Jay R. Brooks on Beer
Monday’s ad is for Brasserie De Baccarat, from the early 1900s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie Rauch, located in the northeast region of France known as Baccarat, a French commune in the Meurthe-et-Moselle. The brewery was founded by the Rauch Brothers in 1867, but it closed in 1949.
Sunday’s ad is for La Meuse, from 1900, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the La Meuse, a river that runs through much of France. It was the industrial center of France at one time, and in the mid-1800s boasted over 40 breweries.
Saturday’s ad is for the Birra Milano, from the 1920s, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Birra Milano, located in Milan, Italy. The poster was created by Italian artist and illustrator Mario Borgoni.
Friday’s ad is for the Bière Chopard, from the late 1890s, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Brasserie de l’aigle (which is Brewery of the Eagle), located in Morteau, in the Bourgogne-Franche-Comté region in eastern France.
Thursday’s ad is for the Grande Brasserie de la Croix de Lorraine, from the late 1800s, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Grande Brasserie De La Croix De Lorraine, also located in the Lorraine, advertising that they produce “Bieres blondes & brunes.”
Wednesday’s ad is for the Grande Brasserie de Champigneulles-Nancy, from 1903, or before. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Grande Brasserie de Champigneulles-Nancy, located in the Lorraine, advertising their “Biere de Luxe.”
Tuesday’s ad is for Foster’s Lager, from the 1930s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Foster’s Lager, with the most interesting tagline “Most Nourishing.”
Monday’s ad is for Resch’s Dinner Ale, from the 1940s. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Resch’s Dinner Ale, which originally was brewed by Resch’s Waverly Brewery in Sydney, Australia. But in 1929, it was bought by Tooth and Co., who owned it when this poster was created.
Sunday’s ad is for Amstel, from 1948. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Amstel Brewery, and it depicts “a young lady wearing traditional Dutch clothing with a hat, apron and wooden clog shoes, holding up a pint of beer as she leans against some Amstel wooden crate boxes with two empty bottles of beer on the ground.” It was created by an artist named Shaw. The text at the bottom translates to “A favourite wherever it goes.”
Saturday’s ad is for Hofbräuhaus, from 1910s, I think. From the late 1800s until the 1940s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Hofbräu München, and was created by Hans Heinrich Koch. The text at the bottom translates to “Greetings from Munich.”
