Friday’s ads are for a Brazilian beer (where I’m heading next week) from Primo Schincariol. The brand of beer is Nobel and this series of ads is from 2008 and uses the slogan “Appetizers Are Just An Excuse.” Each ad shows a beer glass filled not with beer, but two appetizers that, from a distance, make it look like the glass is full of beer. The first, given that today is the beer and cheese Session, is filled with cheese and eggs.

A second shows French Fries — my favorite — in the bottom with white onions on top.

And a third uses popcorn, both popped and unpopped.

There were at least two more of these ads, peanuts and cashews, which you can see at Coloribus.