I’m not sure how old this is, because it’s not dated, but at least more than two years ago PETA (People for the Ethical Treatment of Animals) created a spoof ad aimed at young adults based on the famous and highly successful “got milk?” PSA campaign that the California Milk Processor Board created in 1993.

It was called “Got Beer?” and was a “tongue-in-cheek advisory to college kids that milk is so bad, nutritionally speaking, that even beer is better for you!” Unsurprisingly, MADD showed how being a teetotaler robs one of the ability to laugh and enjoy life. They were reportedly “mad, despite the fact that [they] made it clear that [PETA] only used beer for comparison purposes because no one thinks of beer as a health food; as a substitute for cow’s milk, health experts recommend soy milk, juice, or even water.”

PETA has set up a companion website, Milk Sucks, which explains the controversy in great detail. Their point, of course — apparently lost on the neo-prohibitionist crowd — was that milk is not as good for you as conventional wisdom would have us believe and that even beer, which many people don’t think of as being a health drink, contains more nutritional value than milk. PETA concludes:

“The scientific evidence is conclusive: Beer in moderation is good for you, while even one glass of milk supports animal abuse and harms your health,” says PETA’s Director of Vegan Outreach Bruce Friedrich. “You can drink beer responsibly, but the same can’t be said of milk.”

And they have a fair amount of evidence to back up their claim, including the table below which compares the nutritional value of beer and milk. But even a suggestion that beer may be a healthy beverage must strike the average neo-prohibitionist as supporting or advocating its consumption. And we can’t have that. If beer is considered healthy — which it is, of course — then that might give people the idea that it’s okay to drink it. I certainly like envisioning the “Got Beer?” PSAs with celebrities sporting a foam mustache. Now that would be funny.

United States Department of Agriculture Nutritional Data for Milk and Beer