This will give you some idea how much I don’t follow baseball. Until I read this press release from Anheuser-Busch, I had no idea who won this year’s world series. Apparently it was the St. Louis Cardinals and A-B is doing a commemorative can and magnum bottle.
From the press release:
The commemorative 46.5-ounce magnum bottle features the Cardinals 2006 World Series Champions logo on the front, with a summary of the World Series on the back label. The World Series magnum is sold individually in a red and blue box featuring the Cardinals and World Series Champions logos. The 16-ounce Budweiser aluminum bottle features the Cardinals 2006 World Series Champions logo and lists the years of each of the Cardinals 10 titles. The aluminum bottle is sold in 15-packs of specially labeled Budweiser cases featuring images of the Cardinals World Series bottles.
Both will be available in liquor, grocery and convenience stores in the greater St. Louis metro area — the magnum bottle as early as this weekend, and the aluminum bottle starting mid-next week. Both bottles will be reintroduced in March, when they will be more widely available as the city gears up for the 2007 Major League baseball season.
And an AP story added:
A 46.5-ounce magnum bottle will include the Cardinals 2006 World Series Champions logo on the front and a summary of the World Series on the back. Also available is a 16-ounce aluminum bottle featuring the championship logo and a list of the 10 championship years for the Cardinals. Among all baseball teams, only the New York Yankees have won more World Series titles.
The Cardinals won only 83 regular-season games but won the World Series in five games over Detroit. It was their first championship in 24 years.
Though Anheuser-Busch sold the Cardinals to the current ownership group more than a decade ago, the brewery and the team remain closely connected. The new ballpark that opened this year is named Busch Stadium thanks to a naming-rights agreement. The old advertising jingle “Here Comes the King” still stirs the crowd during rallies.
Unfortunately, just like their Millennium magnum and other collectible bottles, inside will still be just Budweiser and not a special brew made for the occasion.