Below is a list of fictional beer brands used in books, comics, films, games and television. Some of these brands went on to live in the real world, but they first existed in an author or creator’s mind.
- Alamo Beer (King of the Hill) [animated television]
- Alderaanian Ale (Star Wars) [film]
- AM Ale (SNL) [television]
- Aspen Beer (Alien) [film]
- Bear Whiz Beer (Firesign Theatre) [comedy album]
- Beer (Repo Man) [film]
- Beer (South Park) [animated television]
- Benderbrau Cold-Fusion Steam Beer (Futurama) [animated television]
- Big Top Beer (Mama’s Family) [television]
- Binge Beer (NASULG PSA campaign) [animated television]
- Black Death Malt Liquor (WKRP) [television]
- Black Hole Brew (Home Movies) [film]
- Blunt Beer Big Red (Far Cry) [film]
- Bölkstoff (Flensburg Brewery; Werner Comics, Germany) [comics]
- Bud Dry Ice (Mad Magazine) [comics]
- Butterbeer (Harry Potter) [film]
- Butz Beer (The Groove Tube) [film]
- Buzz Beer (Drew Carey Show) [television]
- Canoga Beer (Roseanne) [television]
- Cap-Beer-Cino (Drew Carey Show, Buzz competitor) [television]
- Churchill’s (Eastenders; served at the Queen Vic pub) [television]
- ColdCock Malt Liquor (SNL) [television]
- Coops (Magnum P.I.) [television]
- Dharma Beer (Lost) [television]
- Duff Beer (Simpsons) [animated television]
- El Macho Beer from Lakeside Brewery (Happy Hour a.k.a. Sour Grapes) [1987 film]
- Elsinore Beer (Strange Brew) [film]
- Ent-draught (Lord of the Rings) [film]
- Ephraim Monk (Emmerdale, UK) [television]
- Flager Lager (Magnum P.I.) [television]
- Flying Blue Magic Dog’s Mega-sucky Microbrew (Mad Magazine) [comics]
- Fudd Beer (Simpsons, Duff competitor) [animated television]
- Girlie Girl Beer (Married With Children) [television]
- Grüberhof (Mission Hill fka The Downtowners) [television]
- Guatemalica Beer (King of the Hill) [animated television]
- Hammersteen Beer (Two and a Half Men) [television]
- Hefecrocken (Deus Ex: Human Revolution) [video game]
- Heffershessenheisenbrausendeuselbach (Mad Magazine) [comics]
- Heisler Beer (Beerfest, Bionic Woman, Bones, Burn Notice, CSI, Desperate Housewives, Dollhouse, Everybody Hates Chris, Heroes, How I Met Your Mother, My Name Is Earl, Superbad, The Shield, Training Day, Two and Half Men, Weeds) [film, television]
- Jekyll Island Beer (Dexter, Lost, The Rules of Attraction) [film, television]
- Jenkins (Eastenders, UK) [television]
- Klein’s Beer (Futurama) [animated television]
- Koul-Brau Beer (DC Comics) [comics]
- Large (Robert Rankin’s Brentford Trilogy; drunk at The Flying Swan) [novel]
- Leopard Lager (Red Dwarf, UK) [television]
- Liberty Ale (Freelancer) [computer/video game]
- Livermush Ale (Mad Magazine) [comics]
- Löbrau Beer (Futurama) [animated television]
- Logger Beer (Grand Theft Auto: San Andreas) [computer/video game]
- Luxford and Copley (Eastenders, UK) [television]
- Marshall Beer (Happy Hour a.k.a. Sour Grapes) [1987 film]
- Monkeyshine Beer (Friends) [television]
- Mudder’s Milk (Firefly) [television]
- Newton & Ridley (Coronation Street, UK) [television]
- Norbecker Beer (Beer: The Movie) [1985 film]
- Old Dusseldorf (Magnum P.I.) [television]
- Olde Fortran Malt Liquor (Futurama) [animated television]
- Olde Frothingslosh Pale Stale Ale [radio]
- Ovat Beer (Stebner Studios) [film]
- Pabst Blue Robot (Futurama) [animated television]
- Panther Pilsner (The Three Stooges) [film]
- Pawtucket Patriot Ale (Family Guy) [animated television]
- Penn Pavel (Burn Notice, Chicago Fire, Go On, Just Friends, Rizolli & Isles) [television]
- Penzburg Beer (Desperate Housewives, Heroes, Life, Lost, My Name Is Earl, Sons of Anarchy, Superbad, Terminator: The Sarah Connor Chronicles) [film, television]
- Pisswasser Beer a.k.a. Pißwasser (Grand Theft Auto IV) [video game]
- Polar Beer (Lost) [television]
- Presidente (Deception) [film]
- Red Tick Beer (Simpsons, Duff competitor) [animated television]
- Rettib (Red Dwarf, UK: bitter backwards) [television]
- Rocketfuel Malt Liquor (News Radio) [television]
- Romulan Ale (Star Trek) [television]
- Sam Adams Bargain Stout (Mad Magazine) [comics]
- Sam Adams Nuclear Winter Lager (Mad Magazine) [comics]
- Samuel Jackson (Chapelle Show) [television]
- Schmitts Gay Beer (SNL) [television]
- Schnitzengiggle (Beerfest) [television]
- Shires Ale (The Archers, UK) [radio]
- Shotz Beer (Laverne & Shirley) [television]
- Spunk Beer (Tank Girl) [comics, film]
- Squinty Pete’s Backwash Brew (Mad Magazine) [comics]
- St. Anky Beeer (Super Troopers) [film]
- St. Pauli Exclusion Principle Girl Beer (Futurama) [animated television]
- Stem Cell Lager/Stem Cell Lite (Rick Mercer Report, Canada) [television]
- Tenku Beer (Kill Bill) [film]
- Turbot’s Really Odd Real Ale (Discworld) [novel]
- Vudweiser (Mad TV) [television]
- Willer Beer (Kentucky Fried Movie) [film]
- Winkle’s Old Peculiar Real Ale (Discworld) [novel]
- Yeast ‘n Stuff (Married With Children) [television]
- Yebichu (Neon Genesis Evangelion) [computer/video game]
- Zazz Beer (Metalocalypse) [animated television]
Duff Beer Line Extensions
Beer brands associated with the Simpsons.
- Duff Beer
- Duff Lite
- Duff Dry
- Duff Dark
- Henry K. Duff’s Private Reserve
- Lady Duff
- Raspberry Duff
- Tartar Control Duff
Duff Beer Competitors
- Fudd Beer
- Red Tick Beer
Futurama
Fictional beer brands from Futurama.
- Benderbrau Cold-Fusion Steam Beer
- Klein’s Beer
- Löbrau Beer
- Olde Fortran Malt Liquor
- Pabst Blue Robot
- St. Pauli Exclusion Principle Girl Beer
Mad Magazine Beer Spoofs
Beer brands used in Mad Magazine.
- Bud Dry Ice
- Flying Blue Magic Dog’s Mega-sucky Microbrew
- Heffershessenheisenbrausendeuselbach
- Livermush Ale
- Sam Adams Bargain Stout
- Sam Adams Nuclear Winter Lager
- Vudweiser
Saturday Night Live
Beers spoofed over the years on NBC’s Saturday Night Live.
- AM Ale
- Budd Light
- ColdCock Malt Liquor
- Masterbrew
- Mister Beer
- Mommy Beer (packaged in baby bottles)
- Schmitts Gay Beer
- Spud Beer (“The Beer That Made Boise Famous”)
Wacky Packages
Beers spoofed on Wacky Packages.
- Battletime Beer (Ballantine)
- Blast Blew Ribbon Beer (Pabst)
- Bloodweiser (Budweiser)
- Corpse Light (Coors Light)
- Cult 45 (Colt 45)
- Long Line Beer
- Muller Beer (Miller)
- Pigs Blue Ribbon (Pabst)
- Shmutz Beer (Schlitz)
- Stroke’s
Independent Studio Services
Independent Studio Services (ISS), for over thirty years, has been creating lifelike, real world-like props for television and films. During that time, they’ve come up with a least eleven different beer brands.
- Bilson Genuine Draft
- Brockman Premium Dark Ale
- Cerveza Clara
- Cerveza Fresca
- Heisler Gold Ale
- Jekyll Island Lager
- Jekyll Island Red Ale
- O’Farren Original Ale
- Olde British ’600′ Malt Liquor
- Penzburg
- Premium Beer
The Earl Hays Press
The Earl Hays Press has been around since 1915, and also provides product props to the film and television industry. Not surprisingly, they have even more fake brands than ISS.
- Ayvthaya Beer
- Balter’s
- Beer
- Beer & Co. Pale Ale
- Best By Test Beer
- Brenner’s
- Brickhauser Beer
- Butt’s Beer
- Carano Extra
- Diamond Back
- Fielding
- Flagler Beer
- Fsingfao
- Galaxy Light Beer
- Grandville
- Guiness
- Hart Lager
- Lager Beer
- Longhorn Lager
- Mandolay Lite
- Maple Leaf Pale Ale
- Meichtry
- Murphy’s Beer
- Nacy L. Courey’s
- National Beer
- Old Crown Beer
- Old Gotham Lager
- Paul Revere
- Penn Pavel’s
- Pilsner Papane
- Platz Beer
- Rebel Beer
- Redwood Beer
- Regina Stout
- Tiller Beer
- Tuttle’s Beer
- Typhoon
- Ulberg
- Valiant Beer
- Wilbur Beer
If you know of any beer brands I’ve missed, pleased either leave a comment or send me an e-mail.
I can’t remember the name of the movie from the early/mid 80′s (it was pretty lame), but there was a brewery/beer called “Norbecker”. I think Leslie Nielsen was in it. I named one of my home brews after it. Cheers, Tom
Great Stuff, Jay!
I shared with thebeermob readers too.
Must have taken a lot of time to collect all that. Cheers!
Many of the Earl Hays cans & bottles here:
http://www.theearlhayspress.com/id4.html
Thanks Pete, but didn’t you notice that I had that same link right under the Earl Hays headline?
Hey, I think Löbrau also appeared in the King of the Hill episode where Alamo was mysteriously removed from shelves in Arlen. It was among the brands the guys were trying to get Bill Dautrieve to try because he couldn’t pull it together enough to pick out a new regular beer, and that may have been the same scene where Guatemalica appears.
I was just watching a repeat of Hill Street Blues. As two of the beat cops walked out of a seedy bar room, you could see a delivery truck behind them, it said “Nancy L. Courey’s Beer”. This episode was from 1981 so I had to look it up. I found that it is a fake beer name from this website. Thanks….pretty interesting.
On an episode of Roseanne Dan Conner had a clock that advertised Canoga Beer.
A beer commercial on WKRP in Cincinnati (supposedly airing at about 6:10 AM) began with “Wouldn’t an ice-cold beer taste ESPECIALLY good right about now?” and ended with Johnny Fever doing a live read of the tag line, “Weisenheidel Beer–look for the smiling face of the Archduke Ferdinand on every bottle!” (I’m guessing on the spelling, of course, but that seems to be a reasonable fit for the pronunciation “WY-zin-hide-ul.”)
Penn Pavel’s is what Sam Axe drinks on that show Burn Notice
Penn Pavel’s must be popular. Jane Rizzoli on Rizzoli and Isles was drinking it.
I just saw Penn Pavel’s Beer on Just Friends. The character Tim drink’s it.
Wow–this is the definitive list. I haven’t found anything more complete online. Nice job! For my money, here’s the top five cartoon beers: http://kooztop5.blogspot.com/2012/03/top-5-fictional-cartoon-beers.html
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Penn Pavel’s is also on Rizolli & Isles. Detective Rizolli drinks this beer.
Penn Pavel’s can be seen as a tap in the opening credits of Sullivan & Son.
An episode of SCTV had a Budweiser neon sign with parts of the letters taped over. The resulting brand was Pucveisei – pronounced pook-VI-si, as spoken by Andrea Martin.
Just saw Penn Pavel on NBC’s Go On
Two more that were used in Magnum P.I. were Coops (the label fashioned after Coors) and Old Dussledorf. Both were in bottles.