Fictional Beer Brands

Below is a list of fictional beer brands used in books, comics, films, games and television. Some of these brands went on to live in the real world, but they first existed in an author or creator’s mind.

  • Alamo Beer (King of the Hill) [animated television]
  • Alderaanian Ale (Star Wars) [film]
  • Alexander’s Famous Beer (Bones, How I Met Your Mother) [television]
  • Allison’s Amber (Double Science) [radio]
  • A.M. Ale (SNL) [television]
  • Anaconda Malt Liquor (Black Dynamite) [film]
  • Asaki (Servant X Service) [animated anime cartoon]
  • Ashbury Export (Shameless) [UK television]
  • Aspen Beer (Alien) [film]
  • Bad Frog Beer [T-Shirt Design by Jim Wauldron] (Later made as an actual beer)
  • Bane of Ratwater (Preacher) [television]
  • Bear Whiz Beer (Firesign Theatre) [comedy album]
  • Beckmann Gold Medal Lager Beer (40-Year-Old Virgin) [film]
  • Beer (Repo Man) [film]
  • Beer (South Park) [animated television]
  • Bendeery English Ale a.k.a. Bendeery (Marvel’s Agents of S.H.I.E.L.D.) [television]
  • Benderbrau Cold-Fusion Steam Beer (Futurama) [animated television]
  • Big Top Beer (Mama’s Family) [television]
  • Binge Beer (NASULG PSA campaign) [animated television]
  • Black Death Malt Liquor (WKRP) [television]
  • Black Frost Beer (Buffy the Vampire Slayer) [television]
  • Black Hole Brew (Home Movies) [film]
  • Blitz (Simpsons, Duff competitor) [animated television]
  • Bloat Beer (The Critic) [animated television]
  • Blue Roost Beer (Preacher) [television]
  • Blunt Beer Big Red (Far Cry) [film]
  • Board Shorts Ale (Pretty Little Liars) [television]
  • Bölkstoff (Flensburg Brewery; Werner Comics, Germany) [comics]
  • Braderbrau (Shakes the Clown) [film]
  • Brockman (It’s Always Sunny in Philadelphia) [television]
  • Buchanan’s (Justified) [television]
  • Bud Dry Ice (Mad Magazine) [comics]
  • Butterbeer (Harry Potter) [film]
  • Butz Beer (The Groove Tube) [film]
  • Buzz Beer (Drew Carey Show) [television]
  • Canoga Beer (Roseanne) [television]
  • Cap-Beer-Cino (Drew Carey Show, Buzz competitor) [television]
  • Cero Equis Lager Beer (Futurama) [animated television]
  • Cerveza Clara (About a Boy, The Bridge, Community) [television] / (The Social Network) [film]
  • Cerveza Royale (Team Fortress 2; in short video “Expiration Date”)
  • Chango, a.k.a. Cerveza Chango (El Mariachi, From Dusk to Dawn, Once Upon a Time in Mexico, Sin City, Grindhouse, Desperado) [films]
  • Churchill’s (Eastenders; served at the Queen Vic pub) [television]
  • ColdCock Malt Liquor (SNL) [television]
  • Coops (Magnum P.I.) [television]
  • Crow Beer (Superman; on cover of Action Comics #689) [comics]
  • Crown Beer (Homeland, by John Jakes) [book]
  • Crudingtons XXXXXX Gold Medal Bitter (The Cloggies) [comic strip]
  • Dharma Initiative Beer (Lost) [television]
  • Dick Hole Beer (Inside Amy Schumer) [television]
  • Duff Beer (Simpsons) [animated television]
  • Dusche Gold (Grand Theft Auto IV, Grand Theft Auto V)
  • El Brazo (The New Girl) [television]
  • El Macho Beer from Lakeside Brewery (Happy Hour a.k.a. Sour Grapes) [1987 film]
  • El Sol Beer (Supernatural) [television]
  • Elsinore Beer (Strange Brew) [film]
  • Ent-draught (Lord of the Rings) [film]
  • Ephraim Monk (Emmerdale) [UK television]
  • Fat Black Beer (Frisky Dingo) [animated television]
  • Fallout Beer (Fallout Boy 3) [videogame]
  • Fermento Beer (Futurama) [animated television]
  • FG Beer (The Good Wife) [television]
  • Field’s Lite Beer1 (Cheers) [television]
  • Flager Lager (Magnum P.I.) [television]
  • Flagler Beer (All in the Family) [television]
  • Flying Blue Magic Dog’s Mega-sucky Microbrew (Mad Magazine) [comics]
  • Fudd Beer (Simpsons, Duff competitor) [animated television]
  • Furmanski (Inside Amy Schumer) [television]
  • Girlie Girl Beer (Married With Children) [television]
  • Grüberhof (Mission Hill fka The Downtowners) [television]
  • Guatemalica Beer (King of the Hill) [animated television]
  • Haberkern Beer (Dollhouse, Desperate Housewives, and It’s Always Sunny In Philadelphia) [television]
  • Hard Hammer Lager (Preacher) [television]
  • Hammerstein Beer (Two and a Half Men) [television]
  • Hefecrocken (Deus Ex: Human Revolution)
  • Heffershessenheisenbrausendeuselbach (Mad Magazine) [comics]
  • Heifer (Bob’s Burgers) [television]
  • Heireken (Black Lagoon) [animated anime cartoon]
  • Heisler Beer (Beerfest, Bionic Woman, Bones, Burn Notice, CSI, Desperate Housewives, Dollhouse, Everybody Hates Chris, Happy Endings, Heroes, How I Met Your Mother, My Name Is Earl, The New Girl, Superbad, The Shield, Training Day, Two and Half Men, Weeds) [film, television]
  • Herzwesten Dark (Drawing of the Dark, by Tim Powers) [book]
  • Jekyll Island Beer (Dexter, Lost, Prison Break, The Rules of Attraction) [film, television]
  • Jenkins (Eastenders) [UK television]
  • Klein’s Beer (Futurama) [animated television]
  • Koul-Brau Beer (DC Comics) [comics]
  • La Mer Beer (Akira) [animated film]
  • Large (Robert Rankin’s Brentford Trilogy; drunk at The Flying Swan) [novel]
  • Laughing Clown Malt Liquor (Talladega Nights: The Ballad of Ricky Bobby) [film]
  • Leopard Lager (Red Dwarf) [UK television]
  • Liberty Ale (Freelancer) [computer/video game]
  • Livermush Ale (Mad Magazine) [comics]
  • Löbrau Beer (Futurama) [animated television]
  • Logger Beer (Grand Theft Auto: San Andreas)
  • Long Leak Malt Liquor (SNL) [television]
  • Lordweiser Beer (Futurama) [animated television]
  • Lothar Beer (Rage)
  • Lucky Diamond Lager (Mike Tyson Mysteries) [animated television]
  • Luxford and Copley (Eastenders) [UK television]
  • Marshall Beer (Happy Hour a.k.a. Sour Grapes) [1987 film]
  • Meichtry Draft Beer (The Big Lebowski) [1998 film] / (That 70s Show) [television]
  • Mexico Beer (Tokimeki Memorial ~Only Love~) [animated anime cartoon]
  • Midas Gold (The Wolf Among Us)
  • Midas Lime (The Wolf Among Us)
  • Mobay Beer (Archer) [animated television]
  • Monkeyshine Beer (Friends) [television]
  • Moose Beer (“The Edible Woman,” by Margaret Atwood) [book]
  • Mudder’s Milk (Firefly) [television]
  • Nedweiser a.k.a. Ned (State of Decay)
  • Newton & Ridley (Coronation Street) [UK television]
  • Norbecker Beer (Beer: The Movie) [1985 film]
  • O’Glums Non-Alcoholic Beer (Simpsons) [animated television]
  • Old Düsseldorf (Magnum P.I.) [television]
  • Olde Fortran Malt Liquor (Futurama) [animated television]
  • Olde Frothingslosh Pale Stale Ale [radio]
  • Olde Ogdenville Ale (Simpsons) [animated television]
  • Old Geezer Draft Beer (Team Fortress 2)
  • Old Monk’s Bell (Double Science) [radio]
  • Orbital Tandoor (Double Science) [radio]
  • Otter’s Crest (Double Science) [radio]
  • Ovat Beer (Stebner Studios) [film]
  • Pabst Blue Robot (Futurama) [animated television]
  • Panther Pilsner (The Three Stooges) [film]
  • Pawtucket Patriot Ale (Family Guy) [animated television]
  • Penn Pavel (Film: Stuck in Love / TV: Becker, Being Human, Burn Notice, Chicago Fire, Cougar Town, Go On, Just Friends, October Road, Rizolli & Isles, You’re the Worst) [film/television]
  • Penzburg Beer (Desperate Housewives, Heroes, Life, Lost, My Name Is Earl, Sons of Anarchy, Superbad, Terminator: The Sarah Connor Chronicles) [film, television]
  • Pisswasser Beer a.k.a. Pißwasser (Grand Theft Auto IV)
  • Polar Beer (Lost) [television]
  • Presidente (Deception) [film]
  • Red Beer (Archer) [animated television]
  • Red Tick Beer (Simpsons, Duff competitor) [animated television]
  • Rettib (Red Dwarf: bitter backwards) [UK television]
  • Riland’s Dark Water (Double Science) [radio]
  • Rocketfuel Malt Liquor (News Radio) [television]
  • Romulan Ale (Star Trek) [television]
  • Sailor’s Junk (Double Science) [radio]
  • Sam Adams Bargain Stout (Mad Magazine) [comics]
  • Sam Adams’ Head (Futurama) [animated television]
  • Sam Adams Nuclear Winter Lager (Mad Magazine) [comics]
  • Samuel Jackson Beer (Chapelle Show) [television]
  • Schmitts Gay Beer (SNL) [television]
  • Schnitzengiggle (Beerfest) [film]
  • Schraderbräu (Homebrew by character, Hank Schrader, on Breaking Bad) [television]
  • Scorpion Beer (Casa De Mi Padre) [film]
  • Shires Ale (The Archers) [UK radio]
  • Shotz Beer (Laverne & Shirley) [television]
  • Skittlebrau (Simpsons) [animated television]
  • Skull Island Beer (Dexter) [television]
  • Spud Beer (SNL) [television]
  • Spunk Beer (Tank Girl) [comics, film]
  • Squinty Pete’s Backwash Brew (Mad Magazine) [comics]
  • St. Anky Beeer (Super Troopers) [film]
  • St. Pauli Exclusion Principle Girl Beer (Futurama) [animated television]
  • Sontory Beer (Magical Witch Punie-chan) [animated anime cartoon]
  • Stelburg Louis (Shameless) [UK television]
  • Stem Cell Lager/Stem Cell Lite (Rick Mercer Report, Canada) [television]
  • Stoolbend Lager (The Cleveland Show) [television]
  • Strolling Rock (Simpsons, Duff competitor) [animated television]
  • Tenku Beer (Kill Bill) [film]
  • Thighslapper Ale (Supernatural, in Season 7, Episode 18, “Party On, Garth”) [television]
  • Tommy Genuine Draft (State of Decay)
  • Tree Frog Beer (Furry Freak Brothers) [comic book]
  • Turbot’s Really Odd Real Ale (Discworld) [novel]
  • Vän Der Bräu (Don’t Trust the B in Apartment 23) [television]
  • Vudweiser (Mad TV) [television]
  • Wetnose Lager (Far Cry 3, Far Cry: Blood Dragon)
  • Wharmpess Beer (How I Met Your Mother) [television]
  • Willer Beer (Kentucky Fried Movie) [film]
  • Winkle’s Old Peculiar Real Ale (Discworld) [novel]
  • Yeast ‘n Stuff (Married With Children) [television]
  • Yebichu (Neon Genesis Evangelion) [computer/video game]
  • Zazz Beer (Metalocalypse) [animated television]


Duff Beer Line Extensions
Beer brands associated with the Simpsons.

  • Duff Beer
  • Duff Lite
  • Duff Dry
  • Duff Dark
  • Henry K. Duff’s Private Reserve
  • Lady Duff
  • Raspberry Duff
  • Tartar Control Duff

Duff Beer Competitors

  • Blitz
  • Fudd Beer
  • Red Tick Beer
  • Strolling Rock


Fictional beer brands from Futurama.

  • Benderbrau Cold-Fusion Steam Beer
  • Klein’s Beer
  • Löbrau Beer
  • Olde Fortran Malt Liquor
  • Pabst Blue Robot
  • St. Pauli Exclusion Principle Girl Beer

Mad Magazine Beer Spoofs

Beer brands used in Mad Magazine.

  • Bud Dry Ice
  • Flying Blue Magic Dog’s Mega-sucky Microbrew
  • Heffershessenheisenbrausendeuselbach
  • Livermush Ale
  • Sam Adams Bargain Stout
  • Sam Adams Nuclear Winter Lager
  • Vudweiser

Saturday Night Live

Beers spoofed over the years on NBC’s Saturday Night Live.

  • A.M. Ale
  • Budd Light
  • ColdCock Malt Liquor
  • Long Leak Malt Liquor
  • Masterbrew
  • Mister Beer
  • Mommy Beer (packaged in baby bottles)
  • Schmitts Gay Beer
  • Spud Beer (“The Beer That Made Boise Famous”)

Wacky Packages

Beers spoofed on Wacky Packages.

  • Battletime Beer (Ballantine)
  • Blast Blew Ribbon Beer (Pabst)
  • Bloodweiser (Budweiser)
  • Corpse Light (Coors Light)
  • Cult 45 (Colt 45)
  • Long Line Beer
  • Muller Beer (Miller)
  • Pigs Blue Ribbon (Pabst)
  • Shmutz Beer (Schlitz)
  • Stroke’s


Independent Studio Services

Independent Studio Services (ISS), for over thirty years, has been creating lifelike, real world-like props for television and films. During that time, they’ve come up with a least eleven different beer brands.

  • Bilson Genuine Draft
  • Brockman Premium Dark Ale
  • Cerveza Clara
  • Cerveza Fresca
  • Haberkern Beer
  • Heisler Gold Ale
  • Jekyll Island Lager
  • Jekyll Island Red Ale
  • O’Farren Original Ale
  • Olde British ‘600’ Malt Liquor
  • Penzburg
  • Premium Beer

The Earl Hays Press

The Earl Hays Press has been around since 1915, and also provides product props to the film and television industry. Not surprisingly, they have even more fake brands than ISS.

  • Ayvthaya Beer
  • Balter’s
  • Beer
  • Beer & Co. Pale Ale
  • Best By Test Beer
  • Brenner’s
  • Brickhauser Beer
  • Butt’s Beer
  • Carano Extra
  • Diamond Back
  • Fielding
  • Flagler Beer
  • Fsingfao
  • Galaxy Light Beer
  • Grandville
  • Guiness
  • Hart Lager
  • Lager Beer
  • Longhorn Lager


  • Mandolay Lite
  • Maple Leaf Pale Ale
  • Meichtry
  • Murphy’s Beer
  • Nacy L. Courey’s
  • National Beer
  • Old Crown Beer
  • Old Gotham Lager
  • Paul Revere
  • Penn Pavel’s
  • Pilsner Papane
  • Platz Beer
  • Rebel Beer
  • Redwood Beer
  • Regina Stout
  • Tiller Beer
  • Tuttle’s Beer
  • Typhoon
  • Ulberg
  • Valiant Beer
  • Wilbur Beer

If you know of any beer brands I’ve missed, pleased either leave a comment or send me an e-mail.


1: Field’s Lite Beer was a fictional beer that Sam Malone did a television commercial for in one episode, but it was not served at Cheers.