s a short biography from the “History of Chicago.”

michael-brand-history-of-chicago

busch-and-brand

Here’s another short history of his brewery for “One Hundred Years of Brewing.”

brand-breweries-100yrs

Gold-Crown-Pilsener-Beer-Labels-United-States-Brewing-Co

michael-brand-portrait

Filed Under: Birthdays, Just For Fun Tagged With: Chicago, Germany, History, Illinois

Historic Beer Birthday: Maximilian Schaefer

March 23, 2023 By Jay Brooks 1 Comment

schaefer
Today is the anniversary of the death of Maximilian Schaefer, whose exact birth date is not known (1819-March 23, 1904). He was born in Wetzlar, which is part of Hesse, in what today is Germany. He arrived in New York in 1839, a year after his brother Frederick came to America, and the two co-founded F&M Schaefer Brewing Co. in 1842. It was Max who brought with him a recipe for what would become their lager beer.

max-schaefer-medallion

This is his obituary from Find a Grave:

Beer Magnate. In 1839 he emigrated to the United States, carrying with him the recipe for lager, a popular brew in Germany that was then unknown in America. He joined his brother Frederick in the employ of a local brewer, and in 1842 the Schaefer brothers bought out the owner, establishing F & M Schaefer Brewing. Lager proved popular and the Schaefer company became one of the country’s largest beer producers, with Maximilian Schaefer remaining active in the company until failing health caused him to retire in the late 1890s. By the early 1900s, its customer base in the Northeastern United States made Schaefer the most popular beer in the country, a position it maintained until ceding it to Budweiser in the 1970s. The Schaefer brand continued to decline, and as of 1999 is owned by Pabst Brewing, a holding company that contracts for the brewing of formerly popular regional brands.

This is what the brewery looked like in 1842, when Maximilian and his brother opened the brewery.

schaefer-brewery-1842

Below is part of a chapter on the history of F&M Schaefer Brewing Co., from Will Anderson’s hard-to-find Breweries in Brooklyn.

Longest operating brewery in New York City, last operating brewery in New York City [as of 1976], and America’s oldest lager beer brewing company — these honors, plus many others, all belong to The F. & M. Schaefer Brewing Co.

“F. & M.”, as most breweriana buffs know, stands for Frederick and Maximilian, the brothers who founded Schaefer. Frederick Schaefer, a native of Wetzlar, Prussia, Germany, emigrated to the U.S. in 1838. When he arrived in New York City on October 23rd he was 21 years old and had exactly $1.00 to his name. There is some doubt as to whether or not he had been a practicing brewer in Germany, but there is no doubt that he was soon a practicing brewer in his adopted city. Within two weeks of his landing, Frederick took a job with Sebastian Sommers, who operated a small brewhouse on Broadway, between 18th and 19th Streets. Frederick obviously enjoyed both his job and life in America, and the next year his younger brother, Maximilian, decided to make the arduous trip across the Atlantic also. He arrived in June of 1839 and brought with him a formula for lager, a type of beer popular in Germany but unheard of in the United States. The brothers dreamed, and planned, and saved – and in the late summer of 1842 they were able to buy the small brewery from Sommers. The official, and historic, starting date was September, 1842.

schaefer-brewery-1849
The new brewery they built in 1849.

Sommers’ former facility was a start, but that’s all it was, as it was much too small. New York beer drinkers immediately took a liking to “the different beer” the brothers brewed, and in 1845 Frederick and Maximilian developed a new plant several blocks away, on 7th Avenue, between 16th and 17th Streets (7th Avenue and 17th Street is today, of course, well known as the home of Barney’s, the giant men’s clothing store). This, too, proved to be just a temporary move; the plant was almost immediately inadequate to meet demands and the brothers wisely decided to build yet another new plant, and to locate it in an area where they could expand as needed. Their search took them to what were then the “wilds” of uptown Manhattan. In 1849 the brewery, lock, stock and many barrels, was moved to Fourth Ave. (now Park Avenue) and 51st Street. Here, just north of Grand Central Station, the Schaefers brewed for the next 67 years, ever-expanding their plant. The only problem was that the brothers were not the only ones to locate “uptown.” The area in the 40’s, 50’s and 60’s grew rapidly all during the last half of the 19th century, and especially after the opening of the original Grand Central Terminal in 1871. Frederick and Maximilian had wisely purchased numerous lots between 50th and 52nd Streets, and by the time they passed away (Frederick in 1897 and Maximilian in 1904) the brewery was, literally, sitting atop a small fortune. Maximilian’s son, Rudolph J. Schaefer, fully realized this when he assumed the Presidency of the brewery in 1912. In that same year Rudolph purchased the 50% of the company owned by his uncle Frederick’s heirs. He thus had complete control of the brewery, and one of the first matters he turned to was the suitable location for a new, and presumably everlasting, plant. In 1914, in anticipation of its move, Schaefer sold part of the Park Ave. site to St. Bartholomew’s Church. This sale, for a reputed $1,500,000, forced Rudolph to intensify his search for a new location. Finally, in June of 1915, it was announced that the brewery had decided on a large tract in Brooklyn, directly on the East River and bounded by Kent Avenue and South 9th and 10th Streets. Here, starting in 1915, Rudolph constructed the very best in pre-Prohibition breweries. The move across the river to their ultra-new and modern plant was made in 1916, just four years before the Volstead Act crimped the sails (and sales!) of all United States breweries, new or old alike.

schaefer-brewery-1842-1892

rudolph-and-family

The Schaefers around 1895, with Maximilian Schaefer sitting down, his son Rudolph Schaefer standing behind him, Maximilian holding F.M. Emile Schaefer, his grandson and Rudolph’s son on his lap.

schaeferbrewing150

Schaefer-family
Three generations of Schaefers.

Filed Under: Birthdays, Just For Fun Tagged With: History, New York, Schaefer

Beer In Ads #4388: Miss Rheingold 1957 Finalists In A Circle

March 22, 2023 By Jay Brooks Leave a Comment

Wednesday’s ad is for “Rheingold Beer,” from 1956. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this promotional photo, from August, the six finalists for Miss Rheingold 1957 are shown lying on the ground in a circle, another example of a promotional photo sent to the media to use in potential stories about the contest.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Joseph A. Straub

March 22, 2023 By Jay Brooks Leave a Comment

straub

Today is the birthday of Joseph A. Straub (March 22, 1880-1948). He was the son of Peter Straub, who founded the Straub Brewery in St. Mary’s, Pennsylvania in 1872. After his father passed away, Joseph became brewmaster and general manager. The brewery is still owned and operated today by the Straub family.

joseph-straub
Joseph Straub.

Following Peter’s death on December 17, 1913, his sons assumed control of the brewery, renaming it the Peter Straub Sons Brewery. During this time, the brewery produced Straub Beer as well as other beer, such as the pilsner-style Straub Fine Beer and Straub Bock Beer. In 1920, the Straub Brothers Brewery purchased one half of the St. Marys Beverage Company, also called the St. Marys Brewery, where St. Marys Beer was produced. During Prohibition, which lasted from January 29, 1920, until December 5, 1933, the brewery produced nonalcoholic near-beer. On July 19, 1940 they purchased the remaining common stock and outstanding bonds of the St. Marys Beverage Company.

straub-family-1904
The Straub Family in 1904. Joseph is the second from the left in the back row.
straub-brewery-1895-closeup
The Benzinger Spring Brewery in 1895. Joseph is standing to the right of the large cask.
Straub-Beer-Labels-Straub-Brewery_1950

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Pennsylvania

Beer Birthday: Steve Wellington

March 22, 2023 By Jay Brooks Leave a Comment

Today is the 79th birthday of Steve Wellington. He “started working for Bass in 1965, a year after the Worthington’s brewery was demolished, and brewed both Bass and Worthington’s beers. He left Bass to run his own business, teaching people how to brew at home, then returned in 1994 to run the White Shield microbrewery as part of the Brewing Museum in Burton. He brewed some of the beers Burton had lost: Worthington’s E, Imperial Stout, Barley Wine, and the legendary Worthington’s White Shield.” In 2007, he was named “Brewer of the Year’ by the All-Party Parliamentary Beer Group in 2007 and Guild of British Beer Writers’ Brewer of the Year in 2004. I met him shortly after that, when I visited Marston’s in Burton-on-Trent, accompanying Matt Brynildson on a trip to do a collaboration beer. He was very generous with his time and showed us around his brewery. He then retired several times, as many as five (according to Roger Protz), the last time in 2018. When he retired previously, in 2011, Pete Brown referred to him as the “Jedi Master Brewer of Worthington White Shield,” and that sums him up nicely. I’ve run into Steve at least one another time, and he’s a great person. Join me in wishing Steve a very happy birthday.

Steve in the Worthington brewery when I met him.
Steve when he retired in 2011.
Wellington with a stash of ancient beer that was found in a vault under the streets of Burton upon Trent in 2007.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, UK

Beer In Ads #4387: Miss Rheingold 1957 Finalists Framed

March 21, 2023 By Jay Brooks Leave a Comment

Tuesday’s ad is for “Rheingold Beer,” from 1956. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this promotional photo, from August, the six finalists for Miss Rheingold 1957 are shown holding two frames, which was sent to media to use in potential stories about the contest. and asking “Which will you elect?” The original caption read:

Finalists In “Miss Rheingold Contest.” The lovely half dozen finalists in the 18th annual “Miss Rheingold” Contest make a beautiful picture, even without the frames, none of them will become “Miss Rheingold of 1957” in the election that begins on August 13 and runs through September 28. From left are Suzy Ruel, Riverside, California; Diane Baker, Hollywood, California; Kathleen Wallace, New York City; Tamie Conner, Meadville, Pennsylvania, now of Los Angeles, California; Margie McNally, Brooklyn, New York, and Beverly Christensen, Omaha, Nebraska, currently of Los Angeles.

And below is one instance of how the photograph was used in print.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Historic Beer Birthday: Sampson Salter

March 21, 2023 By Jay Brooks Leave a Comment

boston
Today is the birthday of Sampson Salter (March 21, 1692-April 6, 1778) who in the early 18th century operated one of the most popular breweries in Boston. Considering it was apparently so popular, there’s very little specific information about either Salter or his brewery. Most histories seem to only mention him in passing. For example, “Historic Taverns of Boston” by Gavin Nathan, says only this:

sampson-salter-tavern-book

Boston-1722
Boston in 1722.

Filed Under: Birthdays, Just For Fun Tagged With: History, Massachusetts, Pubs

Historic Beer Birthday: William Worthington

March 21, 2023 By Jay Brooks Leave a Comment

Today is the birthday of William H. Worthington (March 21, 1723-1800). Actually, it’s the date of his baptism, but that’s as close as we know, and, strangely, no one seems to have recorded the day he passed away and all we know is it was sometime in 1800. In 1761, he founded the Worthington Brewery in Burton-on-Trent, with the help of his wife Ann Tarratt, when “he purchased a brewery in the High Street for 320 pounds from Richard Cummings of Repton.”

The Worthington brand was purchased from Bass by the American brewing company Coors in 2002, which following a merger became Molson Coors in 2005. Worthington’s White Shield IPA has continued to be brewed since 1829. In 2010, Molson Coors opened the William Worthington microbrewery, which brews historical and seasonal beers.

The Worthington Brewery c. 1899.

Here’s the early history of the brewery, from Wikipedia:

William Worthington (1723–1800) was born at Orton on the Hill in Leicestershire, the fourth child of William Worthington (1687–1742), yeoman farmer, and his wife, Elizabeth. In 1744, he moved to Burton upon Trent in Staffordshire where he worked as a cooper at Joseph Smith’s brewery. In 1760, Worthington purchased the brewery from Smith’s successor, Richard Commings, for £320 (equivalent to £50,000 as of 2019).

By the 1780s, the brewery probably had an annual output of around 1,500 barrels, similar to the rival breweries of Benjamin Wilson and Michael Bass. Throughout the eighteenth century, Worthington sales were mostly of porter, directed towards the Baltic market, which was transported via narrowboat through the River Trent to the Port of Hull. Largely as a result of this trade, by the time of Worthington’s death in 1800, Worthington & Co. ranked among the largest of the provincial breweries.

And this account of the brewery is from the Oxford Companion to Beer, written by my friend Tim Hampson.

Worthington Brewery was established by William Worthington in the English town of Burton-on-Trent in 1744. It became one of a handful of companies to trade lucratively with the Baltic states along with the better-known Burton entrepreneurial brewers run by the Wilson, Sketchley, Bass, and Evans families. By the 1820s a worsening relationship with Napoleon Bonaparte soured much of this trade, and an alternative market had to be found.

Since at least the 1780s the East India Company had exported beers to the Indian sub-continent, following in the wake of the administrators and troops who left the United Kingdom to work in settlements there. Records show that some of the first shipments took place in 1697.

The trade was dominated by London brewer Abbot & Hodgsons, but the Burton brewers recognized a business opportunity when they saw one. When the London brewer faltered, the trade quickly became dominated by Burton brewers Bass and Allsop, and, to a lesser extent, Worthington. They first began to imitate the London brewers’ beer but discovered that a Burton IPA had the attribute of arriving in Calcutta pale, clear, and sparkling. See burton-on-trent and india pale ale. Sometime around the start of the 20th century the term “India pale ale” disappeared from White Shield’s label and became known by its heart shield and dagger label design, which was first registered as a trademark in 1863.

Worthington was never one of the big Burton brewers and was subsumed within the growing Bass empire in 1927. Somehow, nonetheless, the beer survived as a bottled beer. It was a curiosity as it still contained yeast in the bottle, long after the practice of bottle-conditioning had largely disappeared from British brewing. Drinkers’ conversations often focused on whether the beer should be poured clear or have the yeast tipped into the glass too. Many beer enthusiasts have commented upon the beer’s ability to age well, gaining character in the bottle over a year or two.

Blue plaque at the Unicorn Inn, Orton-on-the-Hill, August 2017. (Photo: Steve Peck)

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

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