Jay R. Brooks on Beer
Wednesday’s ad is for Bier, Bière, Birra, from 1972, with the tagline “Santé!,” or “Health!” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. I’m not sure who the artist who created it was, although I think it’s a photograph rather than a photorealistic painting.
Tuesday’s ad is for “Brasserie du Cardinal,” from 1960, with the tagline “notre bière,” or “our beer.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss designer Ralph Chavannes.
Monday’s ad is for “Brasserie du Cardinal,” from the 1890s, I think, or thereabouts. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by French artist Louis Théophile Hingre. He died in 1911, which I why I believe this work is most likely from the 1890s or so, since it fits the style at that time, but it really could conceivably be any time prior to 1911.
Sunday’s ad is for “Brasserie du Cardinal,” from 1955, with the tagline “La Bière, une Boisson Saine et Désaltérante,” or “Beer, a healthy and thirst-quenching drink.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by SSPL, which I assume is a Swiss ad agency.
Saturday’s ad is for “Brasserie du Cardinal,” from 1955, with the tagline “la bonne bière,” or “the Good Beer.” From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.
Friday’s ad is for “Brasserie du Cardinal,” from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.
Thursday’s ad is for “Brasserie du Cardinal’s Bock, Fest-Bier,” from 1952. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.
Wednesday’s ad is for “Brasserie du Cardinal,” from 1962. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. The poster was created by Swiss artist Pierre-Alexandre Junod.
Tuesday’s ad is for “Bier ist etwas Gutes,” or “Beer is a Good Thing,” from 1957. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association, and was created by Swiss artist Alex Guhl.
Monday’s ad is for Bier, Bière, Birra, from 1970. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. The artist who created it is Elvira Vomstein.
