Sunday’s ad is for “Foster’s Lager,” from the 1970s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features another ad with the tagline “Aaaah! Foster’s Lager.”

Saturday’s ad is for “Foster’s Lager,” from the 1970s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a trio at what looks like it could be a backyard barbecue with the tagline “Aaaah! Foster’s Lager. Shouldn’t every lager taste this good?”

Friday’s ad is for “Foster’s Lager,” from 1963. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a couple at the backyard grill with some steaks and beer, advertising Foster’s King Size Cans, sold in the “handy 1-dozen carton,” though how much beer each king size can holds is curiously not disclosed.

Thursday’s ad is for “Foster’s Lager,” from 1967. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a sailing ship from the America’s Cup and the tagline “Dame Pattie didn’t bring any Foster’s Australian Lager up from Down Under,” because, as it says just below that statement, “It’s already here.”

Wednesday’s ad is for “Foster’s Lager,” from 1940. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features an idyllic scene of a father and son getting a little too close to a Koala in a tree. It’s about as subtle a beer ad as I’ve seen, and originally ran in “The ABC Weekly,” in January of 1940.

Tuesday’s ad is for “Foster’s Lager,” from the 1930s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a ginormous bottle and the text “Always Suits the Occasion,” along with several gentlemen at what looks like a club with a waiter in the foreground taking away empty bottles, with the tagline “Made from Pure Malt and Hops Only.”

Monday’s ad is for “Foster’s Lager,” from the 1930s. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features two smirking gentlemen and the tagline: “refresh yourself with this healthful beverage.”

Sunday’s ad is for “Foster’s Lager,” from maybe the 1940s or maybe a little later. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a dark interior, with a lamp on a table that has a lion figure casting a shadow. In front of that is a big bottle of beer with two glasses about two-thirds full.

Saturday’s ad is for “Foster’s Lager,” from the 1890s or maybe a little later. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the inside of a hunting lodge general store or bar, or both. Foster’s is featured everywhere you look, so maybe they owned the place?

Friday’s ad is for “Foster’s Lager,” from 1958. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the various bottles and cans of beer that Foster’s offered in the late fifties, with an out-of-focus cargo ship in the background.